Rascasse Audience Intelligence

MyFitnessPal Audience in United States

A data profile of the people who buy, follow and care about MyFitnessPal in United States — modelled from more than twelve digital signal sources. MyFitnessPal has an estimated audience of 10,395,572 people in United States.

#2among Fitness in United States#89among Website / Newspaper / Magazine in United States#272in Sports

The average MyFitnessPal fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lace wig, Men's Fitness, Handmade, with strongest over-indexing on Lace wig (4.65× the country average).

Demographically, the MyFitnessPal audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MyFitnessPal fan in United States is more female, around 39.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lace wig.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MyFitnessPal profile in United States.

Audience size
10.4M
in United States
Gender
60.4%♀
39.6% male
Age
39.6
average years
Country rank
#3441
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MyFitnessPal

60.4% are female, 39.6% are male, average age 39.6.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for MyFitnessPal audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.6
Estimated audience size10,395,572
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the MyFitnessPal audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

32.2%

of the worldwide MyFitnessPal audience comes from United States.

Worldwide audience distribution share by country for MyFitnessPal
CountryShare
United States32.2%
United Kingdom9.9%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MyFitnessPal audience in United States is strongest.

Fig. 05

Top regions by affinity

MyFitnessPal fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~60K1.37×
02South Dakota~30K1.33×
03Utah~100K1.30×
04Maine~50K1.30×
05Nebraska~70K1.28×
06Wisconsin~200K1.24×
07Iowa~100K1.17×
08Colorado~200K1.16×
09Vermont~20K1.15×
10North Dakota~20K1.14×
11Minnesota~200K1.13×
12Oregon~100K1.12×
13Kansas~90K1.12×
14Washington~200K1.11×
15Missouri~200K1.11×
16Massachusetts~200K1.10×
17Idaho~60K1.08×
18Montana~30K1.07×
19Virginia~300K1.03×
20New Mexico~50K1.03×
21North Carolina~300K1.01×
22Michigan~300K1.00×
23Connecticut~100K1.00×
24Washington, District of Columbia~30K1.00×
25Maryland~200K0.99×
26Kentucky~100K0.99×
27Ohio~300K0.98×
28Illinois~300K0.97×
29Indiana~200K0.96×
30Rhode Island~30K0.95×
31Arizona~200K0.94×
32West Virginia~50K0.94×
33Pennsylvania~300K0.93×
34New York~500K0.91×
35Tennessee~200K0.91×
36Alaska~20K0.89×
37Alabama~100K0.88×
38Oklahoma~100K0.88×
39South Carolina~100K0.86×
40California~1M0.84×
41Georgia~300K0.84×
42New Jersey~200K0.84×
43Arkansas~70K0.84×
44Delaware~20K0.82×
45Texas~700K0.80×
46Florida~600K0.80×
47Nevada~70K0.73×
48Hawaii~30K0.71×
49Louisiana~90K0.67×
50Mississippi~60K0.66×
Fig. 06

Affinity by region

Affinity by region — MyFitnessPal, United States
0.66×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MyFitnessPal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MyFitnessPal audience
#·InterestCategoryAffinity×
01Craig (CROWIE) AlexanderSports18.46×
02HandmadeHome & Garden4.92×
03Bachata (dance)Music & Radio4.87×
04Wedding PlannersKids & Family4.82×
05Bride and GroomHome & Garden4.74×
06Wedding videographyKids & Family4.66×
07Lace wigBeauty & Wellness4.65×
08High-intensity interval trainingSports4.31×
09Men's FitnessSports3.41×
10Muscle & FitnessSports3.37×
11Bad BunnyMusic & Radio3.27×
12Western wearFashion & Accessoires2.70×
13Fashion NovaShopping2.64×
14NovelLiterature2.61×
15Self careHealth2.37×
16Strength trainingSports2.12×
17Health & wellnessHealth2.11×
18Old NavyFashion & Accessoires1.93×
19Trader Joe'sShopping1.91×
20Planet FitnessSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MyFitnessPal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MyFitnessPal audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.68×
Design AffinityPREMIUM1.74×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MyFitnessPal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MyFitnessPal have in United States?

MyFitnessPal has an estimated audience of 10,395,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MyFitnessPal fans?

60.4% of MyFitnessPal fans are female, 39.6% are male, with an average age of 39.6 years.

03

Which brands do MyFitnessPal fans like most?

MyFitnessPal fans show strongest brand affinity for Lace wig (4.65×), Men's Fitness (3.41×), and Handmade (4.92×) over the country average.

04

Where do MyFitnessPal fans live in United States?

MyFitnessPal fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do MyFitnessPal fans also like?

Beyond MyFitnessPal itself, the audience over-indexes on Men's Fitness (3.41×), Handmade (4.92×), Health & wellness (2.11×), and Muscle & Fitness (3.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in United States

See MyFitnessPal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MyFitnessPal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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