Rascasse Audience Intelligence

Reebok Target Market in United States

A data profile of the people who buy, follow and care about Reebok in United States — modelled from more than twelve digital signal sources. Reebok has an estimated audience of 11,917,867 people in United States.

#11among Sportswear in United States#292among Brand in United States#151in Fashion & Accessoires

The average Reebok fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Sportswear (activewear), New Balance, with strongest over-indexing on Beauty (1.67× the country average).

Demographically, the Reebok audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reebok fan in United States is balanced, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reebok profile in United States.

Audience size
11.9M
in United States
Gender
45.2%♀
54.8% male
Age
33.7
average years
Country rank
#2996
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Reebok

45.2% are female, 54.8% are male, average age 33.7.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Reebok audience in United States
MetricValue
Female45.2%
Male54.8%
Average age33.7
Estimated audience size11,917,867
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Reebok audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Reebok audience comes from United States.

Worldwide audience distribution share by country for Reebok
CountryShare
United States22.2%
Japan7.6%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reebok audience in United States is strongest.

Fig. 05

Top regions by affinity

Reebok customers by region in United States
#RegionReachAffinity×
01Massachusetts~400K1.60×
02Florida~1M1.43×
03New York~900K1.39×
04New Jersey~400K1.39×
05California~2M1.35×
06Texas~1.5M1.32×
07Louisiana~200K1.17×
08Connecticut~100K1.17×
09Rhode Island~40K1.14×
10Washington, District of Columbia~40K1.13×
11Illinois~400K1.11×
12Georgia~400K1.11×
13North Carolina~400K1.10×
14Arizona~300K1.10×
15Maryland~200K1.09×
16Virginia~300K1.08×
17Nevada~100K1.08×
18South Carolina~200K1.07×
19Delaware~30K1.05×
20Alabama~200K1.04×
21Pennsylvania~400K1.03×
22Tennessee~200K1.03×
23Utah~100K1.02×
24Mississippi~100K1.02×
25Arkansas~100K1.01×
26Missouri~200K0.97×
27Nebraska~60K0.96×
28Oklahoma~100K0.95×
29Indiana~200K0.94×
30Vermont~20K0.94×
31Washington~200K0.93×
32Colorado~200K0.93×
33New Hampshire~40K0.92×
34Ohio~300K0.91×
35Wisconsin~200K0.90×
36Minnesota~200K0.89×
37Maine~40K0.89×
38Michigan~300K0.88×
39Kentucky~100K0.88×
40Oregon~100K0.87×
41Kansas~80K0.86×
42Iowa~80K0.85×
43New Mexico~50K0.83×
44West Virginia~40K0.77×
45Idaho~50K0.76×
46South Dakota~20K0.75×
47North Dakota~20K0.75×
48Montana~20K0.73×
49Alaska~20K0.72×
50Hawaii~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Reebok, United States
0.71×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reebok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reebok audience
#·InterestCategoryAffinity×
01JD SportsShopping4.42×
02Foot LockerShopping3.43×
03Sportswear (fashion)Fashion & Accessoires3.27×
04New BalanceFashion & Accessoires2.99×
05PacSunFashion & Accessoires2.88×
06Sportswear (activewear)Fashion & Accessoires2.33×
07AdidasFashion & Accessoires2.19×
08Sneaker collectingFashion & Accessoires2.14×
09Men's FitnessSports2.03×
10Sneakers (footwear)Fashion & Accessoires1.85×
11NikeFashion & Accessoires1.82×
12NBA playoffsSports1.77×
13StreetwearFashion & Accessoires1.75×
14NBA FinalsSports1.72×
15Weight trainingSports1.70×
16BeautyBeauty & Wellness1.67×
17WingstopFood & Beverages1.57×
18MexicoTravel & Leisure1.52×
19Strength trainingSports1.51×
20FootwearFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reebok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reebok audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.41×
Healthy LifestyleBALANCE1.27×
Early Adopter MentalityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reebok audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Community OrientationOPEN0.85×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Reebok's target market in United States?

Reebok's target market in United States covers an estimated 11,917,867 people, concentrated in California and Texas.

02

What is the gender split and age of Reebok customers?

45.2% of the Reebok audience are female, 54.8% are male, with an average age of 33.7 years.

03

Which brands do Reebok fans like most?

Reebok fans show strongest brand affinity for Beauty (1.67×), Sportswear (activewear) (2.33×), and New Balance (2.99×) over the country average.

04

Where do Reebok fans live in United States?

Reebok fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Reebok fans also like?

Beyond Reebok itself, the audience over-indexes on Sportswear (activewear) (2.33×), New Balance (2.99×), Foot Locker (3.43×), and Footwear (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Reebok audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reebok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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