Rascasse Audience Intelligence

COS Target Market in Germany

A data profile of the people who buy, follow and care about COS in Germany — modelled from more than twelve digital signal sources. COS has an estimated audience of 4,062,567 people in Germany.

#1among Mainstream fashion shop in Germany#169among Brand in Germany#76in Shopping

The average COS fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Child development, Home Interior Design, Gina Tricot, with strongest over-indexing on Child development (3.2× the country average).

Demographically, the COS audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical COS fan in Germany is more female, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Child development.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the COS profile in Germany.

Audience size
4.1M
in Germany
Gender
71.5%♀
28.5% male
Age
34.9
average years
Country rank
#1440
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of COS

71.5% are female, 28.5% are male, average age 34.9.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for COS audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age34.9
Estimated audience size4,062,567
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the COS audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

9.4%

of the worldwide COS audience comes from Germany.

Worldwide audience distribution share by country for COS
CountryShare
China11.1%
Germany9.4%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the COS audience in Germany is strongest.

Fig. 05

Top regions by affinity

COS customers by region in Germany
#RegionReachAffinity×
01Berlin~500K2.66×
02Hamburg~200K1.95×
03Hessen~400K1.35×
04Bayern~800K1.29×
05Nordrhein-Westfalen~1M1.17×
06Bremen~40K1.03×
07Baden-Württemberg~600K1.02×
08Niedersachsen~300K0.84×
09Schleswig-Holstein~100K0.79×
10Rheinland-Pfalz~200K0.77×
11Brandenburg~80K0.68×
12Sachsen~100K0.67×
13Saarland~30K0.53×
14Mecklenburg-Vorpommern~30K0.45×
15Sachsen-Anhalt~40K0.43×
16Thüringen~40K0.43×
Fig. 06

Affinity by region

Affinity by region — COS, Germany
0.43×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the COS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for COS audience
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires4.89×
02Child developmentBusiness & Career3.20×
03Home Interior DesignHome & Garden3.12×
04Unique GiftsShopping2.93×
05Handmade CraftsKids & Family2.93×
06Architecture & Interior DesignHome & Garden2.92×
07Home InteriorsHome & Garden2.89×
08Health And BeautyBeauty & Wellness2.89×
09HandmadeHome & Garden2.63×
10DecorationHome & Garden2.58×
11Home DesignHome & Garden2.51×
12PrimarkShopping2.49×
13Dog loversPets & Animals2.48×
14Horse & RiderPets & Animals2.42×
15Healthy habitsHealth2.26×
16Horse trainingPets & Animals2.25×
17Horse breedingPets & Animals2.24×
18C&AShopping2.06×
19DeichmannShopping1.93×
20Women's clothingFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the COS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by COS audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.58×
IndividualismJOY1.31×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by COS audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.40×
SpiritualityBALANCE0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is COS's target market in Germany?

COS's target market in Germany covers an estimated 4,062,567 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of COS customers?

71.5% of the COS audience are female, 28.5% are male, with an average age of 34.9 years.

03

Which brands do COS fans like most?

COS fans show strongest brand affinity for Child development (3.2×), Home Interior Design (3.12×), and Gina Tricot (4.89×) over the country average.

04

Where do COS fans live in Germany?

COS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do COS fans also like?

Beyond COS itself, the audience over-indexes on Home Interior Design (3.12×), Gina Tricot (4.89×), Primark (2.49×), and Home Design (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion shop audiences in Germany

See COS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for COS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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