Basketball Audience in Mexico
Basketball has an estimated audience of 9,402,798 people in Mexico. 44.7% are female, 55.3% are male, average age 32.3. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Basketball fan in Mexico is 32.3 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Basketball audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 32.3 |
| Estimated audience size | 9,402,798 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,458,817 | 1.13× |
| Distrito Federal | 1,368,937 | 1.11× |
| Jalisco | 668,835 | 0.96× |
| Nuevo Leon | 620,789 | 1.1× |
| Puebla | 580,368 | 1.16× |
| Veracruz (state) | 542,643 | 0.98× |
| Baja California | 534,478 | 1.37× |
| Guanajuato | 442,921 | 1× |
| Chihuahua | 394,992 | 1.21× |
| Michoacan de Ocampo | 303,301 | 0.93× |
| Coahuila de Zaragoza | 297,713 | 1.06× |
| Hidalgo | 236,488 | 1.04× |
| Chiapas | 229,199 | 0.81× |
| Yucatan | 202,947 | 1.04× |
| Guerrero | 199,422 | 0.84× |
| Morelos | 168,465 | 1.04× |
| Durango | 122,456 | 0.94× |
| Aguascalientes | 118,632 | 0.99× |
| Zacatecas | 108,803 | 0.91× |
| Tlaxcala | 90,583 | 0.84× |
| Baja California Sur | 90,090 | 1.2× |
| Nayarit | 89,927 | 0.99× |
| Campeche | 51,334 | 0.72× |
| Colima | 38,571 | 0.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.06 |
| Family Orientation | CONSERVATISM | 1.98 |
| DIY Mentality | THRILL | 1.84 |
| Price Sensitivity | PREMIUM | 1.81 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in Mexico
- Soccer (14,759,089)
- Baseball (8,946,086)
- Volleyball (6,175,795)
- American football (5,901,464)
- Golf (5,083,686)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.