Rascasse Audience Intelligence

Marco Polo Target Market in Germany

A data profile of the people who buy, follow and care about Marco Polo in Germany — modelled from more than twelve digital signal sources. Marco Polo has an estimated audience of 4,023,667 people in Germany.

#2among Mainstream fashion in Germany#172among Brand in Germany#69in Fashion & Accessoires

The average Marco Polo fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, Max Mara, Nino de Angelo, with strongest over-indexing on Gina Tricot (6.59× the country average).

Demographically, the Marco Polo audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marco Polo fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marco Polo profile in Germany.

Audience size
4M
in Germany
Gender
59.8%♀
40.2% male
Age
40.5
average years
Country rank
#1460
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marco Polo

59.8% are female, 40.2% are male, average age 40.5.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Marco Polo audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age40.5
Estimated audience size4,023,667
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Marco Polo audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4929%
50+17%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Marco Polo audience comes from Germany.

Worldwide audience distribution share by country for Marco Polo
CountryShare
Germany36.6%
United States5.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marco Polo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marco Polo customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K1.34×
02Schleswig-Holstein~200K1.31×
03Bayern~800K1.30×
04Mecklenburg-Vorpommern~90K1.15×
05Niedersachsen~400K1.11×
06Baden-Württemberg~600K1.09×
07Hessen~300K1.05×
08Nordrhein-Westfalen~900K1.04×
09Bremen~30K0.98×
10Rheinland-Pfalz~200K0.95×
11Berlin~200K0.94×
12Brandenburg~100K0.81×
13Sachsen-Anhalt~80K0.79×
14Thüringen~80K0.78×
15Sachsen~100K0.76×
16Saarland~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Marco Polo, Germany
0.61×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marco Polo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marco Polo audience
#·InterestCategoryAffinity×
01Nino de AngeloMusic & Radio7.11×
02LongchampFashion & Accessoires7.11×
03Mytheresa.comShopping7.11×
04Ted BakerFashion & Accessoires7.11×
05BalmainFashion & Accessoires7.11×
06Steve MaddenFashion & Accessoires7.11×
07Banana RepublicFashion & Accessoires7.11×
08Max MaraFashion & Accessoires6.96×
09Gina TricotFashion & Accessoires6.59×
10Massimo DuttiShopping6.23×
11FendiFashion & Accessoires5.73×
12Xabi AlonsoSports5.51×
13MangoShopping3.94×
14Ralph LaurenFashion & Accessoires3.76×
15LeatherFashion & Accessoires3.25×
16Expensive TasteBusiness & Career3.22×
17BreuningerFashion & Accessoires2.90×
18Drop shippingShopping2.40×
19ZaraShopping2.40×
20Women's clothingFashion & Accessoires1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marco Polo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marco Polo audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.13×
Quality AwarenessPREMIUM1.63×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marco Polo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.83×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marco Polo's target market in Germany?

Marco Polo's target market in Germany covers an estimated 4,023,667 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marco Polo customers?

59.8% of the Marco Polo audience are female, 40.2% are male, with an average age of 40.5 years.

03

Which brands do Marco Polo fans like most?

Marco Polo fans show strongest brand affinity for Gina Tricot (6.59×), Max Mara (6.96×), and Nino de Angelo (7.11×) over the country average.

04

Where do Marco Polo fans live in Germany?

Marco Polo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Marco Polo fans also like?

Beyond Marco Polo itself, the audience over-indexes on Max Mara (6.96×), Nino de Angelo (7.11×), Massimo Dutti (6.23×), and Breuninger (2.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Marco Polo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marco Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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