Rascasse Audience Intelligence

High intensity training Audience in United States

A data profile of the people who buy, follow and care about High intensity training in United States — modelled from more than twelve digital signal sources. High intensity training has an estimated audience of 1,468,698 people in United States.

#194among Sport in United States#7370among Topic in United States#1639in Sports

The average High intensity training fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, LA Fitness, Interval training, with strongest over-indexing on Planet Fitness (2.49× the country average).

Demographically, the High intensity training audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High intensity training fan in United States is balanced, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High intensity training profile in United States.

Audience size
1.5M
in United States
Gender
49.2%♀
50.8% male
Age
35.8
average years
Country rank
#18056
Topic in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High intensity training fans

49.2% are female, 50.8% are male, average age 35.8.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for High intensity training audience in United States
MetricValue
Female49.2%
Male50.8%
Average age35.8
Estimated audience size1,468,698
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the High intensity training audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

36.5%

of the worldwide High intensity training audience comes from United States.

Worldwide audience distribution share by country for High intensity training
CountryShare
United States36.5%
United Kingdom10.9%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High intensity training audience in United States is strongest.

Fig. 05

Top regions by affinity

High intensity training fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.35×
02North Dakota~4K1.30×
03Vermont~3K1.28×
04South Dakota~4K1.23×
05Montana~5K1.18×
06Delaware~5K1.11×
07Rhode Island~5K1.08×
08West Virginia~7K1.07×
09Maine~6K1.07×
10Hawaii~7K1.06×
11Kansas~10K1.05×
12New Hampshire~6K1.05×
13Idaho~8K1.03×
14Washington, District of Columbia~4K1.01×
15Mississippi~10K0.99×
16Arkansas~10K0.99×
17Nebraska~7K0.99×
18New Mexico~7K0.99×
19Connecticut~10K0.95×
20Alabama~20K0.93×
21Oklahoma~20K0.93×
22Iowa~10K0.93×
23Louisiana~20K0.91×
24Kentucky~20K0.91×
25Oregon~20K0.91×
26Nevada~10K0.91×
27Utah~10K0.91×
28Washington~30K0.90×
29Colorado~20K0.88×
30South Carolina~20K0.88×
31New Jersey~30K0.87×
32Missouri~20K0.87×
33Wisconsin~20K0.87×
34Arizona~30K0.86×
35Tennessee~30K0.86×
36Massachusetts~20K0.86×
37Indiana~20K0.86×
38Maryland~20K0.86×
39Minnesota~20K0.86×
40Michigan~30K0.83×
41Virginia~30K0.83×
42North Carolina~40K0.81×
43Pennsylvania~40K0.80×
44Illinois~40K0.80×
45Georgia~40K0.80×
46Ohio~40K0.80×
47California~100K0.79×
48Florida~80K0.79×
49New York~60K0.76×
50Texas~90K0.75×
Fig. 06

Affinity by region

Affinity by region — High intensity training, United States
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High intensity training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High intensity training audience
#·InterestCategoryAffinity×
01fitness worldSports38.15×
02SpinningSports30.68×
03Functional FitnessSports26.72×
04Conor MaynardMusic & Radio23.42×
05Doom (film)Movies & TV15.83×
06Cain VelasquezSports11.82×
07ClassPassSports11.68×
08Rogue FitnessSports9.02×
09Interval trainingSports8.74×
10Firestone Complete Auto CareCars & Mobility4.87×
11Functional trainingSports4.06×
12LA FitnessSports3.59×
13High-intensity interval trainingSports3.23×
14Muscle & FitnessSports3.07×
1524 Hour FitnessSports2.52×
16Planet FitnessSports2.49×
17Men's FitnessSports1.94×
18Personal trainerSports1.91×
19Strength trainingSports1.89×
20Weight trainingSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High intensity training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High intensity training audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.63×
MindfulnessBALANCE1.15×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High intensity training audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
TravellingTHRILL0.95×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High intensity training have in United States?

High intensity training has an estimated audience of 1,468,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of High intensity training fans?

49.2% of High intensity training fans are female, 50.8% are male, with an average age of 35.8 years.

03

Which brands do High intensity training fans like most?

High intensity training fans show strongest brand affinity for Planet Fitness (2.49×), LA Fitness (3.59×), and Interval training (8.74×) over the country average.

04

Where do High intensity training fans live in United States?

High intensity training fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do High intensity training fans also like?

Beyond High intensity training itself, the audience over-indexes on LA Fitness (3.59×), Interval training (8.74×), Spinning (30.68×), and Cain Velasquez (11.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for High intensity training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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