A data profile of the people who buy, follow and care about Basketball in Spain — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 12,580,217 people in Spain.
The average Basketball fan in Spain is 42.0 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Cajamar, Ana de Armas, Elche CF, with strongest over-indexing on Cajamar (1.55× the country average).
Demographically, the Basketball audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Basketball fan in Spain is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Cajamar.
The key figures that characterise the Basketball profile in Spain.
44.3% are female, 55.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 42.0 |
| Estimated audience size | 12,580,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Basketball audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~700K | 1.94× | |
| 02 | Catalonia | ~3.5M | 1.51× | |
| 03 | Canary Islands | ~900K | 1.41× | |
| 04 | Comunidad Valenciana | ~1.5M | 1.18× | |
| 05 | Region of Murcia | ~500K | 1.07× | |
| 06 | Community of Madrid | ~2.5M | 1.06× | |
| 07 | Basque Autonomous Country | ~500K | 1.06× | |
| 08 | Navarre | ~200K | 0.99× | |
| 09 | La Rioja | ~80K | 0.92× | |
| 10 | Andalusia | ~2M | 0.91× | |
| 11 | Aragon | ~300K | 0.90× | |
| 12 | Cantabria | ~100K | 0.85× | |
| 13 | Principality of Asturias | ~200K | 0.84× | |
| 14 | Castile and León | ~400K | 0.79× | |
| 15 | Castilla-La Mancha | ~400K | 0.79× | |
| 16 | Extremadura | ~200K | 0.78× | |
| 17 | Galicia | ~500K | 0.77× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ana de Armas | Movies & TV | 1.99× | ||
| 02 | Demi Moore | Movies & TV | 1.92× | ||
| 03 | Robert De Niro | Movies & TV | 1.90× | ||
| 04 | John Travolta | Movies & TV | 1.83× | ||
| 05 | Google Calendar | Internet & Social Media | 1.70× | ||
| 06 | Argent | Music & Radio | 1.69× | ||
| 07 | Elche CF | Sports | 1.67× | ||
| 08 | Manolo García | Music & Radio | 1.66× | ||
| 09 | Miami | Travel & Leisure | 1.65× | ||
| 10 | JYSK | Home & Garden | 1.57× | ||
| 11 | Spar (retailer) | Shopping | 1.57× | ||
| 12 | Dropbox (service) | Technology & Electronics | 1.57× | ||
| 13 | Fred. Olsen & Co. | Cars & Mobility | 1.56× | ||
| 14 | Cajamar | Business & Career | 1.55× | ||
| 15 | OneDrive | Technology & Electronics | 1.54× | ||
| 16 | Zara Kids | Fashion & Accessoires | 1.54× | ||
| 17 | Middle school | Business & Career | 1.54× | ||
| 18 | Google Drive | Technology & Electronics | 1.52× | ||
| 19 | Eurojackpot | Games | 1.52× | ||
| 20 | Office 365 | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Career Orientation | POWER | 1.03× | |
| Family Orientation | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Individualism | JOY | 0.69× | |
| Urban Lifestyle | OPEN | 0.70× |
Basketball has an estimated audience of 12,580,217 people in Spain, concentrated in Catalonia and Community of Madrid.
44.3% of Basketball fans are female, 55.7% are male, with an average age of 42.0 years.
Basketball fans show strongest brand affinity for Cajamar (1.55×), Ana de Armas (1.99×), and Elche CF (1.67×) over the country average.
Basketball fans in Spain are most concentrated in Catalonia (reach ~3.5M), Community of Madrid (reach ~2.5M), and Andalusia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on Ana de Armas (1.99×), Elche CF (1.67×), Google Drive (1.52×), and Miami (1.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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