Skechers Audience in United States

Skechers logo

Skechers has an estimated audience of 12,295,388 people in United States. 66.8% are female, 33.2% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Nike+, DC Shoes, Sportswear (fashion), Puma, Carhartt.

The average Skechers fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nike+, DC Shoes, Sportswear (fashion), with strongest over-indexing on Nike+ (10.89× the country average). Demographically, the Skechers audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Skechers fans

Demographic split for Skechers audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.1
Estimated audience size12,295,388

Audience persona

The typical Skechers fan in United States is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Nike+.

Top regions in United States

Top regions ranked by reach for Skechers in United States
RegionReachAffinity
California1,769,7811.31×
Texas1,372,6211.3×
Florida1,209,8231.45×
New York941,8951.37×
Pennsylvania490,2611.18×
Illinois480,5251.17×
New Jersey473,0421.51×
Ohio415,6621.1×
Georgia373,0670.98×
North Carolina357,0030.96×
Michigan343,9531.07×
Arizona311,3191.24×
Virginia293,5340.98×
Massachusetts268,2791.11×
Tennessee251,5721.02×
Indiana214,2250.95×
Washington210,4440.85×
Maryland205,7190.97×
Wisconsin195,8481.06×
Colorado189,4780.98×
South Carolina182,4070.99×
Missouri182,3880.92×
Nevada169,4521.42×
Minnesota158,1400.9×
Louisiana154,8160.98×
Connecticut150,1701.22×
Alabama149,3780.87×
Oklahoma142,2431.04×
Kentucky131,0980.85×
Iowa99,0090.98×
Oregon98,7270.7×
Kansas97,0911×
Utah95,6610.87×
Arkansas87,6650.87×
Mississippi82,1270.81×
New Mexico74,8771.21×
Nebraska63,6081.03×
New Hampshire57,0911.18×
West Virginia56,4120.99×
Hawaii51,1540.97×
Rhode Island47,9501.23×
Idaho43,1960.7×
Maine40,1890.91×
Delaware39,5701.17×
Montana25,6800.75×
South Dakota19,7810.7×
Washington, District of Columbia19,3780.52×
North Dakota18,6750.74×
Vermont15,0810.7×
Wyoming13,1800.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skechers audience
BrandAffinityCategory
Nike+10.89×Sports
DC Shoes15.47×Fashion & Accessoires
Sportswear (fashion)7.44×Fashion & Accessoires
Puma8.31×Fashion & Accessoires
Carhartt5.6×Fashion & Accessoires
Kohl's2.3×Shopping
ASICS5.11×Fashion & Accessoires
New Balance3.28×Fashion & Accessoires
QVC3.85×Movies & TV
Line of credit4.99×Business & Career
Macy's1.73×Shopping
Nike Skateboarding7.7×Sports
Sneaker collecting3.07×Fashion & Accessoires
Stussy5.85×Fashion & Accessoires
2010s in fashion3.14×Fashion & Accessoires
Walmart1.52×Shopping
Crocs3.85×Fashion & Accessoires
Costco1.67×Shopping
Old Navy1.76×Fashion & Accessoires
Christmas Eve2.74×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skechers audience
TraitClusterScore
SustainabilityBALANCE1.46
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.35
Design AffinityPREMIUM1.3
CreativityOPEN1.24
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Skechers
CountryShare
United States22.1%
United Kingdom6.4%
India5.2%

See Skechers audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Skechers have in United States?

Skechers has an estimated audience of 12,295,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Skechers fans?

66.8% of Skechers fans are female, 33.2% are male, with an average age of 44.1 years.

Which brands do Skechers fans like most?

Skechers fans show strongest brand affinity for Nike+ (10.89×), DC Shoes (15.47×), and Sportswear (fashion) (7.44×) over the country average.

Where do Skechers fans live in United States?

Skechers fans in United States are most concentrated in California (reach 1,769,781), Texas (reach 1,372,621), and Florida (reach 1,209,823). These three regions account for the largest share of the active audience.

What other brands do Skechers fans also like?

Beyond Skechers itself, the audience over-indexes on DC Shoes (15.47×), Sportswear (fashion) (7.44×), Puma (8.31×), and Carhartt (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skechers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.