Reebok Audience in United States

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Reebok has an estimated audience of 12,020,569 people in United States. 45.2% are female, 54.8% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Sportswear (activewear), New Balance, Foot Locker, Footwear.

The average Reebok fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Sportswear (activewear), New Balance, with strongest over-indexing on Beauty (1.67× the country average). Demographically, the Reebok audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Reebok fans

Demographic split for Reebok audience in United States
MetricValue
Female45.2%
Male54.8%
Average age33.7
Estimated audience size12,020,569

Audience persona

The typical Reebok fan in United States is balanced, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Reebok in United States
RegionReachAffinity
California1,964,0801.49×
Texas1,416,8471.37×
Florida1,165,9291.43×
New York985,9231.47×
Illinois461,0931.15×
New Jersey442,5681.45×
Pennsylvania421,7701.04×
Georgia415,3021.12×
North Carolina405,7511.12×
Massachusetts377,4471.59×
Ohio341,1000.92×
Virginia325,3941.11×
Arizona283,3511.15×
Michigan282,6770.9×
Tennessee250,2411.04×
Washington234,4470.97×
Maryland224,8771.09×
Indiana214,8590.98×
Missouri188,7770.97×
South Carolina185,7691.03×
Colorado181,0900.96×
Alabama179,9211.07×
Louisiana178,1651.15×
Wisconsin162,4930.9×
Minnesota156,5880.91×
Connecticut143,2011.19×
Kentucky134,4420.89×
Oklahoma126,8750.95×
Nevada121,3841.04×
Oregon120,1050.87×
Utah112,6661.05×
Arkansas95,8270.97×
Mississippi94,5900.96×
Iowa84,9920.86×
Kansas79,0870.83×
Nebraska53,8860.89×
New Mexico48,6560.81×
Idaho44,2150.73×
Rhode Island43,0001.12×
New Hampshire41,9920.89×
Washington, District of Columbia40,7021.13×
West Virginia39,3180.7×
Maine37,3100.87×
Hawaii35,4100.69×
Delaware34,5551.04×
Montana22,4650.67×
Vermont19,5650.93×
South Dakota18,3510.66×
North Dakota16,4070.66×
Alaska16,0300.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reebok audience
BrandAffinityCategory
Beauty1.67×Beauty & Wellness
Sportswear (activewear)2.33×Fashion & Accessoires
New Balance2.99×Fashion & Accessoires
Foot Locker3.43×Shopping
Footwear1.5×Fashion & Accessoires
Sneakers (footwear)1.85×Fashion & Accessoires
Adidas2.19×Fashion & Accessoires
Sportswear (fashion)3.27×Fashion & Accessoires
Men's Fitness2.03×Sports
PacSun2.88×Fashion & Accessoires
Nike1.82×Fashion & Accessoires
Weight training1.7×Sports
JD Sports4.42×Shopping
NBA Finals1.72×Sports
Mexico1.52×Travel & Leisure
Streetwear1.75×Fashion & Accessoires
Sneaker collecting2.14×Fashion & Accessoires
Wingstop1.57×Food & Beverages
Strength training1.51×Sports
NBA playoffs1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reebok audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Risk AppetiteTHRILL2.08
LGBTQ+ IdentityOPEN1.62
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.61
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Reebok
CountryShare
United States21.9%
Japan7.5%
Italy5.0%

See Reebok audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Reebok have in United States?

Reebok has an estimated audience of 12,020,569 people in United States, concentrated in California and Texas.

What is the gender split and age of Reebok fans?

45.2% of Reebok fans are female, 54.8% are male, with an average age of 33.7 years.

Which brands do Reebok fans like most?

Reebok fans show strongest brand affinity for Beauty (1.67×), Sportswear (activewear) (2.33×), and New Balance (2.99×) over the country average.

Where do Reebok fans live in United States?

Reebok fans in United States are most concentrated in California (reach 1,964,080), Texas (reach 1,416,847), and Florida (reach 1,165,929). These three regions account for the largest share of the active audience.

What other brands do Reebok fans also like?

Beyond Reebok itself, the audience over-indexes on Sportswear (activewear) (2.33×), New Balance (2.99×), Foot Locker (3.43×), and Footwear (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reebok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.