Nike Skateboarding Audience in United States

Nike Skateboarding logo

Nike Skateboarding has an estimated audience of 3,972,950 people in United States. 35.8% are female, 64.2% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: YouTube Music, Skatepark, Skateboard, Thrasher (magazine), Casey.

The average Nike Skateboarding fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include YouTube Music, Skatepark, Skateboard, with strongest over-indexing on YouTube Music (6.04× the country average). Demographically, the Nike Skateboarding audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Skateboarding

Demographics of Nike Skateboarding fans

Demographic split for Nike Skateboarding audience in United States
MetricValue
Female35.8%
Male64.2%
Average age30.4
Estimated audience size3,972,950

Audience persona

The typical Nike Skateboarding fan in United States is more male, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for YouTube Music.

Top regions in United States

Top regions ranked by reach for Nike Skateboarding in United States
RegionReachAffinity
California848,4191.94×
Texas384,0811.12×
Florida287,6681.07×
New York224,8981.01×
Illinois131,2590.99×
North Carolina125,0301.05×
Pennsylvania119,8920.9×
Georgia116,1280.95×
Arizona114,5461.41×
Ohio106,4820.87×
New Jersey96,3540.95×
Virginia94,2670.97×
Washington92,8961.17×
Michigan88,9190.86×
Colorado77,2601.23×
Tennessee73,0850.92×
Massachusetts71,6620.92×
Oregon67,0181.47×
Indiana64,9980.9×
Nevada59,9861.56×
Maryland59,8680.88×
Utah54,7481.54×
South Carolina54,3240.91×
Missouri53,6540.84×
Louisiana50,5680.99×
Wisconsin49,7560.83×
Minnesota48,4260.85×
Oklahoma46,3821.05×
Kentucky44,7410.9×
Alabama42,1730.76×
Connecticut38,4050.96×
Kansas28,5950.91×
Arkansas27,7260.85×
Iowa26,8310.82×
Idaho26,4521.33×
New Mexico25,4671.28×
Mississippi22,6750.69×
Hawaii20,8681.22×
Nebraska19,5020.98×
West Virginia14,3480.78×
New Hampshire13,3900.86×
Montana12,0791.1×
Rhode Island11,4160.9×
Maine10,8360.76×
Washington, District of Columbia8,5980.72×
Delaware8,1340.74×
Alaska7,6470.9×
South Dakota7,4180.81×
North Dakota6,9650.85×
Vermont5,9560.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nike Skateboarding audience
BrandAffinityCategory
YouTube Music6.04×Internet & Social Media
Skatepark12.03×Sports
Skateboard9.92×Sports
Thrasher (magazine)18.81×Fashion & Accessoires
Casey4.11×Music & Radio
Zumiez9.9×Sports
Macy's2.74×Shopping
Beauty1.75×Beauty & Wellness
NBA playoffs3.36×Sports
Shoes1.9×Fashion & Accessoires
Sneaker collecting3.97×Fashion & Accessoires
Texas Roadhouse2.46×Food & Beverages
Online shopping1.56×Shopping
Euphoria1.65×Movies & TV
Superman1.63×Movies & TV
Anime convention3.72×Literature
X Games7.37×Sports
Outdoor recreation1.52×Sports
Punk fashion4.98×Fashion & Accessoires
Stussy6.83×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nike Skateboarding audience
TraitClusterScore
Luxury OrientationPREMIUM3.05
LGBTQ+ IdentityOPEN2.81
SustainabilityBALANCE2.43
Early Adopter MentalityPOWER2.3
Risk AppetiteTHRILL1.68
Sports ActivityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Nike Skateboarding
CountryShare
United States26.9%
Japan10.7%
Brazil6.3%

See Nike Skateboarding audiences in other countries

More Skateboarding audiences in United States

Frequently asked questions

How many fans does Nike Skateboarding have in United States?

Nike Skateboarding has an estimated audience of 3,972,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Nike Skateboarding fans?

35.8% of Nike Skateboarding fans are female, 64.2% are male, with an average age of 30.4 years.

Which brands do Nike Skateboarding fans like most?

Nike Skateboarding fans show strongest brand affinity for YouTube Music (6.04×), Skatepark (12.03×), and Skateboard (9.92×) over the country average.

Where do Nike Skateboarding fans live in United States?

Nike Skateboarding fans in United States are most concentrated in California (reach 848,419), Texas (reach 384,081), and Florida (reach 287,668). These three regions account for the largest share of the active audience.

What other brands do Nike Skateboarding fans also like?

Beyond Nike Skateboarding itself, the audience over-indexes on Skatepark (12.03×), Skateboard (9.92×), Thrasher (magazine) (18.81×), and Casey (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike Skateboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.