Longchamp Audience in United States

Longchamp logo

Longchamp has an estimated audience of 2,785,225 people in United States. 72.8% are female, 27.2% are male, average age 31.9. Top regions: California, New York, Texas. Top brand affinities: Emilio Pucci, Macy's, The RealReal, Sisley Paris, Kérastase.

The average Longchamp fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Emilio Pucci, Macy's, The RealReal, with strongest over-indexing on Emilio Pucci (110.44× the country average). Demographically, the Longchamp audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Longchamp fans

Demographic split for Longchamp audience in United States
MetricValue
Female72.8%
Male27.2%
Average age31.9
Estimated audience size2,785,225

Audience persona

The typical Longchamp fan in United States is more female, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for Emilio Pucci.

Top regions in United States

Top regions ranked by reach for Longchamp in United States
RegionReachAffinity
California648,4152.12×
New York537,1023.45×
Texas337,1411.41×
Florida296,7961.57×
New Jersey160,8142.27×
Massachusetts132,8052.42×
Illinois130,5631.41×
Pennsylvania110,5841.18×
Virginia104,2541.54×
Georgia98,2251.14×
North Carolina77,4300.92×
Maryland67,5611.41×
Washington64,2891.15×
Ohio58,0190.68×
Michigan53,5330.74×
Connecticut48,9111.75×
Arizona41,8610.74×
Tennessee37,9770.68×
South Carolina35,7590.85×
Indiana31,6020.62×
Colorado31,3060.71×
Nevada31,2641.16×
Minnesota30,0990.75×
Alabama27,9130.72×
Hawaii27,2322.27×
Wisconsin26,4430.63×
Missouri23,6890.53×
Louisiana23,2450.65×
Kentucky22,4600.64×
Washington, District of Columbia22,1722.65×
Oregon21,8820.69×
Oklahoma16,1270.52×
Mississippi11,8600.52×
Arkansas11,8250.52×
New Hampshire11,7741.07×
Rhode Island11,6341.31×
Kansas11,4760.52×
Utah11,1710.45×
Iowa9,9800.43×
Maine7,9550.8×
Delaware7,8601.02×
Nebraska6,3610.46×
West Virginia5,4210.42×
New Mexico5,3600.38×
Idaho4,9910.36×
Vermont4,0350.83×
Alaska3,9940.67×
Montana2,5440.33×
North Dakota2,1380.37×
South Dakota1,8500.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Longchamp audience
BrandAffinityCategory
Emilio Pucci110.44×Fashion & Accessoires
Macy's14.64×Shopping
The RealReal55.19×Fashion & Accessoires
Sisley Paris118.67×Beauty & Wellness
Kérastase54.73×Beauty & Wellness
Coach22.14×Fashion & Accessoires
Caudalie63.04×Beauty & Wellness
Henri Bendel90.3×Fashion & Accessoires
Jeanne Lanvin191.75×Beauty & Wellness
Acqua di Parma91.73×Beauty & Wellness
Clarisonic90.58×Beauty & Wellness
Dean & DeLuca99.01×
t348.15×Technology & Electronics
Delta Vacations59.83×Travel & Leisure
Badgley Mischka88.74×Fashion & Accessoires
Silver Oak Cellars109.19×
Air Tahiti Nui133.77×Travel & Leisure
Tory Burch13.97×Fashion & Accessoires
Bergdorf Goodman17.76×Fashion & Accessoires
Interval International54.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Longchamp audience
TraitClusterScore
IndulgenceJOY2.59
Design AffinityPREMIUM2.51
Luxury OrientationPREMIUM2.29
Pet OwnershipJOY2.27
Quality AwarenessPREMIUM1.99
SustainabilityBALANCE1.95

Worldwide distribution

Worldwide audience distribution share by country for Longchamp
CountryShare
United States11.1%
Japan9.9%
France9.3%

See Longchamp audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Longchamp have in United States?

Longchamp has an estimated audience of 2,785,225 people in United States, concentrated in California and New York.

What is the gender split and age of Longchamp fans?

72.8% of Longchamp fans are female, 27.2% are male, with an average age of 31.9 years.

Which brands do Longchamp fans like most?

Longchamp fans show strongest brand affinity for Emilio Pucci (110.44×), Macy's (14.64×), and The RealReal (55.19×) over the country average.

Where do Longchamp fans live in United States?

Longchamp fans in United States are most concentrated in California (reach 648,415), New York (reach 537,102), and Texas (reach 337,141). These three regions account for the largest share of the active audience.

What other brands do Longchamp fans also like?

Beyond Longchamp itself, the audience over-indexes on Macy's (14.64×), The RealReal (55.19×), Sisley Paris (118.67×), and Kérastase (54.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Longchamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.