Rascasse Audience Intelligence

Caterpillar Target Market in United States

A data profile of the people who buy, follow and care about Caterpillar in United States — modelled from more than twelve digital signal sources. Caterpillar has an estimated audience of 5,867,951 people in United States.

#6among Footwear in United States#601among Brand in United States#282in Fashion & Accessoires

The average Caterpillar fan in United States is 44.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Excavator, Tractor, AutoZone, with strongest over-indexing on Excavator (7.81× the country average).

Demographically, the Caterpillar audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caterpillar fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Excavator.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caterpillar profile in United States.

Audience size
5.9M
in United States
Gender
19.6%♀
80.4% male
Age
44.1
average years
Country rank
#5810
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caterpillar

19.6% are female, 80.4% are male, average age 44.1.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Caterpillar audience in United States
MetricValue
Female19.6%
Male80.4%
Average age44.1
Estimated audience size5,867,951
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Caterpillar audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Caterpillar audience comes from United States.

Worldwide audience distribution share by country for Caterpillar
CountryShare
United States26.4%
Brazil6.1%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caterpillar audience in United States is strongest.

Fig. 05

Top regions by affinity

Caterpillar customers by region in United States
#RegionReachAffinity×
01Illinois~300K1.78×
02Indiana~200K1.42×
03North Carolina~200K1.40×
04Arkansas~70K1.40×
05Georgia~200K1.36×
06Texas~700K1.33×
07Mississippi~60K1.26×
08North Dakota~10K1.25×
09Wyoming~10K1.11×
10Arizona~100K1.09×
11Tennessee~100K1.09×
12Louisiana~80K1.08×
13Iowa~50K1.07×
14South Carolina~90K1.06×
15Missouri~100K1.04×
16Wisconsin~90K1.04×
17Oklahoma~70K1.04×
18Kansas~50K1.04×
19South Dakota~10K1.03×
20Minnesota~80K1.02×
21Idaho~30K1.00×
22Nebraska~30K0.98×
23California~600K0.97×
24Alabama~80K0.97×
25Kentucky~70K0.97×
26Alaska~10K0.97×
27Utah~50K0.95×
28Florida~400K0.94×
29Virginia~100K0.94×
30New Mexico~30K0.94×
31Montana~20K0.94×
32Ohio~200K0.93×
33Michigan~100K0.93×
34Colorado~90K0.93×
35West Virginia~20K0.92×
36Washington~100K0.91×
37Pennsylvania~200K0.88×
38Nevada~50K0.88×
39Oregon~60K0.85×
40Maine~20K0.83×
41New York~300K0.81×
42Maryland~80K0.81×
43Hawaii~20K0.81×
44New Hampshire~20K0.81×
45New Jersey~100K0.80×
46Massachusetts~90K0.79×
47Connecticut~50K0.79×
48Delaware~10K0.73×
49Rhode Island~10K0.72×
50Washington, District of Columbia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Caterpillar, United States
0.69×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caterpillar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caterpillar audience
#·InterestCategoryAffinity×
01BulldozerCars & Mobility8.77×
02Tractor pullingSports7.99×
03ExcavatorCars & Mobility7.81×
04LoggingTechnology & Electronics4.64×
05Diesel engineCars & Mobility4.07×
06Harbor Freight ToolsHome & Garden4.05×
07Rural KingHome & Garden3.82×
08TractorCars & Mobility3.80×
09Love's Travel Stops & Country StoresShopping3.51×
10Advance Auto PartsCars & Mobility3.24×
11O'Reilly Auto PartsCars & Mobility2.98×
12CarGurusCars & Mobility2.68×
13All-terrain vehicleCars & Mobility2.50×
14AutoZoneCars & Mobility2.45×
15Discount TireShopping2.41×
16CarpentryHome & Garden2.38×
17Ace HardwareHome & Garden1.98×
18MenardsHome & Garden1.90×
19Sam's ClubShopping1.54×
20SUVsCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caterpillar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caterpillar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.40×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caterpillar audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.85×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caterpillar's target market in United States?

Caterpillar's target market in United States covers an estimated 5,867,951 people, concentrated in Texas and California.

02

What is the gender split and age of Caterpillar customers?

19.6% of the Caterpillar audience are female, 80.4% are male, with an average age of 44.1 years.

03

Which brands do Caterpillar fans like most?

Caterpillar fans show strongest brand affinity for Excavator (7.81×), Tractor (3.8×), and AutoZone (2.45×) over the country average.

04

Where do Caterpillar fans live in United States?

Caterpillar fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Caterpillar fans also like?

Beyond Caterpillar itself, the audience over-indexes on Tractor (3.8×), AutoZone (2.45×), Bulldozer (8.77×), and Advance Auto Parts (3.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Caterpillar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caterpillar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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