Basketball Audience in Spain
Basketball has an estimated audience of 12,580,217 people in Spain. 44.3% are female, 55.7% are male, average age 42.0. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Ana de Armas, Cajamar, Google Drive, Elche CF, OneDrive.
The average Basketball fan in Spain is 42.0 years old, more male, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Ana de Armas, Cajamar, Google Drive, with strongest over-indexing on Ana de Armas (1.99× the country average). Demographically, the Basketball audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 42.0 |
| Estimated audience size | 12,580,217 |
Audience persona
The typical Basketball fan in Spain is more male, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,480,596 | 1.53× |
| Community of Madrid | 2,258,641 | 1.07× |
| Andalusia | 2,234,567 | 0.9× |
| Comunidad Valenciana | 1,681,291 | 1.19× |
| Canary Islands | 917,268 | 1.46× |
| Balearic Islands | 732,159 | 2.07× |
| Basque Autonomous Country | 504,509 | 1.07× |
| Region of Murcia | 472,765 | 1.1× |
| Galicia | 420,345 | 0.71× |
| Castile and León | 395,206 | 0.72× |
| Castilla-La Mancha | 360,850 | 0.71× |
| Aragon | 283,158 | 0.85× |
| Principality of Asturias | 217,485 | 0.73× |
| Navarre | 153,734 | 0.98× |
| Extremadura | 136,887 | 0.5× |
| Cantabria | 106,563 | 0.67× |
| La Rioja | 59,621 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.99× | Movies & TV |
| Cajamar | 1.55× | Business & Career |
| Google Drive | 1.52× | Technology & Electronics |
| Elche CF | 1.67× | Sports |
| OneDrive | 1.54× | Technology & Electronics |
| Miami | 1.65× | Travel & Leisure |
| Demi Moore | 1.92× | Movies & TV |
| JYSK | 1.57× | Home & Garden |
| Spar (retailer) | 1.57× | Shopping |
| Office 365 | 1.5× | Technology & Electronics |
| Zara Kids | 1.54× | Fashion & Accessoires |
| Clint Eastwood | 1.56× | Movies & TV |
| Robert De Niro | 1.9× | Movies & TV |
| Google Calendar | 1.7× | Internet & Social Media |
| Eurojackpot | 1.52× | Games |
| Middle school | 1.54× | Business & Career |
| Dropbox (service) | 1.57× | Technology & Electronics |
| Fred. Olsen & Co. | 1.56× | Cars & Mobility |
| The Residents | 2.35× | Music & Radio |
| John Travolta | 1.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.12 |
| Need for Security | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.04 |
| Social Media Usage | JOY | 0.96 |
| Sports Activity | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in Spain
- Soccer (21,263,973)
- Golf (9,452,483)
- Swimming (7,659,904)
- Baseball (6,465,515)
- Volleyball (6,321,908)
Frequently asked questions
How many fans does Basketball have in Spain?
Basketball has an estimated audience of 12,580,217 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Basketball fans?
44.3% of Basketball fans are female, 55.7% are male, with an average age of 42.0 years.
Which brands do Basketball fans like most?
Basketball fans show strongest brand affinity for Ana de Armas (1.99×), Cajamar (1.55×), and Google Drive (1.52×) over the country average.
Where do Basketball fans live in Spain?
Basketball fans in Spain are most concentrated in Catalonia (reach 3,480,596), Community of Madrid (reach 2,258,641), and Andalusia (reach 2,234,567). These three regions account for the largest share of the active audience.
What other brands do Basketball fans also like?
Beyond Basketball itself, the audience over-indexes on Cajamar (1.55×), Google Drive (1.52×), Elche CF (1.67×), and OneDrive (1.54×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.