Longchamp Audience in Germany
Longchamp has an estimated audience of 1,361,204 people in Germany. 71.7% are female, 28.3% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golden Goose, Baggage, Coach, Jil Sander (brand), Vivienne Westwood.
The average Longchamp fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golden Goose, Baggage, Coach, with strongest over-indexing on Golden Goose (79.27× the country average). Demographically, the Longchamp audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Longchamp fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 34.8 |
| Estimated audience size | 1,361,204 |
Audience persona
The typical Longchamp fan in Germany is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Golden Goose.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,609 | 1.05× |
| Bayern | 282,795 | 1.29× |
| Baden-Württemberg | 214,763 | 1.16× |
| Hessen | 159,309 | 1.54× |
| Niedersachsen | 109,138 | 0.83× |
| Berlin | 107,028 | 1.76× |
| Rheinland-Pfalz | 65,450 | 0.96× |
| Schleswig-Holstein | 60,157 | 1.23× |
| Hamburg | 57,043 | 1.85× |
| Sachsen | 34,292 | 0.51× |
| Brandenburg | 32,185 | 0.76× |
| Mecklenburg-Vorpommern | 16,131 | 0.62× |
| Thüringen | 14,936 | 0.43× |
| Sachsen-Anhalt | 14,737 | 0.42× |
| Saarland | 12,663 | 0.76× |
| Bremen | 9,672 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golden Goose | 79.27× | Fashion & Accessoires |
| Baggage | 26.58× | Fashion & Accessoires |
| Coach | 44.13× | Fashion & Accessoires |
| Jil Sander (brand) | 78.05× | Fashion & Accessoires |
| Vivienne Westwood | 23.06× | Fashion & Accessoires |
| John Galliano | 69.61× | Fashion & Accessoires |
| Missoni | 33.92× | Fashion & Accessoires |
| Nina Ricci (brand) | 64.03× | Fashion & Accessoires |
| DKNY | 17.15× | Fashion & Accessoires |
| Hermès | 5.22× | Fashion & Accessoires |
| paul smith | 22.62× | Fashion & Accessoires |
| Tote bag | 41.68× | Fashion & Accessoires |
| Leather | 7.14× | Fashion & Accessoires |
| Marco Polo | 7.11× | Fashion & Accessoires |
| Kim Hnizdo | 39.2× | Internet & Social Media |
| H&M | 3.24× | Shopping |
| Victoria Beckham | 14.42× | Fashion & Accessoires |
| Bag | 7.63× | Fashion & Accessoires |
| Breuninger | 4.18× | Fashion & Accessoires |
| I.D. (magazine) | 20× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Quality Awareness | PREMIUM | 1.7 |
| Creativity | OPEN | 1.68 |
| Luxury Orientation | PREMIUM | 1.49 |
| Price Sensitivity | PREMIUM | 1.4 |
| Individualism | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.9% |
| France | 9.3% |
See Longchamp audiences in other countries
More Bags and accessories audiences in Germany
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Samsonite (1,075,869)
- Coach (1,074,534)
- Rimowa (998,733)
Frequently asked questions
How many fans does Longchamp have in Germany?
Longchamp has an estimated audience of 1,361,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Longchamp fans?
71.7% of Longchamp fans are female, 28.3% are male, with an average age of 34.8 years.
Which brands do Longchamp fans like most?
Longchamp fans show strongest brand affinity for Golden Goose (79.27×), Baggage (26.58×), and Coach (44.13×) over the country average.
Where do Longchamp fans live in Germany?
Longchamp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,609), Bayern (reach 282,795), and Baden-Württemberg (reach 214,763). These three regions account for the largest share of the active audience.
What other brands do Longchamp fans also like?
Beyond Longchamp itself, the audience over-indexes on Baggage (26.58×), Coach (44.13×), Jil Sander (brand) (78.05×), and Vivienne Westwood (23.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Longchamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.