Caterpillar Audience in United States

Caterpillar has an estimated audience of 5,811,844 people in United States. 19.6% are female, 80.4% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Dremel, Excavator, Bulldozer, Indianapolis Motor Speedway, ConocoPhillips.

The average Caterpillar fan in United States is 44.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dremel, Excavator, Bulldozer, with strongest over-indexing on Dremel (43.97× the country average). Demographically, the Caterpillar audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Caterpillar fans

Demographic split for Caterpillar audience in United States
MetricValue
Female19.6%
Male80.4%
Average age44.1
Estimated audience size5,811,844

Audience persona

The typical Caterpillar fan in United States is more male, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Dremel.

Top regions in United States

Top regions ranked by reach for Caterpillar in United States
RegionReachAffinity
Texas729,0051.46×
California630,7150.99×
Florida406,9881.03×
Illinois347,8031.8×
New York291,5630.9×
North Carolina235,4501.35×
Georgia233,5411.3×
Pennsylvania171,8490.88×
Ohio164,2480.92×
Michigan149,1440.98×
Indiana146,8291.38×
Virginia132,2000.93×
Tennessee131,7741.13×
Arizona125,4941.06×
New Jersey122,3820.83×
Washington108,7500.93×
Missouri99,9821.07×
South Carolina99,0111.13×
Massachusetts94,4330.82×
Wisconsin92,2141.05×
Colorado90,6830.99×
Louisiana87,1401.16×
Minnesota84,5811.02×
Maryland79,7150.8×
Alabama79,5760.98×
Kentucky69,5090.95×
Oklahoma68,4771.06×
Arkansas61,4051.28×
Oregon58,9250.88×
Mississippi56,7401.18×
Iowa51,8281.08×
Utah50,5500.97×
Nevada49,3300.88×
Connecticut48,9890.84×
Kansas48,3011.05×
Idaho28,7850.99×
Nebraska26,2490.9×
New Mexico26,1120.9×
West Virginia22,6880.84×
Hawaii19,8340.79×
New Hampshire18,9750.83×
Maine18,2850.88×
Montana14,5510.9×
North Dakota14,2981.2×
Rhode Island12,7660.69×
South Dakota12,3440.92×
Washington, District of Columbia12,2510.7×
Delaware10,5950.66×
Alaska10,3690.83×
Wyoming9,3831.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caterpillar audience
BrandAffinityCategory
Dremel43.97×Home & Garden
Excavator12.88×Cars & Mobility
Bulldozer16.64×Cars & Mobility
Indianapolis Motor Speedway13.33×Sports
ConocoPhillips16.03×Business & Career
Logging8.48×Technology & Electronics
Day trading9.65×Business & Career
Blended whiskey9.39×Food & Beverages
AutoZone3×Cars & Mobility
Tractor Supply Company4.9×Shopping
Kia Sportage15×Cars & Mobility
Lawn mower5.4×Home & Garden
Property insurance12.47×Home & Garden
Diesel engine6.02×Cars & Mobility
Horoscope6.23×Health
Home inspection12.13×Home & Garden
Cross-country skiing10.12×Sports
Dump truck4.23×Cars & Mobility
Staples (Canada)3.14×Business & Career
Critical illness insurance11.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caterpillar audience
TraitClusterScore
Risk AppetiteTHRILL2.17
PatriotismCONSERVATISM1.56
Need for SecurityCONSERVATISM1.5
DIY MentalityTHRILL1.36
Luxury OrientationPREMIUM1.32
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Caterpillar
CountryShare
United States26.3%
Brazil6.4%
India5.4%

See Caterpillar audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Caterpillar have in United States?

Caterpillar has an estimated audience of 5,811,844 people in United States, concentrated in Texas and California.

What is the gender split and age of Caterpillar fans?

19.6% of Caterpillar fans are female, 80.4% are male, with an average age of 44.1 years.

Which brands do Caterpillar fans like most?

Caterpillar fans show strongest brand affinity for Dremel (43.97×), Excavator (12.88×), and Bulldozer (16.64×) over the country average.

Where do Caterpillar fans live in United States?

Caterpillar fans in United States are most concentrated in Texas (reach 729,005), California (reach 630,715), and Florida (reach 406,988). These three regions account for the largest share of the active audience.

What other brands do Caterpillar fans also like?

Beyond Caterpillar itself, the audience over-indexes on Excavator (12.88×), Bulldozer (16.64×), Indianapolis Motor Speedway (13.33×), and ConocoPhillips (16.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caterpillar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.