Rascasse Audience Intelligence

Pharmacy Audience in Spain

A data profile of the people who buy, follow and care about Pharmacy in Spain — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 5,931,882 people in Spain.

The average Pharmacy fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Canary Islands.

Top brand affinities include Food, Design, Woman, with strongest over-indexing on Food (1.52× the country average).

Demographically, the Pharmacy audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Pharmacy fan in Spain is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Food.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pharmacy profile in Spain.

Audience size
5.9M
in Spain
Gender
70.3%
29.7% male
Age
45.3
average years
Country rank
#486
Topic in Spain
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pharmacy fans

70.3% are female, 29.7% are male, average age 45.3.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Pharmacy audience in Spain
MetricValue
Female70.3%
Male29.7%
Average age45.3
Estimated audience size5,931,882
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Pharmacy audience in Spain
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4927%
50+34%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Pharmacy audience comes from Spain.

Worldwide audience distribution share by country for Pharmacy
CountryShare
United States19.7%
Italy6.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pharmacy audience in Spain is strongest.

Fig. 05

Top regions by affinity

Pharmacy fans by region: top regions in Spain
#RegionReachAffinity×
01Balearic Islands~800K4.70×
02Canary Islands~1M3.30×
03Catalonia~1.5M1.60×
04Andalusia~1.5M1.23×
05Comunidad Valenciana~800K1.16×
06Region of Murcia~100K0.72×
07Community of Madrid~600K0.65×
08La Rioja~20K0.64×
09Navarre~40K0.50×
10Cantabria~40K0.49×
11Basque Autonomous Country~100K0.45×
12Galicia~100K0.43×
13Castile and León~100K0.43×
14Principality of Asturias~60K0.41×
15Aragon~60K0.39×
16Extremadura~50K0.37×
17Castilla-La Mancha~70K0.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pharmacy audience
#·InterestCategoryAffinity×
01JYSKHome & Garden3.27×
02Ana de ArmasMovies & TV3.05×
03CajamarBusiness & Career2.71×
04CortefielFashion & Accessoires2.48×
05Diez MinutosNews2.34×
06El MuebleHome & Garden2.25×
07SemanaNews2.15×
08Revista HOLANews2.04×
09Health careBusiness & Career1.99×
10AldiShopping1.86×
11WomanKids & Family1.82×
12MercadonaShopping1.76×
13LidlShopping1.71×
14IKEAHome & Garden1.70×
15PrimarkShopping1.67×
16Culinary artArts & Culture1.63×
17La CaixaBusiness & Career1.63×
18CarrefourShopping1.56×
19DesignHome & Garden1.54×
20FoodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pharmacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pharmacy audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
Design AffinityPREMIUM1.26×
Family OrientationCONSERVATISM1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pharmacy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Urban LifestyleOPEN0.75×
Risk AppetiteTHRILL0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Pharmacy have in Spain?

Pharmacy has an estimated audience of 5,931,882 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Pharmacy fans?

70.3% of Pharmacy fans are female, 29.7% are male, with an average age of 45.3 years.

03

Which brands do Pharmacy fans like most?

Pharmacy fans show strongest brand affinity for Food (1.52×), Design (1.54×), and Woman (1.82×) over the country average.

04

Where do Pharmacy fans live in Spain?

Pharmacy fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Canary Islands (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pharmacy fans also like?

Beyond Pharmacy itself, the audience over-indexes on Design (1.54×), Woman (1.82×), Semana (2.15×), and Cajamar (2.71×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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