A data profile of the people who buy, follow and care about ASICS in France — modelled from more than twelve digital signal sources. ASICS has an estimated audience of 3,835,514 people in France.
The average ASICS fan in France is 37.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Saucony, Sports equipment, Decathlon, with strongest over-indexing on Saucony (7.16× the country average).
Demographically, the ASICS audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical ASICS fan in France is balanced, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Saucony.
The key figures that characterise the ASICS profile in France.
50.6% are female, 49.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.1 |
| Estimated audience size | 3,835,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide ASICS audience comes from France.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.8% |
| France | 5.8% |
Where the ASICS audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.65× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.52× | |
| 03 | Corsica | ~20K | 1.13× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.11× | |
| 05 | Hauts-de-France | ~400K | 1.09× | |
| 06 | Occitanie | ~400K | 1.05× | |
| 07 | Grand Est | ~300K | 0.98× | |
| 08 | Centre-Val de Loire | ~100K | 0.84× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.82× | |
| 10 | Normandy | ~100K | 0.78× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.73× | |
| 12 | Pays de la Loire | ~100K | 0.66× | |
| 13 | Brittany | ~100K | 0.64× |
The strongest cross-interests of the ASICS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saucony | Sports | 7.16× | ||
| 02 | Middle-distance running | Sports | 6.95× | ||
| 03 | strava | Sports | 6.70× | ||
| 04 | Puma | Fashion & Accessoires | 6.06× | ||
| 05 | Garmin | Technology & Electronics | 5.35× | ||
| 06 | Jogging | Sports | 4.76× | ||
| 07 | Sports equipment | Sports | 4.13× | ||
| 08 | Road running | Sports | 3.99× | ||
| 09 | Sprint (running) | Sports | 3.85× | ||
| 10 | The North Face | Fashion & Accessoires | 3.79× | ||
| 11 | New Balance | Fashion & Accessoires | 3.33× | ||
| 12 | Decathlon | Shopping | 3.22× | ||
| 13 | Health & wellness | Health | 2.81× | ||
| 14 | Sneakers (footwear) | Fashion & Accessoires | 2.68× | ||
| 15 | Uniqlo | Shopping | 2.64× | ||
| 16 | Adidas | Fashion & Accessoires | 2.25× | ||
| 17 | Nike | Fashion & Accessoires | 2.10× | ||
| 18 | UEFA Champions League | Sports | 1.97× | ||
| 19 | FIFA World Cup | Sports | 1.95× | ||
| 20 | Basketball | Sports | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.56× | |
| Early Adopter Mentality | POWER | 1.51× | |
| Social Media Usage | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.71× |
ASICS's target market in France covers an estimated 3,835,514 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.6% of the ASICS audience are female, 49.4% are male, with an average age of 37.1 years.
ASICS fans show strongest brand affinity for Saucony (7.16×), Sports equipment (4.13×), and Decathlon (3.22×) over the country average.
ASICS fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond ASICS itself, the audience over-indexes on Sports equipment (4.13×), Decathlon (3.22×), strava (6.7×), and Puma (6.06×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for ASICS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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