Rascasse Audience Intelligence

Skechers Target Market in United States

A data profile of the people who buy, follow and care about Skechers in United States — modelled from more than twelve digital signal sources. Skechers has an estimated audience of 12,206,382 people in United States.

#3among Footwear in United States#283among Brand in United States#145in Fashion & Accessoires

The average Skechers fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DC Shoes, Sportswear (fashion), Puma, with strongest over-indexing on DC Shoes (15.47× the country average).

Demographically, the Skechers audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skechers fan in United States is more female, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DC Shoes.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skechers profile in United States.

Audience size
12.2M
in United States
Gender
66.8%♀
33.2% male
Age
44.1
average years
Country rank
#2919
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skechers

66.8% are female, 33.2% are male, average age 44.1.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Skechers audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.1
Estimated audience size12,206,382
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Skechers audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Skechers audience comes from United States.

Worldwide audience distribution share by country for Skechers
CountryShare
United States21.4%
United Kingdom6.2%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skechers audience in United States is strongest.

Fig. 05

Top regions by affinity

Skechers customers by region in United States
#RegionReachAffinity×
01New Jersey~500K1.45×
02Nevada~200K1.43×
03Florida~1M1.41×
04New York~900K1.31×
05Rhode Island~50K1.25×
06Texas~1.5M1.24×
07California~1.5M1.23×
08Arizona~300K1.21×
09New Mexico~70K1.19×
10New Hampshire~60K1.19×
11Connecticut~100K1.18×
12Delaware~40K1.18×
13Illinois~500K1.16×
14Pennsylvania~500K1.14×
15Massachusetts~300K1.08×
16Ohio~400K1.06×
17West Virginia~60K1.06×
18Oklahoma~100K1.05×
19Nebraska~60K1.04×
20Michigan~300K1.03×
21Wisconsin~200K1.03×
22Tennessee~300K1.02×
23Indiana~200K0.99×
24Kansas~100K0.99×
25Louisiana~200K0.98×
26Iowa~100K0.98×
27Virginia~300K0.96×
28Maryland~200K0.96×
29Colorado~200K0.96×
30Hawaii~50K0.95×
31South Carolina~200K0.94×
32Maine~40K0.93×
33Georgia~300K0.92×
34North Carolina~300K0.92×
35Arkansas~90K0.92×
36Missouri~200K0.91×
37Minnesota~200K0.90×
38Alabama~200K0.89×
39Kentucky~100K0.88×
40South Dakota~30K0.88×
41Utah~90K0.86×
42Mississippi~90K0.85×
43Washington~200K0.83×
44North Dakota~20K0.83×
45Vermont~20K0.81×
46Montana~30K0.78×
47Idaho~50K0.75×
48Oregon~100K0.68×
49Alaska~20K0.62×
50Washington, District of Columbia~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Skechers, United States
0.51×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skechers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skechers audience
#·InterestCategoryAffinity×
01DC ShoesFashion & Accessoires15.47×
02Nike+Sports10.89×
03PumaFashion & Accessoires8.31×
04Nike SkateboardingSports7.70×
05Sportswear (fashion)Fashion & Accessoires7.44×
06StussyFashion & Accessoires5.85×
07CarharttFashion & Accessoires5.60×
08ASICSFashion & Accessoires5.11×
09Line of creditBusiness & Career4.99×
10QVCMovies & TV3.85×
11New BalanceFashion & Accessoires3.28×
122010s in fashionFashion & Accessoires3.14×
13Sneaker collectingFashion & Accessoires3.07×
14Christmas EveKids & Family2.74×
15Kohl'sShopping2.30×
16Sam's ClubShopping1.86×
17Old NavyFashion & Accessoires1.76×
18Macy'sShopping1.73×
19CostcoShopping1.67×
20WalmartShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skechers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skechers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.33×
CreativityOPEN1.31×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skechers audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
MindfulnessBALANCE0.70×
Urban LifestyleOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Skechers's target market in United States?

Skechers's target market in United States covers an estimated 12,206,382 people, concentrated in California and Texas.

02

What is the gender split and age of Skechers customers?

66.8% of the Skechers audience are female, 33.2% are male, with an average age of 44.1 years.

03

Which brands do Skechers fans like most?

Skechers fans show strongest brand affinity for DC Shoes (15.47×), Sportswear (fashion) (7.44×), and Puma (8.31×) over the country average.

04

Where do Skechers fans live in United States?

Skechers fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Skechers fans also like?

Beyond Skechers itself, the audience over-indexes on Sportswear (fashion) (7.44×), Puma (8.31×), Carhartt (5.6×), and Kohl's (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Skechers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skechers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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