Rascasse Audience Intelligence

Alpine skiing Audience in United States

A data profile of the people who buy, follow and care about Alpine skiing in United States — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 17,654,949 people in United States.

#28among Sport in United States#1317among Topic in United States#131in Sports

The average Alpine skiing fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Winter sport, Ski resort, Backcountry skiing, with strongest over-indexing on Winter sport (9.87× the country average).

Demographically, the Alpine skiing audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alpine skiing fan in United States is more male, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Winter sport.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpine skiing profile in United States.

Audience size
17.7M
in United States
Gender
39.0%♀
61.0% male
Age
35.3
average years
Country rank
#1919
Topic in United States
Fig. 01

Search interest · 12-month trend

+160%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alpine skiing fans

39.0% are female, 61.0% are male, average age 35.3.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Alpine skiing audience in United States
MetricValue
Female39.0%
Male61.0%
Average age35.3
Estimated audience size17,654,949
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Alpine skiing audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Alpine skiing audience comes from United States.

Worldwide audience distribution share by country for Alpine skiing
CountryShare
United States19.7%
Japan13.4%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpine skiing audience in United States is strongest.

Fig. 05

Top regions by affinity

Alpine skiing fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~400K6.89×
02Vermont~90K2.98×
03New Hampshire~100K1.49×
04Maine~90K1.41×
05Montana~70K1.35×
06Minnesota~300K1.30×
07Utah~200K1.25×
08Massachusetts~400K1.23×
09Colorado~300K1.17×
10Illinois~700K1.13×
11Virginia~500K1.13×
12Alaska~40K1.13×
13North Dakota~40K1.09×
14Wisconsin~300K1.06×
15Connecticut~200K1.06×
16Michigan~500K1.01×
17Idaho~90K1.01×
18New Jersey~500K1.00×
19South Dakota~40K0.99×
20North Carolina~500K0.96×
21Iowa~100K0.94×
22Pennsylvania~500K0.92×
23Hawaii~70K0.89×
24Indiana~300K0.88×
25Kansas~100K0.87×
26Washington, District of Columbia~50K0.87×
27South Carolina~200K0.83×
28Delaware~40K0.83×
29New York~800K0.82×
30Ohio~400K0.82×
31Maryland~200K0.82×
32Tennessee~300K0.80×
33Oregon~200K0.80×
34West Virginia~70K0.79×
35Washington~300K0.78×
36Nebraska~70K0.78×
37Oklahoma~100K0.75×
38Kentucky~200K0.72×
39Arkansas~100K0.72×
40New Mexico~60K0.71×
41Nevada~100K0.69×
42Mississippi~100K0.69×
43Missouri~200K0.68×
44Georgia~300K0.64×
45Louisiana~100K0.64×
46California~1M0.63×
47Texas~900K0.63×
48Alabama~200K0.63×
49Florida~700K0.58×
50Arizona~200K0.57×
Fig. 06

Affinity by region

Affinity by region — Alpine skiing, United States
0.57×1.00×6.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpine skiing audience
#·InterestCategoryAffinity×
01Telemark skiingSports24.92×
02Nordic skiingSports19.57×
03Indoor climbingSports15.33×
04Freestyle skiingSports13.76×
05Cross-country skiingSports13.22×
06Bobby Brown (freestyle skier)Sports12.80×
07Free climbingSports11.52×
08Winter sportSports9.87×
09SleddingSports9.58×
10Backcountry skiingSports9.32×
11Eileen GuSports9.09×
12SnowboardSports8.25×
13Ski resortTravel & Leisure7.93×
14Ski touringSports7.23×
15Ski mountaineeringSports6.31×
16SkiSports4.64×
17Travel AdventuresTravel & Leisure4.00×
18Turkey huntingSports3.31×
19REIFashion & Accessoires3.27×
20SnowTravel & Leisure3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpine skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpine skiing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.04×
Risk AppetiteTHRILL2.03×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpine skiing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Convenience OrientationPREMIUM0.81×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alpine skiing have in United States?

Alpine skiing has an estimated audience of 17,654,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alpine skiing fans?

39.0% of Alpine skiing fans are female, 61.0% are male, with an average age of 35.3 years.

03

Which brands do Alpine skiing fans like most?

Alpine skiing fans show strongest brand affinity for Winter sport (9.87×), Ski resort (7.93×), and Backcountry skiing (9.32×) over the country average.

04

Where do Alpine skiing fans live in United States?

Alpine skiing fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Alpine skiing fans also like?

Beyond Alpine skiing itself, the audience over-indexes on Ski resort (7.93×), Backcountry skiing (9.32×), Freestyle skiing (13.76×), and Snowboard (8.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alpine skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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