Ski resort Audience in United States

Ski resort logo

Ski resort has an estimated audience of 19,248,878 people in United States. 41.3% are female, 58.7% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Alpine skiing, Ski mountaineering, Backcountry skiing, byu basketball.

The average Ski resort fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Alpine skiing, Ski mountaineering, with strongest over-indexing on Google Maps (4.4× the country average). Demographically, the Ski resort audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Ski resort fans

Demographic split for Ski resort audience in United States
MetricValue
Female41.3%
Male58.7%
Average age38.1
Estimated audience size19,248,878

Audience persona

The typical Ski resort fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Ski resort in United States
RegionReachAffinity
California1,690,5790.8×
New York1,199,6851.12×
Texas886,2390.54×
Florida720,7520.55×
Colorado685,1132.26×
Pennsylvania641,5970.99×
Washington634,3931.64×
Virginia599,0071.28×
Illinois593,6720.93×
Michigan575,1931.14×
Massachusetts532,6571.4×
New Jersey480,2010.98×
North Carolina476,9190.82×
Ohio454,0990.77×
Maryland400,7331.21×
Utah362,1362.1×
Georgia345,5890.58×
Minnesota270,5110.98×
Wisconsin264,5900.91×
Arizona258,3820.66×
Indiana250,4940.71×
Oregon245,1811.11×
Connecticut223,2101.16×
Tennessee220,3320.57×
Idaho190,7241.98×
South Carolina170,6840.59×
Nevada155,1190.83×
New Hampshire144,7531.91×
Missouri143,6980.46×
Montana126,8582.38×
Alabama115,0110.43×
Kentucky113,8920.47×
Vermont108,7293.22×
Oklahoma93,2660.44×
Maine92,7631.35×
Iowa85,8880.54×
New Mexico83,5880.87×
Louisiana74,0790.3×
Kansas71,5090.47×
West Virginia69,6590.78×
Washington, District of Columbia69,3871.2×
Hawaii58,3020.7×
Rhode Island57,8130.94×
Arkansas57,4500.36×
Wyoming47,3881.66×
Alaska45,7801.11×
Nebraska44,7910.46×
Mississippi38,2850.24×
Delaware34,1590.64×
North Dakota33,4360.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ski resort audience
BrandAffinityCategory
Google Maps4.4×Internet & Social Media
Alpine skiing6.24×Sports
Ski mountaineering9×Sports
Backcountry skiing7.05×Sports
byu basketball14.23×Sports
Ski touring10.26×Sports
Einstein Bros. Bagels9.93×Food & Beverages
Macy's2.64×Shopping
Caitlin Clark5.08×Sports
Travel Adventures3.73×Travel & Leisure
Winter sport4.22×Sports
Freestyle skiing8.18×Sports
Online shopping1.59×Shopping
True Food Kitchen12.45×Food & Beverages
Snowboard4.61×Sports
Sports equipment3.1×Sports
Ski4.21×Sports
Lonely Planet8.35×Travel & Leisure
Texas Roadhouse2.17×Food & Beverages
Whole Foods Market2.05×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ski resort audience
TraitClusterScore
Sports ActivityPOWER2.65
SustainabilityBALANCE2.16
TravellingTHRILL1.77
Luxury OrientationPREMIUM1.74
Risk AppetiteTHRILL1.49
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Ski resort
CountryShare
United States23.0%
Japan11.1%
Germany6.8%

See Ski resort audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Ski resort have in United States?

Ski resort has an estimated audience of 19,248,878 people in United States, concentrated in California and New York.

What is the gender split and age of Ski resort fans?

41.3% of Ski resort fans are female, 58.7% are male, with an average age of 38.1 years.

Which brands do Ski resort fans like most?

Ski resort fans show strongest brand affinity for Google Maps (4.4×), Alpine skiing (6.24×), and Ski mountaineering (9×) over the country average.

Where do Ski resort fans live in United States?

Ski resort fans in United States are most concentrated in California (reach 1,690,579), New York (reach 1,199,685), and Texas (reach 886,239). These three regions account for the largest share of the active audience.

What other brands do Ski resort fans also like?

Beyond Ski resort itself, the audience over-indexes on Alpine skiing (6.24×), Ski mountaineering (9×), Backcountry skiing (7.05×), and byu basketball (14.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.