Alpine skiing Audience in United States

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Alpine skiing has an estimated audience of 17,654,949 people in United States. 39.0% are female, 61.0% are male, average age 35.3. Top regions: California, New York, Illinois. Top brand affinities: Winter sport, Ski resort, Backcountry skiing, Freestyle skiing, Snowboard.

The average Alpine skiing fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Winter sport, Ski resort, Backcountry skiing, with strongest over-indexing on Winter sport (9.87× the country average). Demographically, the Alpine skiing audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Alpine skiing fans

Demographic split for Alpine skiing audience in United States
MetricValue
Female39.0%
Male61.0%
Average age35.3
Estimated audience size17,654,949

Audience persona

The typical Alpine skiing fan in United States is more male, around 35.3 years old, with strong Sports Activity tendencies and a notable affinity for Winter sport.

Top regions in United States

Top regions ranked by reach for Alpine skiing in United States
RegionReachAffinity
California912,2390.47×
New York705,4610.72×
Illinois689,7291.17×
Rhode Island574,30410.22×
North Carolina519,1650.98×
Michigan457,5350.99×
Massachusetts441,0681.27×
Virginia431,1641×
Texas414,9410.27×
Colorado401,3731.44×
Minnesota363,0461.44×
Pennsylvania360,3780.61×
New Jersey359,2650.8×
Florida319,3900.27×
Washington285,8690.81×
Wisconsin269,1991.01×
Utah259,8171.64×
Ohio250,3220.46×
Tennessee240,4890.68×
South Carolina211,4810.8×
Georgia172,6730.32×
Oregon164,7810.81×
Connecticut152,6220.86×
New Hampshire144,2422.07×
Vermont143,5614.63×
Maine122,0381.93×
Maryland120,0450.4×
Arizona114,4600.32×
Indiana107,4570.33×
Idaho105,1891.19×
Missouri84,7570.3×
Nevada78,6600.46×
Montana77,1881.58×
Kentucky68,3030.31×
Iowa64,1360.44×
Alaska58,6311.55×
Oklahoma55,5220.28×
Louisiana52,9470.23×
West Virginia49,1610.6×
New Mexico45,2320.51×
Mississippi45,0250.31×
Kansas40,9780.29×
Alabama40,8710.17×
Washington, District of Columbia40,7130.77×
Arkansas32,2580.22×
Wyoming30,0691.15×
Nebraska26,1210.3×
Hawaii24,3280.32×
North Dakota20,0490.55×
South Dakota19,5620.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpine skiing audience
BrandAffinityCategory
Winter sport9.87×Sports
Ski resort7.93×Travel & Leisure
Backcountry skiing9.32×Sports
Freestyle skiing13.76×Sports
Snowboard8.25×Sports
Nordic skiing19.57×Sports
Cross-country skiing13.22×Sports
Telemark skiing24.92×Sports
Free climbing11.52×Sports
Travel Adventures4×Travel & Leisure
Indoor climbing15.33×Sports
Eileen Gu9.09×Sports
Ski4.64×Sports
REI3.27×Fashion & Accessoires
Sledding9.58×Sports
Ski mountaineering6.31×Sports
Bobby Brown (freestyle skier)12.8×Sports
Snow3.05×Travel & Leisure
Turkey hunting3.31×Sports
Ski touring7.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpine skiing audience
TraitClusterScore
Sports ActivityPOWER6.42
SustainabilityBALANCE2.97
Design AffinityPREMIUM2.11
Luxury OrientationPREMIUM1.91
LGBTQ+ IdentityOPEN1.62
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Alpine skiing
CountryShare
United States19.7%
Japan13.4%
Germany8.9%

See Alpine skiing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Alpine skiing have in United States?

Alpine skiing has an estimated audience of 17,654,949 people in United States, concentrated in California and New York.

What is the gender split and age of Alpine skiing fans?

39.0% of Alpine skiing fans are female, 61.0% are male, with an average age of 35.3 years.

Which brands do Alpine skiing fans like most?

Alpine skiing fans show strongest brand affinity for Winter sport (9.87×), Ski resort (7.93×), and Backcountry skiing (9.32×) over the country average.

Where do Alpine skiing fans live in United States?

Alpine skiing fans in United States are most concentrated in California (reach 912,239), New York (reach 705,461), and Illinois (reach 689,729). These three regions account for the largest share of the active audience.

What other brands do Alpine skiing fans also like?

Beyond Alpine skiing itself, the audience over-indexes on Ski resort (7.93×), Backcountry skiing (9.32×), Freestyle skiing (13.76×), and Snowboard (8.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.