Rascasse Audience Intelligence

Soccer Audience in United States

A data profile of the people who buy, follow and care about Soccer in United States — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 85,044,017 people in United States.

#3among Sport in United States#95among Topic in United States#13in Sports

The average Soccer fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Quinceañera (telenovela), Good Morning (film), Help! (film), with strongest over-indexing on Quinceañera (telenovela) (2.17× the country average).

Demographically, the Soccer audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soccer fan in United States is balanced, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Quinceañera (telenovela).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soccer profile in United States.

Audience size
85M
in United States
Gender
45.5%♀
54.5% male
Age
38.4
average years
Country rank
#119
Topic in United States
Fig. 01

Search interest · 12-month trend

+87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

45.5% are female, 54.5% are male, average age 38.4.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Soccer audience in United States
MetricValue
Female45.5%
Male54.5%
Average age38.4
Estimated audience size85,044,017
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Soccer audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Soccer audience comes from United States.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer audience in United States is strongest.

Fig. 05

Top regions by affinity

Soccer fans by region: top regions in United States
#RegionReachAffinity×
01California~15M1.62×
02New Jersey~3.5M1.56×
03Texas~11M1.47×
04Illinois~4M1.33×
05Massachusetts~2M1.29×
06Virginia~2.5M1.27×
07Washington~2M1.22×
08New York~6M1.21×
09North Carolina~3M1.20×
10Connecticut~1M1.17×
11Nevada~1M1.17×
12Nebraska~500K1.17×
13Arizona~2M1.16×
14Utah~900K1.16×
15Kansas~800K1.14×
16Georgia~3M1.12×
17Maryland~1.5M1.12×
18Oregon~1M1.11×
19Rhode Island~300K1.10×
20Pennsylvania~3M1.08×
21Indiana~1.5M1.07×
22Florida~6M1.05×
23Colorado~1.5M0.99×
24South Carolina~1.5M0.99×
25Kentucky~1M0.98×
26Delaware~200K0.98×
27Minnesota~1M0.97×
28New Mexico~400K0.96×
29Idaho~400K0.95×
30Michigan~2M0.93×
31Oklahoma~900K0.93×
32Ohio~2.5M0.92×
33Missouri~1M0.90×
34Iowa~600K0.90×
35Wisconsin~1M0.89×
36Hawaii~300K0.88×
37Arkansas~600K0.84×
38South Dakota~200K0.84×
39Maine~200K0.81×
40New Hampshire~300K0.80×
41Washington, District of Columbia~200K0.80×
42North Dakota~100K0.80×
43Vermont~100K0.77×
44Tennessee~1.5M0.75×
45Alabama~900K0.74×
46Alaska~100K0.73×
47Louisiana~800K0.72×
48Mississippi~500K0.67×
49Montana~100K0.59×
50West Virginia~200K0.56×
Fig. 06

Affinity by region

Affinity by region — Soccer, United States
0.56×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01Los BukisMusic & Radio2.32×
02Quiché DepartmentTravel & Leisure2.28×
03Quinceañera (telenovela)Movies & TV2.17×
04The Pink Panther (2006 film)Movies & TV2.00×
05Help! (film)Movies & TV1.93×
06JaripeoSports1.92×
07Electronic keyboardMusic & Radio1.84×
08Good Morning (film)Movies & TV1.80×
09VnExpressNews1.79×
10medicina naturalHealth1.73×
11TVS (Venezuela)Movies & TV1.64×
12Clarín (Argentine newspaper)News1.62×
13InfobaeNews1.60×
14Lucero (entertainer)Music & Radio1.57×
15Angelique BoyerMovies & TV1.56×
16HuapangoMusic & Radio1.54×
17Cute (Japanese band)Music & Radio1.53×
18Nebraska FootballSports1.52×
19Gulf ArabicTravel & Leisure1.52×
20MilenioNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.90×
Family OrientationCONSERVATISM0.88×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Design AffinityPREMIUM0.71×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soccer have in United States?

Soccer has an estimated audience of 85,044,017 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soccer fans?

45.5% of Soccer fans are female, 54.5% are male, with an average age of 38.4 years.

03

Which brands do Soccer fans like most?

Soccer fans show strongest brand affinity for Quinceañera (telenovela) (2.17×), Good Morning (film) (1.8×), and Help! (film) (1.93×) over the country average.

04

Where do Soccer fans live in United States?

Soccer fans in United States are most concentrated in California (reach ~15M), Texas (reach ~11M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Soccer fans also like?

Beyond Soccer itself, the audience over-indexes on Good Morning (film) (1.8×), Help! (film) (1.93×), Lucero (entertainer) (1.57×), and Nebraska Football (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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