Rascasse Audience Intelligence

Nike Skateboarding Target Market in United States

A data profile of the people who buy, follow and care about Nike Skateboarding in United States — modelled from more than twelve digital signal sources. Nike Skateboarding has an estimated audience of 3,945,852 people in United States.

#1among Skateboarding in United States#835among Brand in United States#710in Sports

The average Nike Skateboarding fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YouTube Music, Skatepark, Skateboard, with strongest over-indexing on YouTube Music (6.04× the country average).

Demographically, the Nike Skateboarding audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nike Skateboarding fan in United States is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube Music.

Category: Sports · Type: Brand · Subtype: Skateboarding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nike Skateboarding profile in United States.

Audience size
3.9M
in United States
Gender
35.8%♀
64.2% male
Age
30.4
average years
Country rank
#8134
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nike Skateboarding

35.8% are female, 64.2% are male, average age 30.4.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Nike Skateboarding audience in United States
MetricValue
Female35.8%
Male64.2%
Average age30.4
Estimated audience size3,945,852
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Nike Skateboarding audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Nike Skateboarding audience comes from United States.

Worldwide audience distribution share by country for Nike Skateboarding
CountryShare
United States29.6%
Japan11.9%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nike Skateboarding audience in United States is strongest.

Fig. 05

Top regions by affinity

Nike Skateboarding customers by region in United States
#RegionReachAffinity×
01California~800K1.78×
02Utah~50K1.50×
03Nevada~60K1.47×
04Oregon~70K1.44×
05Arizona~100K1.39×
06Idaho~30K1.27×
07New Mexico~20K1.24×
08Colorado~80K1.20×
09Hawaii~20K1.16×
10Washington~90K1.12×
11Montana~10K1.11×
12Texas~400K1.07×
13Oklahoma~50K1.06×
14Florida~300K1.03×
15Kansas~30K1.03×
16North Carolina~100K1.02×
17Louisiana~50K1.02×
18Alaska~9K1.00×
19New York~200K0.99×
20Nebraska~20K0.97×
21Virginia~90K0.95×
22Connecticut~40K0.95×
23North Dakota~8K0.95×
24New Hampshire~10K0.94×
25Rhode Island~10K0.93×
26South Dakota~9K0.93×
27Vermont~6K0.93×
28Kentucky~50K0.92×
29Illinois~100K0.91×
30Georgia~100K0.91×
31Tennessee~70K0.91×
32South Carolina~50K0.91×
33New Jersey~90K0.90×
34Indiana~70K0.90×
35Maryland~60K0.88×
36Missouri~60K0.88×
37Arkansas~30K0.88×
38Delaware~10K0.88×
39West Virginia~20K0.87×
40Massachusetts~70K0.86×
41Pennsylvania~100K0.85×
42Michigan~90K0.85×
43Iowa~30K0.85×
44Wisconsin~50K0.84×
45Maine~10K0.84×
46Minnesota~50K0.83×
47Ohio~100K0.82×
48Mississippi~30K0.81×
49Alabama~40K0.80×
50Washington, District of Columbia~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Nike Skateboarding, United States
0.77×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nike Skateboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nike Skateboarding audience
#·InterestCategoryAffinity×
01Thrasher (magazine)Fashion & Accessoires18.81×
02SkateparkSports12.03×
03SkateboardSports9.92×
04ZumiezSports9.90×
05X GamesSports7.37×
06StussyFashion & Accessoires6.83×
07YouTube MusicInternet & Social Media6.04×
08Punk fashionFashion & Accessoires4.98×
09CaseyMusic & Radio4.11×
10Sneaker collectingFashion & Accessoires3.97×
11Anime conventionLiterature3.72×
12NBA playoffsSports3.36×
13Macy'sShopping2.74×
14Texas RoadhouseFood & Beverages2.46×
15FIFA World CupSports1.99×
16ShoesFashion & Accessoires1.90×
17BeautyBeauty & Wellness1.75×
18SupermanMovies & TV1.63×
19Online shoppingShopping1.56×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nike Skateboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nike Skateboarding audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.30×
Luxury OrientationPREMIUM1.67×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nike Skateboarding audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
SpiritualityBALANCE0.59×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nike Skateboarding's target market in United States?

Nike Skateboarding's target market in United States covers an estimated 3,945,852 people, concentrated in California and Texas.

02

What is the gender split and age of Nike Skateboarding customers?

35.8% of the Nike Skateboarding audience are female, 64.2% are male, with an average age of 30.4 years.

03

Which brands do Nike Skateboarding fans like most?

Nike Skateboarding fans show strongest brand affinity for YouTube Music (6.04×), Skatepark (12.03×), and Skateboard (9.92×) over the country average.

04

Where do Nike Skateboarding fans live in United States?

Nike Skateboarding fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nike Skateboarding fans also like?

Beyond Nike Skateboarding itself, the audience over-indexes on Skatepark (12.03×), Skateboard (9.92×), Thrasher (magazine) (18.81×), and Casey (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skateboarding audiences in United States

See Nike Skateboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Skateboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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