Nike Skateboarding Audience in Germany
Nike Skateboarding has an estimated audience of 572,812 people in Germany. 43.9% are female, 56.1% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Skatepark, Skateboard, Thrasher (magazine), Music, Sports.
The average Nike Skateboarding fan in Germany is 31.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Skatepark, Skateboard, Thrasher (magazine), with strongest over-indexing on Skatepark (16× the country average). Demographically, the Nike Skateboarding audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Skateboarding
Demographics of Nike Skateboarding fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 31.6 |
| Estimated audience size | 572,812 |
Audience persona
The typical Nike Skateboarding fan in Germany is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skatepark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,313 | 1.15× |
| Bayern | 114,035 | 1.24× |
| Baden-Württemberg | 88,992 | 1.14× |
| Hessen | 51,305 | 1.18× |
| Niedersachsen | 49,562 | 0.89× |
| Sachsen | 32,943 | 1.17× |
| Berlin | 27,111 | 1.06× |
| Schleswig-Holstein | 18,938 | 0.92× |
| Thüringen | 18,537 | 1.27× |
| Rheinland-Pfalz | 18,146 | 0.63× |
| Hamburg | 15,879 | 1.23× |
| Brandenburg | 13,022 | 0.73× |
| Sachsen-Anhalt | 11,279 | 0.76× |
| Mecklenburg-Vorpommern | 7,821 | 0.72× |
| Saarland | 7,333 | 1.04× |
| Bremen | 4,280 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skatepark | 16× | Sports |
| Skateboard | 10.79× | Sports |
| Thrasher (magazine) | 15.71× | Fashion & Accessoires |
| Music | 1.89× | Business & Career |
| Sports | 1.91× | Sports |
| Arts and music | 1.6× | Arts & Culture |
| TikTok | 1.88× | Internet & Social Media |
| Longboard (skateboard) | 12.63× | Sports |
| Sports equipment | 3.22× | Sports |
| Skate (video game) | 17.46× | Games |
| Uniqlo | 2.94× | Shopping |
| Volcom | 12.15× | Fashion & Accessoires |
| Deutschrap | 3.16× | Music & Radio |
| FIFA World Cup | 1.6× | Sports |
| Element Skateboards | 7.01× | Sports |
| Christopher Lloyd | 8.33× | Movies & TV |
| Superman | 2.08× | Movies & TV |
| Yahoo!ショッピング | 1.89× | |
| Livemusic | 2.11× | Music & Radio |
| Drop shipping | 2.01× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.95 |
| Sustainability | BALANCE | 1.74 |
| Urban Lifestyle | OPEN | 1.42 |
| Sports Activity | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.24 |
| Career Orientation | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 10.7% |
| Brazil | 6.3% |
See Nike Skateboarding audiences in other countries
More Skateboarding audiences in Germany
- Element Skateboards (987,188)
- Skateboarder (magazine) (292,858)
- Tony Hawk (256,272)
- Skate (video game) (188,380)
- Shawn White (111,216)
Frequently asked questions
How many fans does Nike Skateboarding have in Germany?
Nike Skateboarding has an estimated audience of 572,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nike Skateboarding fans?
43.9% of Nike Skateboarding fans are female, 56.1% are male, with an average age of 31.6 years.
Which brands do Nike Skateboarding fans like most?
Nike Skateboarding fans show strongest brand affinity for Skatepark (16×), Skateboard (10.79×), and Thrasher (magazine) (15.71×) over the country average.
Where do Nike Skateboarding fans live in Germany?
Nike Skateboarding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,313), Bayern (reach 114,035), and Baden-Württemberg (reach 88,992). These three regions account for the largest share of the active audience.
What other brands do Nike Skateboarding fans also like?
Beyond Nike Skateboarding itself, the audience over-indexes on Skateboard (10.79×), Thrasher (magazine) (15.71×), Music (1.89×), and Sports (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nike Skateboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.