A data profile of the people who buy, follow and care about Anandabazar Patrika in India — modelled from more than twelve digital signal sources. Anandabazar Patrika has an estimated audience of 5,683,770 people in India.
Anandabazar Patrika has an estimated audience of 5,683,770 people in India. 23.8% are female, 76.2% are male, average age 34.2. Top brand affinities: Apple TV, FIFA World Cup, Outlet store, Capgemini, Adobe.
Top brand affinities include Apple TV, FIFA World Cup, Outlet store, with strongest over-indexing on Apple TV (6.83× the country average).
Demographically, the Anandabazar Patrika audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Anandabazar Patrika fan in India is more male, around 34.2 years old, with strong Career Orientation tendencies and a notable affinity for Apple TV.
The key figures that characterise the Anandabazar Patrika profile in India.
23.8% are female, 76.2% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 34.2 |
| Estimated audience size | 5,683,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 36% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Anandabazar Patrika audience comes from India.
| Country | Share |
|---|---|
| India | 49.6% |
| Bangladesh | 18.8% |
| United States | 5.0% |
The strongest cross-interests of the Anandabazar Patrika audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elizabeth Banks | Movies & TV | 12.88× | ||
| 02 | Pink Floyd | Music & Radio | 12.88× | ||
| 03 | UBS | Business & Career | 11.96× | ||
| 04 | Barclays | Business & Career | 10.31× | ||
| 05 | Apple TV | Movies & TV | 6.83× | ||
| 06 | Goldman Sachs | Business & Career | 6.73× | ||
| 07 | Air Arabia | Travel & Leisure | 5.97× | ||
| 08 | Adobe | Technology & Electronics | 5.70× | ||
| 09 | Capgemini | Business & Career | 5.42× | ||
| 10 | Queen (band) | Music & Radio | 5.36× | ||
| 11 | Outlet store | Shopping | 5.00× | ||
| 12 | KPMG | Business & Career | 4.51× | ||
| 13 | Videography | Internet & Social Media | 2.80× | ||
| 14 | Handball | Sports | 2.21× | ||
| 15 | OnePlus | Technology & Electronics | 2.20× | ||
| 16 | Real Madrid C.F. | Sports | 1.67× | ||
| 17 | FIFA World Cup | Sports | 1.60× | ||
| 18 | Telecommunication | Technology & Electronics | 1.57× | ||
| 19 | Recipes | Food & Beverages | 1.51× | ||
| 20 | Game of Thrones | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.48× | |
| Community Orientation | OPEN | 2.05× | |
| Tradition | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.40× | |
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Anandabazar Patrika. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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