Rascasse Audience Intelligence

Longchamp Target Market in United States

A data profile of the people who buy, follow and care about Longchamp in United States — modelled from more than twelve digital signal sources. Longchamp has an estimated audience of 2,845,390 people in United States.

#2among Bags and accessories in United States#1100among Brand in United States#506in Fashion & Accessoires

The average Longchamp fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Emilio Pucci, Macy's, The RealReal, with strongest over-indexing on Emilio Pucci (110.44× the country average).

Demographically, the Longchamp audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Longchamp fan in United States is more female, around 31.9 years old, with strong Quality Awareness tendencies and a notable affinity for Emilio Pucci.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Longchamp profile in United States.

Audience size
2.8M
in United States
Gender
72.8%♀
27.2% male
Age
31.9
average years
Country rank
#10748
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Longchamp

72.8% are female, 27.2% are male, average age 31.9.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Longchamp audience in United States
MetricValue
Female72.8%
Male27.2%
Average age31.9
Estimated audience size2,845,390
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Longchamp audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Longchamp audience comes from United States.

Worldwide audience distribution share by country for Longchamp
CountryShare
United States11.1%
Japan9.8%
France9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Longchamp audience in United States is strongest.

Fig. 05

Top regions by affinity

Longchamp customers by region in United States
#RegionReachAffinity×
01New York~500K3.30×
02Washington, District of Columbia~20K2.72×
03Massachusetts~100K2.38×
04Hawaii~30K2.31×
05New Jersey~200K2.24×
06California~600K2.03×
07Connecticut~50K1.79×
08Florida~300K1.55×
09Virginia~100K1.50×
10Maryland~70K1.39×
11Rhode Island~10K1.36×
12Illinois~100K1.35×
13Texas~300K1.33×
14Nevada~30K1.29×
15Georgia~100K1.17×
16Pennsylvania~100K1.16×
17Washington~60K1.14×
18New Hampshire~10K1.11×
19Delaware~9K1.11×
20Arizona~60K0.99×
21Vermont~4K0.90×
22North Carolina~70K0.89×
23South Carolina~40K0.85×
24Maine~8K0.84×
25Minnesota~30K0.80×
26Alaska~5K0.78×
27Michigan~60K0.76×
28Louisiana~30K0.74×
29Kentucky~30K0.74×
30Alabama~30K0.73×
31Colorado~30K0.71×
32Oregon~20K0.70×
33Ohio~60K0.69×
34Tennessee~40K0.68×
35Oklahoma~20K0.67×
36Wisconsin~30K0.65×
37Mississippi~10K0.65×
38Arkansas~10K0.65×
39Indiana~30K0.62×
40Kansas~10K0.55×
41Missouri~20K0.54×
42Nebraska~8K0.54×
43North Dakota~3K0.53×
44West Virginia~7K0.52×
45Utah~10K0.48×
46Iowa~10K0.48×
47New Mexico~7K0.47×
48Montana~4K0.46×
49South Dakota~3K0.46×
50Idaho~6K0.45×
Fig. 06

Affinity by region

Affinity by region — Longchamp, United States
0.45×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Longchamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Longchamp audience
#·InterestCategoryAffinity×
01Jeanne LanvinBeauty & Wellness191.75×
02Air Tahiti NuiTravel & Leisure133.77×
03Sisley ParisBeauty & Wellness118.67×
04Emilio PucciFashion & Accessoires110.44×
05Silver Oak CellarsPOI109.19×
06Dean & DeLucaBrand99.01×
07Acqua di ParmaBeauty & Wellness91.73×
08ClarisonicBeauty & Wellness90.58×
09Henri BendelFashion & Accessoires90.30×
10Badgley MischkaFashion & Accessoires88.74×
11CaudalieBeauty & Wellness63.04×
12Delta VacationsTravel & Leisure59.83×
13The RealRealFashion & Accessoires55.19×
14KérastaseBeauty & Wellness54.73×
15Interval InternationalBusiness & Career54.36×
16t3Technology & Electronics48.15×
17CoachFashion & Accessoires22.14×
18Macy'sShopping14.64×
19Tory BurchFashion & Accessoires13.97×
20Bloomingdale'sShopping12.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Longchamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Longchamp audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.28×
Luxury OrientationPREMIUM3.96×
Design AffinityPREMIUM3.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Longchamp audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.53×
TraditionCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Longchamp's target market in United States?

Longchamp's target market in United States covers an estimated 2,845,390 people, concentrated in California and New York.

02

What is the gender split and age of Longchamp customers?

72.8% of the Longchamp audience are female, 27.2% are male, with an average age of 31.9 years.

03

Which brands do Longchamp fans like most?

Longchamp fans show strongest brand affinity for Emilio Pucci (110.44×), Macy's (14.64×), and The RealReal (55.19×) over the country average.

04

Where do Longchamp fans live in United States?

Longchamp fans in United States are most concentrated in California (reach ~600K), New York (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Longchamp fans also like?

Beyond Longchamp itself, the audience over-indexes on Macy's (14.64×), The RealReal (55.19×), Sisley Paris (118.67×), and Coach (22.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bags and accessories audiences in United States

See Longchamp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Longchamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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