Rascasse Audience Intelligence

Tory Burch Target Market in United States

A data profile of the people who buy, follow and care about Tory Burch in United States — modelled from more than twelve digital signal sources. Tory Burch has an estimated audience of 17,491,083 people in United States.

#1among Footwear in United States#191among Brand in United States#100in Fashion & Accessoires

The average Tory Burch fan in United States is 36.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Macy's, Coach, Bloomingdale's, with strongest over-indexing on Macy's (6.14× the country average).

Demographically, the Tory Burch audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tory Burch fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tory Burch profile in United States.

Audience size
17.5M
in United States
Gender
75.0%♀
25.0% male
Age
36.5
average years
Country rank
#1941
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tory Burch

75.0% are female, 25.0% are male, average age 36.5.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Tory Burch audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.5
Estimated audience size17,491,083
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Tory Burch audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

43.4%

of the worldwide Tory Burch audience comes from United States.

Worldwide audience distribution share by country for Tory Burch
CountryShare
United States43.4%
Japan10.5%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tory Burch audience in United States is strongest.

Fig. 05

Top regions by affinity

Tory Burch customers by region in United States
#RegionReachAffinity×
01Florida~3.5M2.82×
02Texas~3.5M2.32×
03New Jersey~800K1.85×
04Hawaii~100K1.78×
05New York~1.5M1.76×
06Arizona~600K1.73×
07California~3M1.69×
08Georgia~900K1.69×
09Nevada~300K1.63×
10Maryland~500K1.60×
11Louisiana~300K1.50×
12Mississippi~200K1.43×
13Connecticut~200K1.39×
14Delaware~60K1.30×
15Illinois~700K1.23×
16Washington, District of Columbia~60K1.21×
17Massachusetts~400K1.20×
18Alabama~300K1.20×
19North Carolina~600K1.17×
20Virginia~500K1.16×
21South Carolina~300K1.11×
22Tennessee~400K1.06×
23Pennsylvania~600K0.99×
24Missouri~200K0.86×
25Michigan~400K0.83×
26Washington~300K0.79×
27Colorado~200K0.79×
28Oklahoma~100K0.79×
29Rhode Island~40K0.79×
30Indiana~200K0.77×
31Arkansas~100K0.77×
32New Mexico~70K0.77×
33Kansas~90K0.69×
34Kentucky~100K0.68×
35Nebraska~60K0.66×
36Oregon~100K0.64×
37New Hampshire~40K0.64×
38Ohio~300K0.61×
39Minnesota~100K0.55×
40Wisconsin~100K0.53×
41West Virginia~40K0.51×
42Alaska~20K0.47×
43Iowa~60K0.44×
44North Dakota~20K0.44×
45Utah~60K0.42×
46Maine~20K0.40×
47Vermont~10K0.40×
48Idaho~30K0.37×
49South Dakota~10K0.35×
50Montana~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Tory Burch, United States
0.31×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tory Burch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tory Burch audience
#·InterestCategoryAffinity×
01Boscov'sFashion & Accessoires9.26×
02J.Crew FactoryShopping8.27×
03Princess PollyFashion & Accessoires7.67×
04CoachFashion & Accessoires7.66×
05Kendra ScottFashion & Accessoires7.14×
06David YurmanFashion & Accessoires6.82×
07Macy'sShopping6.14×
08Bloomingdale'sShopping5.85×
09Banana RepublicFashion & Accessoires5.32×
10BalenciagaFashion & Accessoires5.32×
11AritziaFashion & Accessoires4.68×
12Free PeopleFashion & Accessoires4.44×
13Neiman MarcusFashion & Accessoires4.15×
14Nordstrom rackFashion & Accessoires3.51×
15DressesFashion & Accessoires2.74×
16Women's clothingFashion & Accessoires2.62×
17Luxury goodsFashion & Accessoires2.05×
18WomanKids & Family2.00×
19ShoesFashion & Accessoires1.97×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tory Burch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tory Burch audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
Luxury OrientationPREMIUM2.00×
Design AffinityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tory Burch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.59×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tory Burch's target market in United States?

Tory Burch's target market in United States covers an estimated 17,491,083 people, concentrated in Texas and Florida.

02

What is the gender split and age of Tory Burch customers?

75.0% of the Tory Burch audience are female, 25.0% are male, with an average age of 36.5 years.

03

Which brands do Tory Burch fans like most?

Tory Burch fans show strongest brand affinity for Macy's (6.14×), Coach (7.66×), and Bloomingdale's (5.85×) over the country average.

04

Where do Tory Burch fans live in United States?

Tory Burch fans in United States are most concentrated in Texas (reach ~3.5M), Florida (reach ~3.5M), and California (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Tory Burch fans also like?

Beyond Tory Burch itself, the audience over-indexes on Coach (7.66×), Bloomingdale's (5.85×), Banana Republic (5.32×), and J.Crew Factory (8.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tory Burch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tory Burch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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