Soccer Audience in United States

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Soccer has an estimated audience of 85,044,017 people in United States. 45.5% are female, 54.5% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Quinceañera (telenovela), Good Morning (film), Nebraska Football, Help! (film), medicina natural.

The average Soccer fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Quinceañera (telenovela), Good Morning (film), Nebraska Football, with strongest over-indexing on Quinceañera (telenovela) (2.17× the country average). Demographically, the Soccer audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Soccer fans

Demographic split for Soccer audience in United States
MetricValue
Female45.5%
Male54.5%
Average age38.4
Estimated audience size85,044,017

Audience persona

The typical Soccer fan in United States is balanced, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Quinceañera (telenovela).

Top regions in United States

Top regions ranked by reach for Soccer in United States
RegionReachAffinity
California15,599,0591.67×
Texas11,275,1651.54×
Florida6,026,7941.05×
New York5,697,2361.2×
Illinois4,034,2391.42×
Pennsylvania3,315,5391.16×
North Carolina3,217,5051.26×
New Jersey3,169,4051.47×
Georgia3,100,5601.18×
Virginia2,838,2011.37×
Ohio2,673,8011.02×
Washington2,174,5141.27×
Michigan2,093,8370.94×
Massachusetts2,026,2141.21×
Arizona1,908,8951.1×
Indiana1,791,1751.15×
Maryland1,674,7861.15×
Tennessee1,356,8000.8×
Colorado1,331,7320.99×
South Carolina1,322,8821.03×
Missouri1,245,5930.91×
Minnesota1,229,9221.01×
Wisconsin1,166,6610.91×
Oregon1,127,9441.16×
Kentucky1,107,3971.04×
Connecticut969,0351.14×
Oklahoma952,9671.01×
Utah945,5401.24×
Alabama915,3400.77×
Nevada883,0281.07×
Louisiana802,2020.73×
Kansas773,9781.15×
Iowa628,1120.9×
Arkansas602,7670.86×
Nebraska514,9401.21×
Mississippi496,5950.71×
Idaho366,0980.86×
New Mexico355,5620.83×
Hawaii292,7610.8×
Rhode Island260,2260.96×
New Hampshire243,5080.73×
Maine231,8890.76×
Delaware224,4810.96×
Washington, District of Columbia217,8620.85×
West Virginia201,5270.51×
South Dakota154,9900.79×
North Dakota129,4400.74×
Montana119,5320.51×
Vermont104,9410.7×
Alaska103,2520.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soccer audience
BrandAffinityCategory
Quinceañera (telenovela)2.17×Movies & TV
Good Morning (film)1.8×Movies & TV
Nebraska Football1.52×Sports
Help! (film)1.93×Movies & TV
medicina natural1.73×Health
Gulf Arabic1.52×Travel & Leisure
Cute (Japanese band)1.53×Music & Radio
VnExpress1.79×News
Jaripeo1.92×Sports
Quiché Department2.28×Travel & Leisure
Infobae1.6×News
Milenio1.5×News
Electronic keyboard1.84×Music & Radio
King of Kings (1961 film)1.7×Movies & TV
Huapango1.54×Music & Radio
Los Bukis2.32×Music & Radio
Clarín (Argentine newspaper)1.62×News
In Time1.8×Movies & TV
TVS (Venezuela)1.64×Movies & TV
Angelique Boyer1.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soccer audience
TraitClusterScore
ExtroversionTHRILL1.34
Social Media UsageJOY1.02
Sports ActivityPOWER1
Risk AppetiteTHRILL0.99
Early Adopter MentalityPOWER0.99
Healthy LifestyleBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.4%
Brazil5.8%
Italy5.7%

See Soccer audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Soccer have in United States?

Soccer has an estimated audience of 85,044,017 people in United States, concentrated in California and Texas.

What is the gender split and age of Soccer fans?

45.5% of Soccer fans are female, 54.5% are male, with an average age of 38.4 years.

Which brands do Soccer fans like most?

Soccer fans show strongest brand affinity for Quinceañera (telenovela) (2.17×), Good Morning (film) (1.8×), and Nebraska Football (1.52×) over the country average.

Where do Soccer fans live in United States?

Soccer fans in United States are most concentrated in California (reach 15,599,059), Texas (reach 11,275,165), and Florida (reach 6,026,794). These three regions account for the largest share of the active audience.

What other brands do Soccer fans also like?

Beyond Soccer itself, the audience over-indexes on Good Morning (film) (1.8×), Nebraska Football (1.52×), Help! (film) (1.93×), and medicina natural (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.