Massimo Dutti Audience in Germany
Massimo Dutti has an estimated audience of 2,067,716 people in Germany. 72.3% are female, 27.7% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gina Tricot, Stradivarius, COS, WE Fashion, Max Mara.
The average Massimo Dutti fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gina Tricot, Stradivarius, COS, with strongest over-indexing on Gina Tricot (22.1× the country average). Demographically, the Massimo Dutti audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop
Demographics of Massimo Dutti fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 35.1 |
| Estimated audience size | 2,067,716 |
Audience persona
The typical Massimo Dutti fan in Germany is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 572,430 | 1.27× |
| Bayern | 475,604 | 1.43× |
| Baden-Württemberg | 354,558 | 1.26× |
| Hessen | 235,088 | 1.49× |
| Niedersachsen | 168,623 | 0.84× |
| Berlin | 163,037 | 1.76× |
| Hamburg | 105,076 | 2.25× |
| Rheinland-Pfalz | 88,043 | 0.85× |
| Schleswig-Holstein | 68,723 | 0.93× |
| Sachsen | 51,757 | 0.51× |
| Brandenburg | 39,747 | 0.62× |
| Sachsen-Anhalt | 20,775 | 0.39× |
| Thüringen | 20,546 | 0.39× |
| Mecklenburg-Vorpommern | 18,407 | 0.47× |
| Bremen | 17,165 | 0.97× |
| Saarland | 14,800 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 22.1× | Fashion & Accessoires |
| Stradivarius | 17.22× | Shopping |
| COS | 13.28× | Shopping |
| WE Fashion | 21.84× | Fashion & Accessoires |
| Max Mara | 16.41× | Fashion & Accessoires |
| Oysho | 16.31× | Fashion & Accessoires |
| Bershka | 10.72× | Shopping |
| MARC CAIN | 21.39× | Fashion & Accessoires |
| S.Oliver | 9.73× | Fashion & Accessoires |
| Tom Tailor | 10.85× | Fashion & Accessoires |
| Primark | 5.68× | Shopping |
| C&A | 5.61× | Shopping |
| Escada | 20.72× | Fashion & Accessoires |
| Steve Madden | 16.45× | Fashion & Accessoires |
| Lacoste | 8.62× | Fashion & Accessoires |
| G-Star | 19.57× | Fashion & Accessoires |
| H&M | 3.35× | Shopping |
| Ted Baker | 12.92× | Fashion & Accessoires |
| Lala Berlin | 20.16× | Fashion & Accessoires |
| Breuninger | 4.33× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.02 |
| Design Affinity | PREMIUM | 1.93 |
| Sustainability | BALANCE | 1.74 |
| Quality Awareness | PREMIUM | 1.66 |
| Luxury Orientation | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 17.1% |
| Germany | 8.3% |
| Italy | 6.8% |
See Massimo Dutti audiences in other countries
More Mainstream fashion shop audiences in Germany
- COS (4,009,598)
- Vero Moda (2,423,835)
- Orsay (1,130,131)
- Forever 21 (2,913)
Frequently asked questions
How many fans does Massimo Dutti have in Germany?
Massimo Dutti has an estimated audience of 2,067,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Massimo Dutti fans?
72.3% of Massimo Dutti fans are female, 27.7% are male, with an average age of 35.1 years.
Which brands do Massimo Dutti fans like most?
Massimo Dutti fans show strongest brand affinity for Gina Tricot (22.1×), Stradivarius (17.22×), and COS (13.28×) over the country average.
Where do Massimo Dutti fans live in Germany?
Massimo Dutti fans in Germany are most concentrated in Nordrhein-Westfalen (reach 572,430), Bayern (reach 475,604), and Baden-Württemberg (reach 354,558). These three regions account for the largest share of the active audience.
What other brands do Massimo Dutti fans also like?
Beyond Massimo Dutti itself, the audience over-indexes on Stradivarius (17.22×), COS (13.28×), WE Fashion (21.84×), and Max Mara (16.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massimo Dutti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.