A data profile of the people who buy, follow and care about Sports equipment in France — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 4,982,835 people in France.
Sports equipment has an estimated audience of 4,982,835 people in France. 50.1% are female, 49.9% are male, average age 39.9. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Broadcasting of sports events, Sex and the City.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (212.16× the country average).
Demographically, the Sports equipment audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Sports equipment fan in France is balanced, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sports equipment profile in France.
50.1% are female, 49.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.9 |
| Estimated audience size | 4,982,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Sports equipment audience comes from France.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 224.15× | ||
| 02 | Love & Sex | Kids & Family | 212.16× | ||
| 03 | Christmas Gift | Kids & Family | 31.32× | ||
| 04 | Christmas tree | Kids & Family | 27.04× | ||
| 05 | Broadcasting of sports events | Movies & TV | 17.91× | ||
| 06 | Cath Kidston | Fashion & Accessoires | 17.19× | ||
| 07 | Single track (mountain biking) | Sports | 16.04× | ||
| 08 | Girl power | Politics & Society | 15.94× | ||
| 09 | Breast Cancer awareness | Health | 12.58× | ||
| 10 | Dentistry | Business & Career | 9.39× | ||
| 11 | Sex and the City | Movies & TV | 9.23× | ||
| 12 | Zoom lens | Technology & Electronics | 8.33× | ||
| 13 | Kitchen garden | Home & Garden | 7.82× | ||
| 14 | Sustainable products | Politics & Society | 6.97× | ||
| 15 | Mariah Carey | Music & Radio | 6.92× | ||
| 16 | Skechers | Fashion & Accessoires | 5.95× | ||
| 17 | ASICS | Fashion & Accessoires | 4.13× | ||
| 18 | Sneaker collecting | Fashion & Accessoires | 3.82× | ||
| 19 | Printemps | Fashion & Accessoires | 3.10× | ||
| 20 | Western Union | Business & Career | 2.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.63× | |
| Patriotism | CONSERVATISM | 1.96× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Family Orientation | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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