Rascasse Audience Intelligence

Tory Burch Target Market in Germany

A data profile of the people who buy, follow and care about Tory Burch in Germany — modelled from more than twelve digital signal sources. Tory Burch has an estimated audience of 1,302,033 people in Germany.

#6among Footwear in Germany#647among Brand in Germany#270in Fashion & Accessoires

The average Tory Burch fan in Germany is 35.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Coach, Manolo Blahnik, Overstock, with strongest over-indexing on Coach (34.1× the country average).

Demographically, the Tory Burch audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tory Burch fan in Germany is more female, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Coach.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tory Burch profile in Germany.

Audience size
1.3M
in Germany
Gender
71.9%♀
28.1% male
Age
35.8
average years
Country rank
#5098
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tory Burch

71.9% are female, 28.1% are male, average age 35.8.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Tory Burch audience in Germany
MetricValue
Female71.9%
Male28.1%
Average age35.8
Estimated audience size1,302,033
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Tory Burch audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Tory Burch audience comes from Germany.

Worldwide audience distribution share by country for Tory Burch
CountryShare
United States43.4%
Japan10.5%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tory Burch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tory Burch customers by region in Germany
#RegionReachAffinity×
01Hessen~200K1.76×
02Bayern~400K1.72×
03Hamburg~50K1.70×
04Baden-Württemberg~300K1.50×
05Berlin~80K1.39×
06Rheinland-Pfalz~70K1.03×
07Bremen~10K0.99×
08Schleswig-Holstein~40K0.92×
09Saarland~10K0.89×
10Nordrhein-Westfalen~200K0.87×
11Niedersachsen~100K0.81×
12Brandenburg~30K0.72×
13Mecklenburg-Vorpommern~10K0.54×
14Sachsen-Anhalt~20K0.53×
15Thüringen~20K0.53×
16Sachsen~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Tory Burch, Germany
0.51×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tory Burch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tory Burch audience
#·InterestCategoryAffinity×
01OverstockFashion & Accessoires78.56×
02Olivia PalermoFashion & Accessoires47.69×
03CoachFashion & Accessoires34.10×
04Mulberry (company)Fashion & Accessoires33.78×
05Manolo BlahnikFashion & Accessoires31.25×
06Christmas cardHome & Garden20.69×
07Annabelle WallisMovies & TV20.00×
08Ted BakerFashion & Accessoires19.67×
09Vera WangFashion & Accessoires19.41×
10Kate SpadeFashion & Accessoires18.95×
11Jimmy ChooFashion & Accessoires18.87×
12Miu MiuFashion & Accessoires16.25×
13Maison MargielaFashion & Accessoires14.79×
14Mytheresa.comShopping13.22×
15Ugg bootsFashion & Accessoires11.98×
16ZendayaMovies & TV10.56×
17NightwearFashion & Accessoires10.00×
18Max MaraFashion & Accessoires9.65×
19COSShopping7.48×
20HermèsFashion & Accessoires5.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tory Burch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tory Burch audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.40×
Luxury OrientationPREMIUM3.34×
Design AffinityPREMIUM2.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tory Burch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.57×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tory Burch's target market in Germany?

Tory Burch's target market in Germany covers an estimated 1,302,033 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Tory Burch customers?

71.9% of the Tory Burch audience are female, 28.1% are male, with an average age of 35.8 years.

03

Which brands do Tory Burch fans like most?

Tory Burch fans show strongest brand affinity for Coach (34.1×), Manolo Blahnik (31.25×), and Overstock (78.56×) over the country average.

04

Where do Tory Burch fans live in Germany?

Tory Burch fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tory Burch fans also like?

Beyond Tory Burch itself, the audience over-indexes on Manolo Blahnik (31.25×), Overstock (78.56×), Ted Baker (19.67×), and Jimmy Choo (18.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in Germany

See Tory Burch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tory Burch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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