A data profile of the people who buy, follow and care about Golf in Mexico — modelled from more than twelve digital signal sources. Golf has an estimated audience of 5,083,686 people in Mexico.
The average Golf fan in Mexico is 38.2 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Mortgage loans, Bestseller, Government, with strongest over-indexing on Mortgage loans (1.72× the country average).
Demographically, the Golf audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Golf fan in Mexico is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Golf profile in Mexico.
43.4% are female, 56.6% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 38.2 |
| Estimated audience size | 5,083,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Golf audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~70K | 1.85× | |
| 02 | Distrito Federal | ~1M | 1.57× | |
| 03 | State of Mexico | ~900K | 1.36× | |
| 04 | Aguascalientes | ~90K | 1.33× | |
| 05 | Jalisco | ~500K | 1.27× | |
| 06 | Nuevo Leon | ~400K | 1.20× | |
| 07 | Guanajuato | ~300K | 1.19× | |
| 08 | Nayarit | ~60K | 1.19× | |
| 09 | Hidalgo | ~100K | 1.18× | |
| 10 | Morelos | ~100K | 1.17× | |
| 11 | Puebla | ~300K | 1.13× | |
| 12 | Tlaxcala | ~60K | 1.08× | |
| 13 | Michoacan de Ocampo | ~200K | 1.02× | |
| 14 | Coahuila de Zaragoza | ~200K | 0.99× | |
| 15 | Zacatecas | ~60K | 0.94× | |
| 16 | Baja California | ~200K | 0.88× | |
| 17 | Chiapas | ~100K | 0.87× | |
| 18 | Guerrero | ~100K | 0.87× | |
| 19 | Yucatan | ~90K | 0.85× | |
| 20 | Chihuahua | ~100K | 0.77× | |
| 21 | Colima | ~20K | 0.76× | |
| 22 | Veracruz (state) | ~200K | 0.75× | |
| 23 | Durango | ~50K | 0.66× | |
| 24 | Campeche | ~20K | 0.58× | |
| 25 | Oaxaca | ~60K | 0.45× | |
| 26 | Sinaloa | ~50K | 0.36× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominio | Home & Garden | 1.92× | ||
| 02 | Golf club | Sports | 1.87× | ||
| 03 | Golf course | Sports | 1.84× | ||
| 04 | Retirement | Business & Career | 1.76× | ||
| 05 | Mortgage loans | Business & Career | 1.72× | ||
| 06 | Bestseller | Literature | 1.69× | ||
| 07 | Mobile payment | Business & Career | 1.69× | ||
| 08 | Antonio Mohamed | Sports | 1.68× | ||
| 09 | Mortgage law | Home & Garden | 1.64× | ||
| 10 | Living room | Home & Garden | 1.64× | ||
| 11 | Return on investment | Business & Career | 1.63× | ||
| 12 | Bedroom | Home & Garden | 1.60× | ||
| 13 | Dining room | Home & Garden | 1.60× | ||
| 14 | Vehicle insurance | Cars & Mobility | 1.59× | ||
| 15 | Henry Martín | Sports | 1.59× | ||
| 16 | Government | Politics & Society | 1.54× | ||
| 17 | Charlys | Sports | 1.54× | ||
| 18 | Retail banking | Business & Career | 1.53× | ||
| 19 | Property finder | Home & Garden | 1.53× | ||
| 20 | Volkswagen Jetta | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Sports Activity | POWER | 1.12× | |
| Quality Awareness | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.83× |
Golf has an estimated audience of 5,083,686 people in Mexico, concentrated in Distrito Federal and State of Mexico.
43.4% of Golf fans are female, 56.6% are male, with an average age of 38.2 years.
Golf fans show strongest brand affinity for Mortgage loans (1.72×), Bestseller (1.69×), and Government (1.54×) over the country average.
Golf fans in Mexico are most concentrated in Distrito Federal (reach ~1M), State of Mexico (reach ~900K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on Bestseller (1.69×), Government (1.54×), Mobile payment (1.69×), and Retail banking (1.53×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.