Tory Burch Audience in United States

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Tory Burch has an estimated audience of 17,084,384 people in United States. 75.0% are female, 25.0% are male, average age 36.5. Top regions: Texas, Florida, California. Top brand affinities: Macy's, Coach, Banana Republic, J.Crew Factory, Nordstrom rack.

The average Tory Burch fan in United States is 36.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Macy's, Coach, Banana Republic, with strongest over-indexing on Macy's (6.14× the country average). Demographically, the Tory Burch audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Tory Burch fans

Demographic split for Tory Burch audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.5
Estimated audience size17,084,384

Audience persona

The typical Tory Burch fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Tory Burch in United States
RegionReachAffinity
Texas3,534,6602.41×
Florida3,367,8492.91×
California3,324,0131.77×
New York1,812,0641.9×
Georgia886,3611.68×
New Jersey862,1291.98×
Illinois718,8791.26×
Arizona627,9011.8×
North Carolina595,6761.16×
Pennsylvania589,9991.03×
Virginia499,7331.2×
Maryland478,1321.63×
Massachusetts411,1971.22×
Michigan384,8050.86×
Tennessee363,3161.06×
Louisiana339,2061.54×
Ohio313,6360.6×
Alabama285,8031.2×
South Carolina280,5341.09×
Washington273,3810.8×
Nevada262,5121.59×
Connecticut241,5191.41×
Missouri238,3800.87×
Indiana232,5460.75×
Colorado201,5010.75×
Mississippi188,8911.34×
Oklahoma146,0800.77×
Kentucky136,0310.64×
Minnesota131,6700.54×
Wisconsin128,9500.5×
Hawaii126,1291.72×
Oregon125,9380.64×
Arkansas98,3210.7×
Kansas88,0430.65×
Washington, District of Columbia64,1791.25×
Utah62,7650.41×
Delaware60,5621.28×
New Mexico60,2880.7×
Iowa60,0880.43×
Nebraska53,1620.62×
New Hampshire42,8890.64×
Rhode Island37,9200.7×
West Virginia37,5570.47×
Idaho26,4070.31×
Maine22,7380.37×
Alaska14,3560.39×
North Dakota12,7070.36×
Montana11,1960.24×
South Dakota10,2590.26×
Vermont10,0370.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tory Burch audience
BrandAffinityCategory
Macy's6.14×Shopping
Coach7.66×Fashion & Accessoires
Banana Republic5.32×Fashion & Accessoires
J.Crew Factory8.27×Shopping
Nordstrom rack3.51×Fashion & Accessoires
Women's clothing2.62×Fashion & Accessoires
Princess Polly7.67×Fashion & Accessoires
Dresses2.74×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Kendra Scott7.14×Fashion & Accessoires
Boscov's9.26×Fashion & Accessoires
Macy's2.3×Shopping
Shoes1.97×Fashion & Accessoires
Woman2×Kids & Family
Luxury goods2.05×Fashion & Accessoires
David Yurman6.82×Fashion & Accessoires
Free People4.44×Fashion & Accessoires
Balenciaga5.32×Fashion & Accessoires
Neiman Marcus4.15×Fashion & Accessoires
Men's clothing2.53×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tory Burch audience
TraitClusterScore
Luxury OrientationPREMIUM1.99
Design AffinityPREMIUM1.99
SustainabilityBALANCE1.97
IndulgenceJOY1.79
Quality AwarenessPREMIUM1.64
Pet OwnershipJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for Tory Burch
CountryShare
United States43.3%
Japan10.8%
United Kingdom6.0%

See Tory Burch audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Tory Burch have in United States?

Tory Burch has an estimated audience of 17,084,384 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Tory Burch fans?

75.0% of Tory Burch fans are female, 25.0% are male, with an average age of 36.5 years.

Which brands do Tory Burch fans like most?

Tory Burch fans show strongest brand affinity for Macy's (6.14×), Coach (7.66×), and Banana Republic (5.32×) over the country average.

Where do Tory Burch fans live in United States?

Tory Burch fans in United States are most concentrated in Texas (reach 3,534,660), Florida (reach 3,367,849), and California (reach 3,324,013). These three regions account for the largest share of the active audience.

What other brands do Tory Burch fans also like?

Beyond Tory Burch itself, the audience over-indexes on Coach (7.66×), Banana Republic (5.32×), J.Crew Factory (8.27×), and Nordstrom rack (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tory Burch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.