strava Audience in United States

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strava has an estimated audience of 1,817,409 people in United States. 41.5% are female, 58.5% are male, average age 35.7. Top regions: California, New York, Texas. Top brand affinities: Hoka, Mental Health Awareness Month, Interval training, Obstacle racing, Holistic health.

The average strava fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hoka, Mental Health Awareness Month, Interval training, with strongest over-indexing on Hoka (22.61× the country average). Demographically, the strava audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

Demographics of strava fans

Demographic split for strava audience in United States
MetricValue
Female41.5%
Male58.5%
Average age35.7
Estimated audience size1,817,409

Audience persona

The typical strava fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hoka.

Top regions in United States

Top regions ranked by reach for strava in United States
RegionReachAffinity
California281,7281.41×
New York114,7241.13×
Texas105,9670.68×
Florida69,9580.57×
Colorado61,9122.16×
Washington58,2301.6×
Pennsylvania55,8890.91×
Illinois54,7460.9×
Massachusetts53,6241.5×
North Carolina49,0980.9×
Virginia43,8570.99×
Michigan43,0850.91×
Georgia40,6620.73×
New Jersey39,0920.85×
Ohio37,5050.67×
Oregon31,1881.5×
Arizona31,0100.84×
Utah29,6951.82×
Maryland28,4930.91×
Tennessee26,7620.73×
Minnesota26,2501.01×
Wisconsin24,5230.9×
Indiana23,3250.7×
Missouri21,9280.75×
Connecticut19,9661.1×
South Carolina17,6260.64×
Kentucky14,0800.62×
Idaho13,8511.52×
Alabama13,3500.53×
Nevada12,8730.73×
New Hampshire12,3441.72×
Iowa11,3360.76×
Arkansas10,8670.73×
Oklahoma10,5500.52×
Louisiana9,5610.41×
Washington, District of Columbia9,4201.72×
Montana9,3801.86×
Kansas9,2250.64×
Hawaii8,9901.15×
Maine8,3831.29×
Vermont7,9752.5×
New Mexico7,2660.8×
Nebraska6,1480.67×
Mississippi5,8920.39×
Rhode Island5,5260.96×
West Virginia5,2800.62×
Alaska4,9191.27×
Delaware3,0510.61×
South Dakota2,9460.7×
Wyoming2,6330.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for strava audience
BrandAffinityCategory
Hoka22.61×Sports
Mental Health Awareness Month21×Health
Interval training13.81×Sports
Obstacle racing10.67×Cars & Mobility
Holistic health18.67×Health
Anaerobic exercise16.92×Sports
Giro d'Italia13.62×Sports
High intensity training15.83×Sports
Parkrun25.91×Sports
Pull-up (exercise)10.87×Sports
Cycling team9.58×Sports
Bicycle touring5.88×Sports
MapMyRun26.75×Sports
Biathlon27.23×Sports
SRAM Corporation9.89×Cars & Mobility
Road bicycle8.12×Sports
Middle-distance running5.92×Sports
Endurance training9.66×Sports
Cyclo-cross13.31×Sports
Track cycling10.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by strava audience
TraitClusterScore
Luxury OrientationPREMIUM1.47
Sports ActivityPOWER1.45
SustainabilityBALANCE1.41
Design AffinityPREMIUM1.36
Risk AppetiteTHRILL1.29
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for strava
CountryShare
United States11.0%
France8.1%
United Kingdom6.5%

See strava audiences in other countries

More Fitness audiences in United States

Frequently asked questions

How many fans does strava have in United States?

strava has an estimated audience of 1,817,409 people in United States, concentrated in California and New York.

What is the gender split and age of strava fans?

41.5% of strava fans are female, 58.5% are male, with an average age of 35.7 years.

Which brands do strava fans like most?

strava fans show strongest brand affinity for Hoka (22.61×), Mental Health Awareness Month (21×), and Interval training (13.81×) over the country average.

Where do strava fans live in United States?

strava fans in United States are most concentrated in California (reach 281,728), New York (reach 114,724), and Texas (reach 105,967). These three regions account for the largest share of the active audience.

What other brands do strava fans also like?

Beyond strava itself, the audience over-indexes on Mental Health Awareness Month (21×), Interval training (13.81×), Obstacle racing (10.67×), and Holistic health (18.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for strava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.