A data profile of the people who buy, follow and care about Spinning in United States — modelled from more than twelve digital signal sources. Spinning has an estimated audience of 346,514 people in United States.
The average Spinning fan in United States is 35.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Catfish, Ski resort, Spinnerbait, with strongest over-indexing on Catfish (28.69× the country average).
Demographically, the Spinning audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Spinning fan in United States is more male, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Catfish.
The key figures that characterise the Spinning profile in United States.
44.4% are female, 55.6% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 35.1 |
| Estimated audience size | 346,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Spinning audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 7.7% |
| Poland | 7.2% |
Where the Spinning audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 2.14× | |
| 02 | Kansas | ~5K | 1.73× | |
| 03 | Pennsylvania | ~20K | 1.64× | |
| 04 | New York | ~30K | 1.37× | |
| 05 | Nebraska | ~2K | 1.36× | |
| 06 | Massachusetts | ~9K | 1.26× | |
| 07 | New Mexico | ~2K | 1.26× | |
| 08 | Missouri | ~7K | 1.22× | |
| 09 | Oregon | ~5K | 1.22× | |
| 10 | California | ~40K | 1.15× | |
| 11 | Washington | ~8K | 1.14× | |
| 12 | Rhode Island | ~1K | 1.12× | |
| 13 | Maryland | ~7K | 1.11× | |
| 14 | Illinois | ~10K | 1.10× | |
| 15 | Florida | ~30K | 1.09× | |
| 16 | Arizona | ~8K | 1.08× | |
| 17 | Oklahoma | ~4K | 1.07× | |
| 18 | Arkansas | ~3K | 1.05× | |
| 19 | Alabama | ~5K | 1.04× | |
| 20 | Texas | ~30K | 1.01× | |
| 21 | Hawaii | ~2K | 1.01× | |
| 22 | Mississippi | ~3K | 1.00× | |
| 23 | Alaska | <1K | 0.98× | |
| 24 | Ohio | ~10K | 0.97× | |
| 25 | Virginia | ~8K | 0.95× | |
| 26 | North Dakota | <1K | 0.94× | |
| 27 | New Jersey | ~8K | 0.93× | |
| 28 | Louisiana | ~4K | 0.91× | |
| 29 | South Carolina | ~5K | 0.90× | |
| 30 | Kentucky | ~4K | 0.90× | |
| 31 | Georgia | ~10K | 0.89× | |
| 32 | North Carolina | ~9K | 0.88× | |
| 33 | Minnesota | ~4K | 0.88× | |
| 34 | Utah | ~3K | 0.88× | |
| 35 | Iowa | ~3K | 0.88× | |
| 36 | Indiana | ~5K | 0.87× | |
| 37 | Wisconsin | ~5K | 0.87× | |
| 38 | Connecticut | ~3K | 0.87× | |
| 39 | West Virginia | ~1K | 0.85× | |
| 40 | Michigan | ~8K | 0.83× | |
| 41 | Colorado | ~4K | 0.82× | |
| 42 | South Dakota | <1K | 0.82× | |
| 43 | Nevada | ~3K | 0.80× | |
| 44 | Tennessee | ~5K | 0.77× | |
| 45 | Maine | <1K | 0.77× | |
| 46 | Vermont | <1K | 0.77× | |
| 47 | New Hampshire | ~1K | 0.73× | |
| 48 | Delaware | <1K | 0.73× | |
| 49 | Idaho | ~1K | 0.72× | |
| 50 | Montana | <1K | 0.69× |
The strongest cross-interests of the Spinning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spinnerbait | Sports | 42.22× | ||
| 02 | High intensity training | Sports | 30.68× | ||
| 03 | Catfish | Movies & TV | 28.69× | ||
| 04 | Big Fish | Movies & TV | 14.94× | ||
| 05 | Ski resort | Travel & Leisure | 13.46× | ||
| 06 | Catch Me If You Can | Movies & TV | 13.30× | ||
| 07 | Tuna | Food & Beverages | 12.11× | ||
| 08 | Good Will Hunting | Movies & TV | 11.53× | ||
| 09 | Acne Studios | Fashion & Accessoires | 10.69× | ||
| 10 | Max Verstappen | Sports | 8.97× | ||
| 11 | BB cream | Beauty & Wellness | 8.17× | ||
| 12 | High-intensity interval training | Sports | 7.87× | ||
| 13 | Air Jordan | Fashion & Accessoires | 6.08× | ||
| 14 | High-net-worth individual | Business & Career | 5.86× | ||
| 15 | Livemusic | Music & Radio | 5.74× | ||
| 16 | Property finder | Home & Garden | 5.14× | ||
| 17 | Fly fishing | Sports | 4.14× | ||
| 18 | Drop shipping | Shopping | 3.87× | ||
| 19 | Planet Fitness | Sports | 3.13× | ||
| 20 | Superman | Movies & TV | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.03× | |
| Patriotism | CONSERVATISM | 2.01× | |
| Indulgence | JOY | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| DIY Mentality | THRILL | 0.74× | |
| Extroversion | THRILL | 0.78× |
Spinning has an estimated audience of 346,514 people in United States, concentrated in California and Texas.
44.4% of Spinning fans are female, 55.6% are male, with an average age of 35.1 years.
Spinning fans show strongest brand affinity for Catfish (28.69×), Ski resort (13.46×), and Spinnerbait (42.22×) over the country average.
Spinning fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Spinning itself, the audience over-indexes on Ski resort (13.46×), Spinnerbait (42.22×), High intensity training (30.68×), and Livemusic (5.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Spinning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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