Rascasse Audience Intelligence

Weight training Audience in United States

A data profile of the people who buy, follow and care about Weight training in United States — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 42,778,229 people in United States.

#377among Topic in United States#25in Sports

The average Weight training fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Personal trainer, High-intensity interval training, CrossFit, with strongest over-indexing on Personal trainer (2.09× the country average).

Demographically, the Weight training audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weight training fan in United States is balanced, around 40.5 years old, with strong Sports Activity tendencies and a notable affinity for Personal trainer.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weight training profile in United States.

Audience size
42.8M
in United States
Gender
50.1%♀
49.9% male
Age
40.5
average years
Country rank
#521
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weight training fans

50.1% are female, 49.9% are male, average age 40.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Weight training audience in United States
MetricValue
Female50.1%
Male49.9%
Average age40.5
Estimated audience size42,778,229
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Weight training audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Weight training audience comes from United States.

Worldwide audience distribution share by country for Weight training
CountryShare
United States18.5%
Brazil6.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weight training audience in United States is strongest.

Fig. 05

Top regions by affinity

Weight training fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K1.71×
02Georgia~2M1.57×
03California~7M1.48×
04Arizona~1M1.36×
05Washington~1M1.36×
06Utah~500K1.30×
07Maryland~900K1.18×
08Florida~3.5M1.16×
09New York~2.5M1.14×
10Oregon~600K1.14×
11North Carolina~1.5M1.12×
12North Dakota~100K1.12×
13Virginia~1M1.11×
14Nebraska~200K1.11×
15Nevada~400K1.08×
16New Mexico~200K1.07×
17Alaska~100K1.07×
18New Jersey~1M1.06×
19Colorado~700K1.06×
20Washington, District of Columbia~100K1.04×
21Texas~3.5M1.02×
22Michigan~1M1.02×
23Illinois~1.5M1.01×
24Massachusetts~800K1.00×
25Connecticut~400K1.00×
26Idaho~200K1.00×
27Minnesota~600K0.97×
28Montana~100K0.95×
29Vermont~70K0.93×
30Missouri~600K0.92×
31Kansas~300K0.92×
32New Hampshire~200K0.92×
33Rhode Island~100K0.92×
34South Dakota~90K0.92×
35Pennsylvania~1.5M0.91×
36Tennessee~800K0.89×
37Alabama~500K0.89×
38Louisiana~500K0.89×
39Maine~100K0.89×
40Delaware~100K0.89×
41West Virginia~200K0.88×
42South Carolina~600K0.86×
43Ohio~1M0.85×
44Indiana~700K0.85×
45Oklahoma~400K0.85×
46Mississippi~300K0.85×
47Arkansas~300K0.84×
48Wisconsin~500K0.83×
49Kentucky~400K0.83×
50Iowa~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Weight training, United States
0.83×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weight training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weight training audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports2.80×
02Winter Olympic GamesSports2.64×
03PandoraFashion & Accessoires2.63×
04AerobicsSports2.60×
05Natural foodsFood & Beverages2.55×
06MyFitnessPalSports2.19×
07GymsharkSports2.15×
08CrossFitSports2.11×
09Personal trainerSports2.09×
10Anytime FitnessSports1.80×
11BoxingSports1.73×
12InnovationBusiness & Career1.68×
13Property finderHome & Garden1.64×
14RunningSports1.63×
15Motivational speakingBusiness & Career1.62×
16WalkingSports1.61×
17BodybuildingSports1.61×
18Social media marketingBusiness & Career1.56×
19FacialBeauty & Wellness1.55×
20GymnasticsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weight training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weight training audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.39×
PatriotismCONSERVATISM1.33×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weight training audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
CreativityOPEN0.91×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weight training have in United States?

Weight training has an estimated audience of 42,778,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Weight training fans?

50.1% of Weight training fans are female, 49.9% are male, with an average age of 40.5 years.

03

Which brands do Weight training fans like most?

Weight training fans show strongest brand affinity for Personal trainer (2.09×), High-intensity interval training (2.8×), and CrossFit (2.11×) over the country average.

04

Where do Weight training fans live in United States?

Weight training fans in United States are most concentrated in California (reach ~7M), Texas (reach ~3.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Weight training fans also like?

Beyond Weight training itself, the audience over-indexes on High-intensity interval training (2.8×), CrossFit (2.11×), Natural foods (2.55×), and Running (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Weight training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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