Golf Audience in Mexico
Golf has an estimated audience of 5,083,686 people in Mexico. 43.4% are female, 56.6% are male, average age 38.2. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Mortgage loans, Bestseller, Government, Mobile payment, Retail banking.
The average Golf fan in Mexico is 38.2 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Mortgage loans, Bestseller, Government, with strongest over-indexing on Mortgage loans (1.72× the country average). Demographically, the Golf audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Golf fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 38.2 |
| Estimated audience size | 5,083,686 |
Audience persona
The typical Golf fan in Mexico is more male, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,052,989 | 1.57× |
| State of Mexico | 950,650 | 1.36× |
| Jalisco | 477,334 | 1.27× |
| Nuevo Leon | 368,267 | 1.21× |
| Puebla | 304,313 | 1.13× |
| Guanajuato | 287,352 | 1.19× |
| Veracruz (state) | 222,852 | 0.74× |
| Baja California | 184,165 | 0.87× |
| Michoacan de Ocampo | 180,493 | 1.03× |
| Coahuila de Zaragoza | 151,445 | 0.99× |
| Hidalgo | 146,196 | 1.19× |
| Chihuahua | 133,703 | 0.76× |
| Chiapas | 131,425 | 0.86× |
| Guerrero | 111,443 | 0.86× |
| Morelos | 104,117 | 1.18× |
| Yucatan | 88,779 | 0.84× |
| Aguascalientes | 87,147 | 1.35× |
| Baja California Sur | 77,025 | 1.9× |
| Tlaxcala | 63,351 | 1.09× |
| Zacatecas | 60,432 | 0.94× |
| Nayarit | 59,182 | 1.2× |
| Oaxaca | 52,760 | 0.37× |
| Durango | 43,438 | 0.62× |
| Sinaloa | 38,321 | 0.28× |
| Colima | 23,283 | 0.71× |
| Campeche | 18,049 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage loans | 1.72× | Business & Career |
| Bestseller | 1.69× | Literature |
| Government | 1.54× | Politics & Society |
| Mobile payment | 1.69× | Business & Career |
| Retail banking | 1.53× | Business & Career |
| Mortgage law | 1.64× | Home & Garden |
| Vehicle insurance | 1.59× | Cars & Mobility |
| Bedroom | 1.6× | Home & Garden |
| Living room | 1.64× | Home & Garden |
| Golf club | 1.87× | Sports |
| Dining room | 1.6× | Home & Garden |
| Property finder | 1.53× | Home & Garden |
| Golf course | 1.84× | Sports |
| Condominio | 1.92× | Home & Garden |
| Return on investment | 1.63× | Business & Career |
| Antonio Mohamed | 1.68× | Sports |
| Volkswagen Jetta | 1.53× | Cars & Mobility |
| Retirement | 1.76× | Business & Career |
| All-inclusive resort | 1.61× | Travel & Leisure |
| Golf ball | 1.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.89 |
| Luxury Orientation | PREMIUM | 1.53 |
| Risk Appetite | THRILL | 1.43 |
| Travelling | THRILL | 1.38 |
| Need for Security | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
See Golf audiences in other countries
More Sport audiences in Mexico
- Soccer (14,759,089)
- Basketball (9,402,798)
- Baseball (8,946,086)
- Volleyball (6,175,795)
- American football (5,901,464)
Frequently asked questions
How many fans does Golf have in Mexico?
Golf has an estimated audience of 5,083,686 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Golf fans?
43.4% of Golf fans are female, 56.6% are male, with an average age of 38.2 years.
Which brands do Golf fans like most?
Golf fans show strongest brand affinity for Mortgage loans (1.72×), Bestseller (1.69×), and Government (1.54×) over the country average.
Where do Golf fans live in Mexico?
Golf fans in Mexico are most concentrated in Distrito Federal (reach 1,052,989), State of Mexico (reach 950,650), and Jalisco (reach 477,334). These three regions account for the largest share of the active audience.
What other brands do Golf fans also like?
Beyond Golf itself, the audience over-indexes on Bestseller (1.69×), Government (1.54×), Mobile payment (1.69×), and Retail banking (1.53×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.