Rascasse Audience Intelligence

strava Audience in United States

A data profile of the people who buy, follow and care about strava in United States — modelled from more than twelve digital signal sources. strava has an estimated audience of 1,891,098 people in United States.

#5among Fitness in United States#466among Website / Newspaper / Magazine in United States#1335in Sports

The average strava fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hoka, Mental Health Awareness Month, Interval training, with strongest over-indexing on Hoka (22.61× the country average).

Demographically, the strava audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical strava fan in United States is more male, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Hoka.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the strava profile in United States.

Audience size
1.9M
in United States
Gender
41.5%♀
58.5% male
Age
35.7
average years
Country rank
#14893
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of strava

41.5% are female, 58.5% are male, average age 35.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for strava audience in United States
MetricValue
Female41.5%
Male58.5%
Average age35.7
Estimated audience size1,891,098
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the strava audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

11.2%

of the worldwide strava audience comes from United States.

Worldwide audience distribution share by country for strava
CountryShare
United States11.2%
France8.1%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the strava audience in United States is strongest.

Fig. 05

Top regions by affinity

strava fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K2.48×
02Colorado~50K1.91×
03Montana~10K1.89×
04Utah~30K1.63×
05New Hampshire~10K1.55×
06California~300K1.43×
07Washington~50K1.43×
08Oregon~30K1.43×
09Massachusetts~50K1.39×
10Maine~9K1.37×
11Washington, District of Columbia~7K1.27×
12Alaska~5K1.24×
13Idaho~10K1.19×
14Wyoming~3K1.11×
15Connecticut~20K1.08×
16New York~100K1.05×
17Hawaii~8K1.02×
18Virginia~40K0.99×
19Minnesota~20K0.95×
20Rhode Island~5K0.94×
21Wisconsin~30K0.92×
22North Carolina~50K0.91×
23Illinois~50K0.90×
24Arizona~30K0.90×
25Maryland~30K0.90×
26Pennsylvania~50K0.88×
27Nevada~20K0.88×
28South Dakota~4K0.87×
29Michigan~40K0.86×
30New Jersey~40K0.85×
31New Mexico~8K0.84×
32Iowa~10K0.81×
33Kansas~10K0.78×
34Texas~100K0.77×
35Indiana~30K0.77×
36Arkansas~10K0.77×
37Nebraska~7K0.77×
38South Carolina~20K0.75×
39Tennessee~30K0.74×
40Missouri~20K0.74×
41Delaware~4K0.73×
42Georgia~40K0.72×
43Ohio~40K0.70×
44Alabama~20K0.66×
45West Virginia~5K0.65×
46Florida~80K0.63×
47Kentucky~10K0.63×
48Oklahoma~10K0.63×
49Louisiana~10K0.55×
50Mississippi~8K0.52×
Fig. 06

Affinity by region

Affinity by region — strava, United States
0.52×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the strava audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for strava audience
#·InterestCategoryAffinity×
01BiathlonSports27.23×
02MapMyRunSports26.75×
03ParkrunSports25.91×
04HokaSports22.61×
05Mental Health Awareness MonthHealth21.00×
06Holistic healthHealth18.67×
07Anaerobic exerciseSports16.92×
08High intensity trainingSports15.83×
09Interval trainingSports13.81×
10Giro d'ItaliaSports13.62×
11Cyclo-crossSports13.31×
12Pull-up (exercise)Sports10.87×
13Obstacle racingCars & Mobility10.67×
14SRAM CorporationCars & Mobility9.89×
15Endurance trainingSports9.66×
16Cycling teamSports9.58×
17Road bicycleSports8.12×
18Brooks SportsFashion & Accessoires6.71×
19Middle-distance runningSports5.92×
20Bicycle touringSports5.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the strava audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by strava audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.44×
Risk AppetiteTHRILL1.30×
Luxury OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by strava audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
TraditionCONSERVATISM0.77×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does strava have in United States?

strava has an estimated audience of 1,891,098 people in United States, concentrated in California and Texas.

02

What is the gender split and age of strava fans?

41.5% of strava fans are female, 58.5% are male, with an average age of 35.7 years.

03

Which brands do strava fans like most?

strava fans show strongest brand affinity for Hoka (22.61×), Mental Health Awareness Month (21×), and Interval training (13.81×) over the country average.

04

Where do strava fans live in United States?

strava fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do strava fans also like?

Beyond strava itself, the audience over-indexes on Mental Health Awareness Month (21×), Interval training (13.81×), Obstacle racing (10.67×), and Holistic health (18.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in United States

See strava audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for strava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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