Marco Polo Audience in Germany
Marco Polo has an estimated audience of 3,942,308 people in Germany. 59.8% are female, 40.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Breuninger, Drop shipping, Gina Tricot, Max Mara, Ted Baker.
The average Marco Polo fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Breuninger, Drop shipping, Gina Tricot, with strongest over-indexing on Breuninger (3.44× the country average). Demographically, the Marco Polo audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Marco Polo fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 40.5 |
| Estimated audience size | 3,942,308 |
Audience persona
The typical Marco Polo fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Breuninger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 931,353 | 1.08× |
| Bayern | 843,621 | 1.33× |
| Baden-Württemberg | 600,235 | 1.12× |
| Niedersachsen | 430,435 | 1.12× |
| Hessen | 325,230 | 1.08× |
| Rheinland-Pfalz | 192,742 | 0.98× |
| Schleswig-Holstein | 185,650 | 1.31× |
| Berlin | 171,925 | 0.98× |
| Sachsen | 146,700 | 0.76× |
| Hamburg | 119,322 | 1.34× |
| Brandenburg | 98,767 | 0.81× |
| Mecklenburg-Vorpommern | 81,029 | 1.08× |
| Sachsen-Anhalt | 78,686 | 0.77× |
| Thüringen | 76,406 | 0.76× |
| Bremen | 31,269 | 0.93× |
| Saarland | 27,254 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Breuninger | 3.44× | Fashion & Accessoires |
| Drop shipping | 3.39× | Shopping |
| Gina Tricot | 5.85× | Fashion & Accessoires |
| Max Mara | 5.27× | Fashion & Accessoires |
| Ted Baker | 7.11× | Fashion & Accessoires |
| Spiegel Online | 1.68× | News |
| Xabi Alonso | 4.78× | Sports |
| Mytheresa.com | 6.46× | Shopping |
| Balmain | 7.11× | Fashion & Accessoires |
| Longchamp | 5.94× | Fashion & Accessoires |
| El Corte Inglés | 7.11× | Shopping |
| H&M | 1.52× | Shopping |
| Knitting | 2.31× | Home & Garden |
| Oysho | 4.29× | Fashion & Accessoires |
| Designer clothing | 2.8× | Fashion & Accessoires |
| JOOP! | 8.12× | Fashion & Accessoires |
| Fendi | 4.38× | Fashion & Accessoires |
| Hermès | 1.69× | Fashion & Accessoires |
| Lingerie | 2.09× | Fashion & Accessoires |
| Massimo Dutti | 3.99× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.46 |
| Creativity | OPEN | 1.38 |
| Quality Awareness | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.27 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.2% |
| United States | 6.3% |
| Italy | 5.6% |
See Marco Polo audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
- Trigema (2,167,646)
Frequently asked questions
How many fans does Marco Polo have in Germany?
Marco Polo has an estimated audience of 3,942,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marco Polo fans?
59.8% of Marco Polo fans are female, 40.2% are male, with an average age of 40.5 years.
Which brands do Marco Polo fans like most?
Marco Polo fans show strongest brand affinity for Breuninger (3.44×), Drop shipping (3.39×), and Gina Tricot (5.85×) over the country average.
Where do Marco Polo fans live in Germany?
Marco Polo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 931,353), Bayern (reach 843,621), and Baden-Württemberg (reach 600,235). These three regions account for the largest share of the active audience.
What other brands do Marco Polo fans also like?
Beyond Marco Polo itself, the audience over-indexes on Drop shipping (3.39×), Gina Tricot (5.85×), Max Mara (5.27×), and Ted Baker (7.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marco Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.