Rascasse Audience Intelligence

Ski resort Audience in United States

A data profile of the people who buy, follow and care about Ski resort in United States — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 19,248,878 people in United States.

#16among Travel type in United States#54among Touchpoint in United States#151in Travel & Leisure

The average Ski resort fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Maps, Alpine skiing, Ski mountaineering, with strongest over-indexing on Google Maps (4.4× the country average).

Demographically, the Ski resort audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Travelling, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ski resort fan in United States is more male, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski resort profile in United States.

Audience size
19.2M
in United States
Gender
41.3%♀
58.7% male
Age
38.1
average years
Country rank
#1723
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski resort fans

41.3% are female, 58.7% are male, average age 38.1.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Ski resort audience in United States
MetricValue
Female41.3%
Male58.7%
Average age38.1
Estimated audience size19,248,878
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ski resort audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Ski resort audience comes from United States.

Worldwide audience distribution share by country for Ski resort
CountryShare
United States23.0%
Japan11.1%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Ski resort fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K3.22×
02Wyoming~70K2.49×
03Montana~100K2.45×
04Colorado~600K2.11×
05Idaho~200K1.95×
06New Hampshire~100K1.94×
07Utah~300K1.91×
08Washington~600K1.51×
09Massachusetts~500K1.34×
10Maine~90K1.32×
11Alaska~50K1.28×
12Illinois~800K1.24×
13Connecticut~200K1.19×
14Virginia~500K1.13×
15Washington, District of Columbia~60K1.12×
16New York~1M1.11×
17Michigan~600K1.10×
18Maryland~400K1.10×
19Oregon~200K1.03×
20Pennsylvania~600K0.98×
21Rhode Island~60K0.97×
22Minnesota~300K0.94×
23New Jersey~500K0.92×
24North Dakota~40K0.90×
25Wisconsin~300K0.89×
26New Mexico~80K0.85×
27Nevada~100K0.78×
28Ohio~500K0.77×
29North Carolina~400K0.77×
30West Virginia~70K0.77×
31California~1.5M0.75×
32Hawaii~60K0.75×
33Indiana~300K0.71×
34Delaware~40K0.67×
35Arizona~200K0.60×
36South Carolina~200K0.58×
37Iowa~90K0.57×
38Kansas~90K0.57×
39Tennessee~200K0.56×
40Georgia~300K0.55×
41Florida~700K0.54×
42Texas~800K0.51×
43Missouri~100K0.48×
44Nebraska~50K0.48×
45Kentucky~100K0.46×
46Alabama~100K0.43×
47Oklahoma~90K0.43×
48Arkansas~70K0.41×
49Louisiana~80K0.34×
50Mississippi~50K0.33×
Fig. 06

Affinity by region

Affinity by region — Ski resort, United States
0.33×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski resort audience
#·InterestCategoryAffinity×
01byu basketballSports14.23×
02True Food KitchenFood & Beverages12.45×
03Ski touringSports10.26×
04Einstein Bros. BagelsFood & Beverages9.93×
05Ski mountaineeringSports9.00×
06Lonely PlanetTravel & Leisure8.35×
07Freestyle skiingSports8.18×
08Backcountry skiingSports7.05×
09Alpine skiingSports6.24×
10Caitlin ClarkSports5.08×
11SnowboardSports4.61×
12Google MapsInternet & Social Media4.40×
13Winter sportSports4.22×
14SkiSports4.21×
15Travel AdventuresTravel & Leisure3.73×
16Sports equipmentSports3.10×
17Macy'sShopping2.64×
18Texas RoadhouseFood & Beverages2.17×
19Whole Foods MarketShopping2.05×
20Online shoppingShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski resort audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.54×
Sports ActivityPOWER1.99×
Risk AppetiteTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski resort audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
SpiritualityBALANCE0.92×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ski resort have in United States?

Ski resort has an estimated audience of 19,248,878 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ski resort fans?

41.3% of Ski resort fans are female, 58.7% are male, with an average age of 38.1 years.

03

Which brands do Ski resort fans like most?

Ski resort fans show strongest brand affinity for Google Maps (4.4×), Alpine skiing (6.24×), and Ski mountaineering (9×) over the country average.

04

Where do Ski resort fans live in United States?

Ski resort fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Ski resort fans also like?

Beyond Ski resort itself, the audience over-indexes on Alpine skiing (6.24×), Ski mountaineering (9×), Backcountry skiing (7.05×), and byu basketball (14.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Ski resort audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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