Golf Audience in United States
Golf has an estimated audience of 73,003,124 people in United States. 42.9% are female, 57.1% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Golf club, PGA Tour, Golf equipment, Golf course.
The average Golf fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Golf club, PGA Tour, with strongest over-indexing on Friendship (1.65× the country average). Demographically, the Golf audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Golf fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 42.0 |
| Estimated audience size | 73,003,124 |
Audience persona
The typical Golf fan in United States is more male, around 42.0 years old, with strong Sports Activity tendencies and a notable affinity for Friendship.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 7,516,567 | 0.94× |
| Texas | 5,321,079 | 0.85× |
| Florida | 5,100,281 | 1.03× |
| New York | 3,374,622 | 0.83× |
| Michigan | 2,844,960 | 1.49× |
| Illinois | 2,681,233 | 1.1× |
| North Carolina | 2,537,714 | 1.16× |
| Ohio | 2,506,025 | 1.11× |
| Pennsylvania | 2,498,775 | 1.02× |
| Georgia | 2,116,206 | 0.94× |
| Arizona | 1,925,786 | 1.29× |
| Virginia | 1,839,562 | 1.03× |
| Massachusetts | 1,785,725 | 1.24× |
| Washington | 1,781,956 | 1.22× |
| New Jersey | 1,556,141 | 0.84× |
| Minnesota | 1,547,145 | 1.48× |
| Wisconsin | 1,521,614 | 1.39× |
| Colorado | 1,498,288 | 1.3× |
| South Carolina | 1,425,064 | 1.3× |
| Indiana | 1,397,942 | 1.05× |
| Tennessee | 1,297,893 | 0.89× |
| Missouri | 1,159,469 | 0.99× |
| Maryland | 1,025,275 | 0.82× |
| Oregon | 944,078 | 1.13× |
| Kentucky | 831,816 | 0.91× |
| Alabama | 804,094 | 0.79× |
| Utah | 782,297 | 1.2× |
| Connecticut | 740,562 | 1.01× |
| Nevada | 638,744 | 0.9× |
| Oklahoma | 638,182 | 0.79× |
| Iowa | 624,587 | 1.04× |
| Louisiana | 583,399 | 0.62× |
| Kansas | 561,877 | 0.98× |
| Idaho | 421,118 | 1.15× |
| Nebraska | 402,769 | 1.1× |
| Hawaii | 401,051 | 1.28× |
| Arkansas | 379,817 | 0.63× |
| New Hampshire | 366,216 | 1.27× |
| Mississippi | 324,140 | 0.54× |
| Maine | 275,730 | 1.05× |
| New Mexico | 242,961 | 0.66× |
| Montana | 219,406 | 1.08× |
| West Virginia | 218,751 | 0.64× |
| Washington, District of Columbia | 207,345 | 0.94× |
| Rhode Island | 202,769 | 0.87× |
| Delaware | 161,265 | 0.8× |
| South Dakota | 153,783 | 0.91× |
| North Dakota | 140,075 | 0.93× |
| Vermont | 133,285 | 1.04× |
| Alaska | 97,475 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Friendship | 1.65× | Kids & Family |
| Golf club | 2.46× | Sports |
| PGA Tour | 2.22× | Sports |
| Golf equipment | 2.45× | Sports |
| Golf course | 2.14× | Sports |
| Golf ball | 2.45× | Sports |
| Ryder Cup | 3.52× | Sports |
| PGA Championship | 2.52× | Sports |
| Golf Channel | 2.11× | Sports |
| Menards | 1.78× | Home & Garden |
| Kristi Noem | 1.96× | Politics & Society |
| Tiger Woods | 2.79× | Sports |
| Turkey hunting | 1.79× | Sports |
| Rory McIlroy | 2.55× | Sports |
| Mortgage calculator | 1.85× | Home & Garden |
| Wisconsin | 1.64× | Travel & Leisure |
| Savannah Guthrie | 1.7× | Movies & TV |
| Diane Keaton | 1.64× | Movies & TV |
| Scottie Scheffler | 2.33× | Sports |
| Fox hunting | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 1.01 |
| Indulgence | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
See Golf audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- College football (48,629,165)
Frequently asked questions
How many fans does Golf have in United States?
Golf has an estimated audience of 73,003,124 people in United States, concentrated in California and Texas.
What is the gender split and age of Golf fans?
42.9% of Golf fans are female, 57.1% are male, with an average age of 42.0 years.
Which brands do Golf fans like most?
Golf fans show strongest brand affinity for Friendship (1.65×), Golf club (2.46×), and PGA Tour (2.22×) over the country average.
Where do Golf fans live in United States?
Golf fans in United States are most concentrated in California (reach 7,516,567), Texas (reach 5,321,079), and Florida (reach 5,100,281). These three regions account for the largest share of the active audience.
What other brands do Golf fans also like?
Beyond Golf itself, the audience over-indexes on Golf club (2.46×), PGA Tour (2.22×), Golf equipment (2.45×), and Golf course (2.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.