Spinning Audience in United States

Spinning has an estimated audience of 346,514 people in United States. 44.4% are female, 55.6% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, Product design, UK garage, Iowa Lottery, 3D printing.
The average Spinning fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, Product design, UK garage, with strongest over-indexing on Pro-Ject (11.02× the country average). Demographically, the Spinning audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Spinning fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 35.1 |
| Estimated audience size | 346,514 |
Audience persona
The typical Spinning fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,495 | 1.25× |
| Texas | 30,511 | 1.02× |
| New York | 29,950 | 1.55× |
| Florida | 27,198 | 1.16× |
| Pennsylvania | 20,010 | 1.71× |
| Illinois | 13,977 | 1.21× |
| Ohio | 10,611 | 0.99× |
| Georgia | 9,525 | 0.89× |
| Massachusetts | 9,438 | 1.38× |
| North Carolina | 9,156 | 0.88× |
| Washington | 8,687 | 1.25× |
| Virginia | 8,658 | 1.03× |
| New Jersey | 8,644 | 0.98× |
| Arizona | 7,795 | 1.1× |
| Michigan | 7,437 | 0.82× |
| Maryland | 7,062 | 1.19× |
| Missouri | 6,813 | 1.22× |
| Tennessee | 5,198 | 0.75× |
| Indiana | 5,072 | 0.8× |
| Oregon | 5,028 | 1.27× |
| Kansas | 4,797 | 1.76× |
| Alabama | 4,731 | 0.98× |
| South Carolina | 4,546 | 0.87× |
| Colorado | 4,527 | 0.83× |
| Wisconsin | 4,472 | 0.86× |
| Minnesota | 4,234 | 0.85× |
| Louisiana | 3,926 | 0.88× |
| Oklahoma | 3,740 | 0.97× |
| Kentucky | 3,736 | 0.86× |
| Connecticut | 3,164 | 0.91× |
| Arkansas | 2,795 | 0.98× |
| Nevada | 2,735 | 0.82× |
| Utah | 2,716 | 0.88× |
| Mississippi | 2,519 | 0.88× |
| Washington, District of Columbia | 2,476 | 2.38× |
| Nebraska | 2,314 | 1.33× |
| Iowa | 2,269 | 0.79× |
| New Mexico | 2,145 | 1.23× |
| Rhode Island | 1,261 | 1.14× |
| West Virginia | 1,234 | 0.76× |
| Hawaii | 1,223 | 0.82× |
| Idaho | 1,134 | 0.65× |
| New Hampshire | 932 | 0.68× |
| Maine | 876 | 0.71× |
| Alaska | 672 | 0.91× |
| Montana | 595 | 0.62× |
| Delaware | 591 | 0.62× |
| North Dakota | 528 | 0.74× |
| South Dakota | 479 | 0.6× |
| Vermont | 432 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 11.02× | Music & Radio |
| Product design | 3.44× | Business & Career |
| UK garage | 9.27× | Music & Radio |
| Iowa Lottery | 16.87× | Games |
| 3D printing | 3.13× | Technology & Electronics |
| Stamp collecting | 5.76× | Home & Garden |
| Academy Award for Best Production Design | 20× | Movies & TV |
| Collectable | 1.83× | Kids & Family |
| Nebraska Cornhuskers football | 3.22× | Sports |
| Electrolyte | 4.17× | Health |
| Urban Outfitters | 1.64× | Shopping |
| Kendra Scott | 2.44× | Fashion & Accessoires |
| Academy Award for Best Original Score | 14.45× | Movies & TV |
| Natural rubber | 1.5× | Cars & Mobility |
| Grinch | 2.8× | Movies & TV |
| Julius Caesar (play) | 4.44× | |
| JDSU | 2.08× | Business & Career |
| Endless Space | 15.7× | Games |
| Isometric exercise | 5.68× | Sports |
| Bank account | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.42 |
| Design Affinity | PREMIUM | 2.79 |
| Risk Appetite | THRILL | 2.57 |
| LGBTQ+ Identity | OPEN | 2.16 |
| Sports Activity | POWER | 2.08 |
| Family Orientation | CONSERVATISM | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 7.9% |
| Poland | 7.2% |
See Spinning audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Spinning have in United States?
Spinning has an estimated audience of 346,514 people in United States, concentrated in California and Texas.
What is the gender split and age of Spinning fans?
44.4% of Spinning fans are female, 55.6% are male, with an average age of 35.1 years.
Which brands do Spinning fans like most?
Spinning fans show strongest brand affinity for Pro-Ject (11.02×), Product design (3.44×), and UK garage (9.27×) over the country average.
Where do Spinning fans live in United States?
Spinning fans in United States are most concentrated in California (reach 47,495), Texas (reach 30,511), and New York (reach 29,950). These three regions account for the largest share of the active audience.
What other brands do Spinning fans also like?
Beyond Spinning itself, the audience over-indexes on Product design (3.44×), UK garage (9.27×), Iowa Lottery (16.87×), and 3D printing (3.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Spinning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.