S.Oliver Audience in Germany
S.Oliver has an estimated audience of 3,667,070 people in Germany. 76.2% are female, 23.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: C&A, Street One, WE Fashion, Tom Tailor, COS.
The average S.Oliver fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include C&A, Street One, WE Fashion, with strongest over-indexing on C&A (5.77× the country average). Demographically, the S.Oliver audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of S.Oliver fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 38.6 |
| Estimated audience size | 3,667,070 |
Audience persona
The typical S.Oliver fan in Germany is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for C&A.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 988,855 | 1.23× |
| Bayern | 965,538 | 1.64× |
| Baden-Württemberg | 669,523 | 1.34× |
| Niedersachsen | 452,754 | 1.27× |
| Hessen | 277,534 | 0.99× |
| Rheinland-Pfalz | 275,852 | 1.5× |
| Sachsen | 142,387 | 0.79× |
| Schleswig-Holstein | 123,503 | 0.94× |
| Thüringen | 101,564 | 1.09× |
| Brandenburg | 84,804 | 0.75× |
| Sachsen-Anhalt | 79,043 | 0.83× |
| Berlin | 77,949 | 0.48× |
| Hamburg | 55,692 | 0.67× |
| Saarland | 54,300 | 1.21× |
| Mecklenburg-Vorpommern | 46,346 | 0.66× |
| Bremen | 19,329 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| C&A | 5.77× | Shopping |
| Street One | 7.66× | Fashion & Accessoires |
| WE Fashion | 13.7× | Fashion & Accessoires |
| Tom Tailor | 7.38× | Fashion & Accessoires |
| COS | 5.64× | Shopping |
| Bonprix | 3.69× | Shopping |
| Gina Tricot | 6.54× | Fashion & Accessoires |
| Gala | 2.33× | News |
| Deichmann | 2.42× | Shopping |
| H&M | 2.11× | Shopping |
| Tchibo | 2.87× | Shopping |
| Max Mara | 5.69× | Fashion & Accessoires |
| Ernsting's family | 3.18× | Shopping |
| IKEA | 1.81× | Home & Garden |
| Bershka | 3.93× | Shopping |
| Fielmann | 2.8× | Health |
| Mango | 3.78× | Shopping |
| Oysho | 5.08× | Fashion & Accessoires |
| Boutiques | 2.12× | Fashion & Accessoires |
| Birkenstock | 3.45× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.65 |
| Design Affinity | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.1 |
| Sustainability | BALANCE | 1.08 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.2% |
| Austria | 6.0% |
| Croatia | 3.3% |
See S.Oliver audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
- Trigema (2,167,646)
Frequently asked questions
How many fans does S.Oliver have in Germany?
S.Oliver has an estimated audience of 3,667,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of S.Oliver fans?
76.2% of S.Oliver fans are female, 23.8% are male, with an average age of 38.6 years.
Which brands do S.Oliver fans like most?
S.Oliver fans show strongest brand affinity for C&A (5.77×), Street One (7.66×), and WE Fashion (13.7×) over the country average.
Where do S.Oliver fans live in Germany?
S.Oliver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 988,855), Bayern (reach 965,538), and Baden-Württemberg (reach 669,523). These three regions account for the largest share of the active audience.
What other brands do S.Oliver fans also like?
Beyond S.Oliver itself, the audience over-indexes on Street One (7.66×), WE Fashion (13.7×), Tom Tailor (7.38×), and COS (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for S.Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.