A data profile of the people who buy, follow and care about Pharmacy in India — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 5,143,136 people in India.
The average Pharmacy fan in India is 36.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Bhojpuri language, Breaking news, Anandabazar Patrika, with strongest over-indexing on Bhojpuri language (1.79× the country average).
Demographically, the Pharmacy audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pharmacy fan in India is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Pharmacy profile in India.
27.9% are female, 72.1% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 36.8 |
| Estimated audience size | 5,143,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Pharmacy audience comes from India.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Where the Pharmacy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 3.58× | |
| 02 | Tamil Nadu | ~200K | 1.35× | |
| 03 | Telangana | ~90K | 1.24× | |
| 04 | Karnataka | ~200K | 1.23× | |
| 05 | Meghalaya | ~6K | 1.18× | |
| 06 | Assam | ~60K | 1.17× | |
| 07 | Arunachal Pradesh | ~4K | 1.17× | |
| 08 | Kerala | ~90K | 1.15× | |
| 09 | Maharashtra | ~300K | 1.11× | |
| 10 | Himachal Pradesh | ~20K | 1.05× | |
| 11 | Uttarakhand | ~30K | 1.00× | |
| 12 | Haryana | ~60K | 0.95× | |
| 13 | Uttar Pradesh | ~200K | 0.90× | |
| 14 | Nagaland | ~3K | 0.89× | |
| 15 | West Bengal | ~100K | 0.87× | |
| 16 | Gujarat | ~100K | 0.86× | |
| 17 | Rajasthan | ~100K | 0.86× | |
| 18 | Manipur | ~5K | 0.84× | |
| 19 | Andhra Pradesh | ~50K | 0.82× | |
| 20 | Sikkim | ~2K | 0.82× | |
| 21 | Madhya Pradesh | ~80K | 0.81× | |
| 22 | Chhattisgarh | ~30K | 0.81× | |
| 23 | Punjab (region) | ~50K | 0.79× | |
| 24 | Tripura | ~5K | 0.71× | |
| 25 | Mizoram | ~2K | 0.67× | |
| 26 | Jharkhand | ~30K | 0.65× | |
| 27 | Odisha | ~40K | 0.64× | |
| 28 | Jammu and Kashmir | ~10K | 0.58× | |
| 29 | Bihar | ~50K | 0.51× |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pharmacy school | Business & Career | 9.62× | ||
| 02 | Health education | Business & Career | 4.66× | ||
| 03 | Pharmacology | Business & Career | 3.42× | ||
| 04 | ESIC | Business & Career | 2.89× | ||
| 05 | Anandabazar Patrika | News | 2.23× | ||
| 06 | Indian Bank | Business & Career | 2.02× | ||
| 07 | Mamata Banerjee | Politics & Society | 1.94× | ||
| 08 | Commercial bank | Business & Career | 1.91× | ||
| 09 | Rabindranath Tagore | Literature | 1.86× | ||
| 10 | IndusInd Bank | Business & Career | 1.85× | ||
| 11 | Clinic | Health | 1.85× | ||
| 12 | Kinesiology | Health | 1.83× | ||
| 13 | Bhojpuri language | Politics & Society | 1.79× | ||
| 14 | Life insurance | Business & Career | 1.77× | ||
| 15 | Asia Cup | Sports | 1.71× | ||
| 16 | Therapy | Health | 1.64× | ||
| 17 | Kotak (band) | Music & Radio | 1.64× | ||
| 18 | Kabaddi | Sports | 1.56× | ||
| 19 | Breaking news | Movies & TV | 1.55× | ||
| 20 | Virtual private network | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.23× | |
| Tradition | CONSERVATISM | 1.02× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.44× | |
| Design Affinity | PREMIUM | 0.49× | |
| Sports Activity | POWER | 0.56× |
Pharmacy has an estimated audience of 5,143,136 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.9% of Pharmacy fans are female, 72.1% are male, with an average age of 36.8 years.
Pharmacy fans show strongest brand affinity for Bhojpuri language (1.79×), Breaking news (1.55×), and Anandabazar Patrika (2.23×) over the country average.
Pharmacy fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pharmacy itself, the audience over-indexes on Breaking news (1.55×), Anandabazar Patrika (2.23×), Therapy (1.64×), and Pharmacology (3.42×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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