A data profile of the people who buy, follow and care about Cajamar in Spain — modelled from more than twelve digital signal sources. Cajamar has an estimated audience of 5,221,461 people in Spain.
Cajamar has an estimated audience of 5,221,461 people in Spain. 49.5% are female, 50.5% are male, average age 41.6. Top brand affinities: Levante UD, La Liga, Carrefour, Insurance, Valencia CF.
Top brand affinities include Levante UD, La Liga, Carrefour, with strongest over-indexing on Levante UD (7.54× the country average).
Demographically, the Cajamar audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Cajamar fan in Spain is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Levante UD.
The key figures that characterise the Cajamar profile in Spain.
49.5% are female, 50.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.6 |
| Estimated audience size | 5,221,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 16% | |
| 30-39 | 42% | |
| 40-49 | 42% | |
| 50+ | 0% |
The strongest cross-interests of the Cajamar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levante UD | Sports | 7.54× | ||
| 02 | Valencia CF | Sports | 3.46× | ||
| 03 | Celta de Vigo | Sports | 3.46× | ||
| 04 | Insurance | Business & Career | 3.21× | ||
| 05 | Carrefour | Shopping | 2.81× | ||
| 06 | Sports club | Sports | 2.73× | ||
| 07 | Pharmacy | Business & Career | 2.71× | ||
| 08 | Online newspaper | News | 2.57× | ||
| 09 | Solar energy | Home & Garden | 2.54× | ||
| 10 | Hypermarket | Shopping | 2.49× | ||
| 11 | Supermarket | Shopping | 2.37× | ||
| 12 | EBay | Shopping | 2.35× | ||
| 13 | Cloud computing | Technology & Electronics | 2.31× | ||
| 14 | La Liga | Sports | 2.22× | ||
| 15 | Lidl | Shopping | 2.05× | ||
| 16 | Telecommunication | Technology & Electronics | 2.03× | ||
| 17 | Country music | Music & Radio | 1.94× | ||
| 18 | Sevilla FC | Sports | 1.91× | ||
| 19 | IKEA | Home & Garden | 1.58× | ||
| 20 | Basketball | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 3.21× | |
| Convenience Orientation | PREMIUM | 2.09× | |
| Tradition | CONSERVATISM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.18× | |
| Quality Awareness | PREMIUM | 0.25× | |
| Luxury Orientation | PREMIUM | 0.30× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cajamar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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