COS Audience in Germany
COS has an estimated audience of 4,009,597 people in Germany. 71.5% are female, 28.5% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Child development, Home Interior Design, Primark, Gina Tricot.
The average COS fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Child development, Home Interior Design, with strongest over-indexing on Gala (3.22× the country average). Demographically, the COS audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop
Demographics of COS fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 34.9 |
| Estimated audience size | 4,009,597 |
Audience persona
The typical COS fan in Germany is more female, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,053,299 | 1.2× |
| Bayern | 839,878 | 1.3× |
| Baden-Württemberg | 571,413 | 1.04× |
| Berlin | 472,650 | 2.64× |
| Hessen | 419,588 | 1.37× |
| Niedersachsen | 333,455 | 0.86× |
| Hamburg | 170,682 | 1.88× |
| Rheinland-Pfalz | 157,161 | 0.78× |
| Sachsen | 131,761 | 0.67× |
| Schleswig-Holstein | 114,707 | 0.8× |
| Brandenburg | 83,906 | 0.67× |
| Thüringen | 42,388 | 0.41× |
| Sachsen-Anhalt | 41,967 | 0.4× |
| Bremen | 35,236 | 1.03× |
| Mecklenburg-Vorpommern | 33,043 | 0.43× |
| Saarland | 24,636 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.22× | News |
| Child development | 3.2× | Business & Career |
| Home Interior Design | 3.12× | Home & Garden |
| Primark | 2.49× | Shopping |
| Gina Tricot | 4.89× | Fashion & Accessoires |
| Home Design | 2.51× | Home & Garden |
| Dog lovers | 2.48× | Pets & Animals |
| Deichmann | 1.93× | Shopping |
| Healthy habits | 2.26× | Health |
| Home Interiors | 2.89× | Home & Garden |
| Euphoria | 1.62× | Movies & TV |
| Decoration | 2.58× | Home & Garden |
| C&A | 2.06× | Shopping |
| Unique Gifts | 2.93× | Shopping |
| Horse breeding | 2.24× | Pets & Animals |
| Handmade | 2.63× | Home & Garden |
| Horse & Rider | 2.42× | Pets & Animals |
| Women's clothing | 1.56× | Fashion & Accessoires |
| Horse training | 2.25× | Pets & Animals |
| Health And Beauty | 2.89× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.55 |
| Design Affinity | PREMIUM | 2.52 |
| Creativity | OPEN | 2.44 |
| Quality Awareness | PREMIUM | 1.7 |
| Individualism | JOY | 1.67 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 11.4% |
| Germany | 9.5% |
| Japan | 8.8% |
See COS audiences in other countries
More Mainstream fashion shop audiences in Germany
- Vero Moda (2,423,835)
- Massimo Dutti (2,067,717)
- Orsay (1,130,131)
- Forever 21 (2,913)
Frequently asked questions
How many fans does COS have in Germany?
COS has an estimated audience of 4,009,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of COS fans?
71.5% of COS fans are female, 28.5% are male, with an average age of 34.9 years.
Which brands do COS fans like most?
COS fans show strongest brand affinity for Gala (3.22×), Child development (3.2×), and Home Interior Design (3.12×) over the country average.
Where do COS fans live in Germany?
COS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,053,299), Bayern (reach 839,878), and Baden-Württemberg (reach 571,413). These three regions account for the largest share of the active audience.
What other brands do COS fans also like?
Beyond COS itself, the audience over-indexes on Child development (3.2×), Home Interior Design (3.12×), Primark (2.49×), and Gina Tricot (4.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for COS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.