Rascasse Audience Intelligence

Nike Skateboarding Target Market in Germany

A data profile of the people who buy, follow and care about Nike Skateboarding in Germany — modelled from more than twelve digital signal sources. Nike Skateboarding has an estimated audience of 567,681 people in Germany.

#2among Skateboarding in Germany#1389among Brand in Germany#825in Sports

The average Nike Skateboarding fan in Germany is 31.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Skatepark, Skateboard, Thrasher (magazine), with strongest over-indexing on Skatepark (16× the country average).

Demographically, the Nike Skateboarding audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nike Skateboarding fan in Germany is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skatepark.

Category: Sports · Type: Brand · Subtype: Skateboarding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nike Skateboarding profile in Germany.

Audience size
568K
in Germany
Gender
43.9%♀
56.1% male
Age
31.6
average years
Country rank
#10586
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nike Skateboarding

43.9% are female, 56.1% are male, average age 31.6.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Nike Skateboarding audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age31.6
Estimated audience size567,681
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Nike Skateboarding audience in Germany
Age bracketShare%
16-1939%
20-2923%
30-3918%
40-4912%
50+7%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Nike Skateboarding audience comes from Germany.

Worldwide audience distribution share by country for Nike Skateboarding
CountryShare
United States29.6%
Japan11.9%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nike Skateboarding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nike Skateboarding customers by region in Germany
#RegionReachAffinity×
01Thüringen~20K1.37×
02Bayern~100K1.19×
03Hamburg~20K1.19×
04Sachsen~30K1.14×
05Hessen~50K1.13×
06Nordrhein-Westfalen~100K1.12×
07Baden-Württemberg~90K1.10×
08Saarland~8K1.07×
09Berlin~30K1.03×
10Schleswig-Holstein~20K0.94×
11Bremen~4K0.91×
12Niedersachsen~50K0.88×
13Sachsen-Anhalt~10K0.81×
14Mecklenburg-Vorpommern~8K0.77×
15Rheinland-Pfalz~20K0.76×
16Brandenburg~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Nike Skateboarding, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nike Skateboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nike Skateboarding audience
#·InterestCategoryAffinity×
01Skate (video game)Games17.46×
02SkateparkSports16.00×
03Thrasher (magazine)Fashion & Accessoires15.71×
04Longboard (skateboard)Sports12.63×
05VolcomFashion & Accessoires12.15×
06SkateboardSports10.79×
07Christopher LloydMovies & TV8.33×
08Element SkateboardsSports7.01×
09Sports equipmentSports3.22×
10DeutschrapMusic & Radio3.16×
11UniqloShopping2.94×
12LivemusicMusic & Radio2.11×
13SupermanMovies & TV2.08×
14TwitchGames2.02×
15Drop shippingShopping2.01×
16SportsSports1.91×
17MusicBusiness & Career1.89×
18TikTokInternet & Social Media1.88×
19Arts and musicArts & Culture1.60×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nike Skateboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nike Skateboarding audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Risk AppetiteTHRILL1.49×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nike Skateboarding audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.71×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nike Skateboarding's target market in Germany?

Nike Skateboarding's target market in Germany covers an estimated 567,681 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nike Skateboarding customers?

43.9% of the Nike Skateboarding audience are female, 56.1% are male, with an average age of 31.6 years.

03

Which brands do Nike Skateboarding fans like most?

Nike Skateboarding fans show strongest brand affinity for Skatepark (16×), Skateboard (10.79×), and Thrasher (magazine) (15.71×) over the country average.

04

Where do Nike Skateboarding fans live in Germany?

Nike Skateboarding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nike Skateboarding fans also like?

Beyond Nike Skateboarding itself, the audience over-indexes on Skateboard (10.79×), Thrasher (magazine) (15.71×), Music (1.89×), and Sports (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skateboarding audiences in Germany

See Nike Skateboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nike Skateboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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