MyFitnessPal Audience in United States

MyFitnessPal logo

MyFitnessPal has an estimated audience of 10,405,620 people in United States. 60.4% are female, 39.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Lace wig, Men's Fitness, Handmade, Health & wellness, Craig (CROWIE) Alexander.

The average MyFitnessPal fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lace wig, Men's Fitness, Handmade, with strongest over-indexing on Lace wig (4.65× the country average). Demographically, the MyFitnessPal audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

Demographics of MyFitnessPal fans

Demographic split for MyFitnessPal audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.6
Estimated audience size10,405,620

Audience persona

The typical MyFitnessPal fan in United States is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Lace wig.

Top regions in United States

Top regions ranked by reach for MyFitnessPal in United States
RegionReachAffinity
California1,000,1390.87×
Texas750,6600.84×
Florida574,4680.82×
New York560,3900.96×
Illinois360,5511.04×
Pennsylvania331,0280.94×
Ohio323,7661.01×
North Carolina314,8561.01×
Virginia276,2441.09×
Michigan273,4721.01×
Georgia265,3250.83×
Massachusetts240,5421.17×
Washington239,3251.15×
New Jersey226,7290.86×
Arizona202,9460.96×
Colorado194,2711.18×
Wisconsin193,5501.24×
Missouri191,7871.14×
Tennessee191,6570.92×
Indiana184,9930.97×
Minnesota178,2701.2×
Maryland177,6470.99×
Oregon142,1201.19×
South Carolina134,6630.86×
Utah127,0751.36×
Kentucky123,3320.95×
Alabama122,4750.84×
Connecticut107,3001.03×
Oklahoma104,4310.9×
Iowa97,4561.14×
Louisiana89,7740.67×
Kansas86,7681.06×
Nevada70,5670.7×
Arkansas67,2030.78×
Nebraska61,9161.19×
Idaho59,3801.14×
New Hampshire56,6891.38×
New Mexico54,7961.05×
Mississippi51,0190.6×
Maine45,1681.21×
West Virginia42,6480.88×
Washington, District of Columbia33,4891.07×
Hawaii31,3580.7×
Rhode Island30,2470.91×
Montana29,3501.02×
South Dakota29,1591.21×
Delaware22,7200.79×
North Dakota22,3441.05×
Vermont22,2611.22×
Alaska19,3650.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MyFitnessPal audience
BrandAffinityCategory
Lace wig4.65×Beauty & Wellness
Men's Fitness3.41×Sports
Handmade4.92×Home & Garden
Health & wellness2.11×Health
Craig (CROWIE) Alexander18.46×Sports
Muscle & Fitness3.37×Sports
Bad Bunny3.27×Music & Radio
Bachata (dance)4.87×Music & Radio
Self care2.37×Health
High-intensity interval training4.31×Sports
Bride and Groom4.74×Home & Garden
Fashion Nova2.64×Shopping
Old Navy1.93×Fashion & Accessoires
Novel2.61×Literature
Western wear2.7×Fashion & Accessoires
Wedding videography4.66×Kids & Family
Strength training2.12×Sports
Planet Fitness1.87×Sports
Wedding Planners4.82×Kids & Family
Gluteus maximus muscle8.5×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MyFitnessPal audience
TraitClusterScore
Design AffinityPREMIUM1.93
Healthy LifestyleBALANCE1.82
Sports ActivityPOWER1.6
MindfulnessBALANCE1.57
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for MyFitnessPal
CountryShare
United States33.7%
United Kingdom10.4%
Germany5.0%

See MyFitnessPal audiences in other countries

More Fitness audiences in United States

Frequently asked questions

How many fans does MyFitnessPal have in United States?

MyFitnessPal has an estimated audience of 10,405,620 people in United States, concentrated in California and Texas.

What is the gender split and age of MyFitnessPal fans?

60.4% of MyFitnessPal fans are female, 39.6% are male, with an average age of 39.6 years.

Which brands do MyFitnessPal fans like most?

MyFitnessPal fans show strongest brand affinity for Lace wig (4.65×), Men's Fitness (3.41×), and Handmade (4.92×) over the country average.

Where do MyFitnessPal fans live in United States?

MyFitnessPal fans in United States are most concentrated in California (reach 1,000,139), Texas (reach 750,660), and Florida (reach 574,468). These three regions account for the largest share of the active audience.

What other brands do MyFitnessPal fans also like?

Beyond MyFitnessPal itself, the audience over-indexes on Men's Fitness (3.41×), Handmade (4.92×), Health & wellness (2.11×), and Craig (CROWIE) Alexander (18.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MyFitnessPal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.