Rascasse Audience Intelligence

Golf Audience in United States

A data profile of the people who buy, follow and care about Golf in United States — modelled from more than twelve digital signal sources. Golf has an estimated audience of 73,003,124 people in United States.

#5among Sport in United States#141among Topic in United States#16in Sports

The average Golf fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Friendship, Golf club, PGA Tour, with strongest over-indexing on Friendship (1.65× the country average).

Demographically, the Golf audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Sports Activity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Golf fan in United States is more male, around 42.0 years old, with strong Sports Activity tendencies and a notable affinity for Friendship.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golf profile in United States.

Audience size
73M
in United States
Gender
42.9%♀
57.1% male
Age
42.0
average years
Country rank
#176
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golf fans

42.9% are female, 57.1% are male, average age 42.0.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Golf audience in United States
MetricValue
Female42.9%
Male57.1%
Average age42.0
Estimated audience size73,003,124
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Golf audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Golf audience comes from United States.

Worldwide audience distribution share by country for Golf
CountryShare
United States22.1%
Japan7.4%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golf audience in United States is strongest.

Fig. 05

Top regions by affinity

Golf fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~1.5M1.45×
02Michigan~2.5M1.43×
03Wisconsin~1.5M1.39×
04New Hampshire~400K1.28×
05Colorado~1.5M1.27×
06Hawaii~400K1.25×
07Arizona~2M1.24×
08South Carolina~1.5M1.24×
09Utah~800K1.21×
10Massachusetts~1.5M1.19×
11Idaho~400K1.18×
12Washington~1.5M1.16×
13Nebraska~400K1.16×
14Montana~200K1.13×
15Oregon~900K1.10×
16Vermont~100K1.09×
17Ohio~2.5M1.08×
18North Carolina~2.5M1.08×
19Iowa~600K1.07×
20Maine~300K1.07×
21North Dakota~200K1.06×
22Illinois~2.5M1.05×
23Indiana~1.5M1.03×
24South Dakota~200K1.02×
25Pennsylvania~2.5M1.00×
26Connecticut~700K1.00×
27Virginia~2M0.99×
28Kansas~600K0.99×
29Missouri~1M0.98×
30Florida~5M0.97×
31Kentucky~800K0.91×
32Rhode Island~200K0.91×
33California~7M0.90×
34Tennessee~1.5M0.90×
35Washington, District of Columbia~200K0.90×
36Georgia~2M0.89×
37Nevada~600K0.87×
38Texas~5M0.82×
39Maryland~1M0.82×
40Delaware~200K0.82×
41New Jersey~1.5M0.81×
42Alabama~800K0.81×
43Oklahoma~700K0.81×
44New York~3M0.79×
45New Mexico~300K0.70×
46Louisiana~600K0.69×
47Alaska~100K0.69×
48Arkansas~400K0.68×
49West Virginia~200K0.68×
50Mississippi~300K0.57×
Fig. 06

Affinity by region

Affinity by region — Golf, United States
0.57×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golf audience
#·InterestCategoryAffinity×
01Ryder CupSports3.52×
02Tiger WoodsSports2.79×
03PGA ChampionshipSports2.52×
04Golf clubSports2.46×
05Golf equipmentSports2.45×
06Golf ballSports2.45×
07PGA TourSports2.22×
08Masters TournamentSports2.15×
09Golf courseSports2.14×
10Golf ChannelSports2.11×
11Kristi NoemPolitics & Society1.96×
12Mortgage calculatorHome & Garden1.85×
13Turkey huntingSports1.79×
14MenardsHome & Garden1.78×
15Savannah GuthrieMovies & TV1.70×
16Nancy MacePolitics & Society1.68×
17FriendshipKids & Family1.65×
18WisconsinTravel & Leisure1.64×
19Diane KeatonMovies & TV1.64×
20Lindsey GrahamPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golf audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.21×
Need for SecurityCONSERVATISM1.15×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golf audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Golf have in United States?

Golf has an estimated audience of 73,003,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Golf fans?

42.9% of Golf fans are female, 57.1% are male, with an average age of 42.0 years.

03

Which brands do Golf fans like most?

Golf fans show strongest brand affinity for Friendship (1.65×), Golf club (2.46×), and PGA Tour (2.22×) over the country average.

04

Where do Golf fans live in United States?

Golf fans in United States are most concentrated in California (reach ~7M), Texas (reach ~5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Golf fans also like?

Beyond Golf itself, the audience over-indexes on Golf club (2.46×), PGA Tour (2.22×), Golf equipment (2.45×), and Golf course (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Golf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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