Cajamar Target Market in Spain
Cajamar has an estimated audience of 5,444,287 people in Spain. 49.5% are female, 50.5% are male, average age 41.6. Top brand affinities: Levante UD, Carrefour, La Liga, Valencia CF, Insurance.
Top brand affinities include Levante UD, Carrefour, La Liga, with strongest over-indexing on Levante UD (7.54× the country average). Demographically, the Cajamar audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Category: Business & Career · Type: Brand · Subtype: Financial services company
Customer demographics of Cajamar
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.6 |
| Estimated audience size | 5,444,287 |
Audience persona
The typical Cajamar fan in Spain is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Levante UD.
Top brand affinities of the Cajamar audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Levante UD | 7.54× | Sports |
| Carrefour | 2.81× | Shopping |
| La Liga | 2.22× | Sports |
| Valencia CF | 3.46× | Sports |
| Insurance | 3.21× | Business & Career |
| Online newspaper | 2.57× | News |
| Lidl | 2.05× | Shopping |
| Pharmacy | 2.71× | Business & Career |
| Supermarket | 2.37× | Shopping |
| Telecommunication | 2.03× | Technology & Electronics |
| Sevilla FC | 1.91× | Sports |
| Celta de Vigo | 3.46× | Sports |
| EBay | 2.35× | Shopping |
| Sports club | 2.73× | Sports |
| Basketball | 1.55× | Sports |
| Cloud computing | 2.31× | Technology & Electronics |
| Hypermarket | 2.49× | Shopping |
| Vodafone | 1.97× | Technology & Electronics |
| Country music | 1.94× | Music & Radio |
| Solar energy | 2.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.21 |
| Convenience Orientation | PREMIUM | 2.09 |
| Tradition | CONSERVATISM | 1.95 |
| DIY Mentality | THRILL | 1.5 |
| Spirituality | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 68.4% |
| Brazil | 31.1% |
| Germany | 0.2% |
See Cajamar audiences in other countries
More Financial services company audiences in Spain
- XP Investimentos (31,606)
- LCL S.A. (23,251)
- BTG Pactual (10,570)
- First Data (6,680)
- Northern Trust (6,033)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Cajamar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.