Sports equipment Audience in Germany
Sports equipment has an estimated audience of 5,567,477 people in Germany. 45.7% are female, 54.3% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Combat sport, Škoda Kodiaq, Stradivarius.
The average Sports equipment fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Combat sport, with strongest over-indexing on Gil Ofarim (3.54× the country average). Demographically, the Sports equipment audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Sports equipment fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 36.9 |
| Estimated audience size | 5,567,477 |
Audience persona
The typical Sports equipment fan in Germany is balanced, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,248,874 | 1.03× |
| Bayern | 1,040,037 | 1.16× |
| Baden-Württemberg | 739,112 | 0.97× |
| Hessen | 492,607 | 1.16× |
| Niedersachsen | 487,333 | 0.9× |
| Berlin | 406,187 | 1.63× |
| Rheinland-Pfalz | 267,460 | 0.96× |
| Sachsen | 245,951 | 0.9× |
| Schleswig-Holstein | 195,229 | 0.98× |
| Hamburg | 176,430 | 1.4× |
| Brandenburg | 150,165 | 0.87× |
| Thüringen | 94,860 | 0.67× |
| Sachsen-Anhalt | 85,774 | 0.59× |
| Mecklenburg-Vorpommern | 64,262 | 0.6× |
| Bremen | 62,691 | 1.32× |
| Saarland | 58,328 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.54× | Music & Radio |
| Progressive rock | 2.58× | Music & Radio |
| Combat sport | 1.73× | Sports |
| Škoda Kodiaq | 2.55× | Cars & Mobility |
| Stradivarius | 1.94× | Shopping |
| Emil Nolde | 4.48× | Arts & Culture |
| Stamp collecting | 4.14× | Home & Garden |
| Home Delivery | 2.16× | Food & Beverages |
| Buddy – The Buddy Holly Story | 3.61× | Music & Radio |
| Building insulation | 3.2× | Home & Garden |
| Giotto | 3.84× | Food & Beverages |
| Alaska | 2.17× | Travel & Leisure |
| Google Analytics | 1.55× | Internet & Social Media |
| Magazine (band) | 2.93× | Music & Radio |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Hypothec | 3.21× | Business & Career |
| Erkrath | 4.42× | Travel & Leisure |
| Staycation | 1.98× | Home & Garden |
| Keeper (password manager) | 2.17× | Technology & Electronics |
| La Crosse, Wisconsin | 2.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Sustainability | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
See Sports equipment audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sports equipment have in Germany?
Sports equipment has an estimated audience of 5,567,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports equipment fans?
45.7% of Sports equipment fans are female, 54.3% are male, with an average age of 36.9 years.
Which brands do Sports equipment fans like most?
Sports equipment fans show strongest brand affinity for Gil Ofarim (3.54×), Progressive rock (2.58×), and Combat sport (1.73×) over the country average.
Where do Sports equipment fans live in Germany?
Sports equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,248,874), Bayern (reach 1,040,037), and Baden-Württemberg (reach 739,112). These three regions account for the largest share of the active audience.
What other brands do Sports equipment fans also like?
Beyond Sports equipment itself, the audience over-indexes on Progressive rock (2.58×), Combat sport (1.73×), Škoda Kodiaq (2.55×), and Stradivarius (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.