A data profile of the people who buy, follow and care about Game of Thrones in India — modelled from more than twelve digital signal sources. Game of Thrones has an estimated audience of 17,230,198 people in India.
The average Game of Thrones fan in India is 27.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include A Knight of the Seven Kingdoms, House of the Dragon, Heroes (TV series), with strongest over-indexing on A Knight of the Seven Kingdoms (10.49× the country average).
Demographically, the Game of Thrones audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Game of Thrones fan in India is more male, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for A Knight of the Seven Kingdoms.
The key figures that characterise the Game of Thrones profile in India.
26.5% are female, 73.5% are male, average age 27.0.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 27.0 |
| Estimated audience size | 17,230,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 27% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide Game of Thrones audience comes from India.
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 14.1% |
| Germany | 7.7% |
Where the Game of Thrones audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~800K | 1.98× | |
| 02 | Kerala | ~400K | 1.66× | |
| 03 | Gujarat | ~700K | 1.40× | |
| 04 | Andhra Pradesh | ~300K | 1.31× | |
| 05 | Telangana | ~300K | 1.22× | |
| 06 | Karnataka | ~500K | 1.21× | |
| 07 | Rajasthan | ~500K | 1.18× | |
| 08 | Maharashtra | ~1M | 1.16× | |
| 09 | Madhya Pradesh | ~400K | 1.15× | |
| 10 | Uttar Pradesh | ~900K | 1.09× | |
| 11 | Uttarakhand | ~90K | 1.09× | |
| 12 | Odisha | ~200K | 1.04× | |
| 13 | Chhattisgarh | ~100K | 1.04× | |
| 14 | Punjab (region) | ~200K | 1.03× | |
| 15 | Jharkhand | ~200K | 1.03× | |
| 16 | West Bengal | ~500K | 1.02× | |
| 17 | Bihar | ~300K | 1.01× | |
| 18 | Haryana | ~200K | 0.94× | |
| 19 | Assam | ~200K | 0.90× | |
| 20 | Himachal Pradesh | ~60K | 0.90× | |
| 21 | Jammu and Kashmir | ~60K | 0.78× | |
| 22 | Arunachal Pradesh | ~8K | 0.75× | |
| 23 | Goa | ~10K | 0.74× | |
| 24 | Tripura | ~20K | 0.65× | |
| 25 | Manipur | ~10K | 0.65× | |
| 26 | Sikkim | ~5K | 0.63× | |
| 27 | Nagaland | ~8K | 0.62× | |
| 28 | Mizoram | ~7K | 0.58× | |
| 29 | Meghalaya | ~10K | 0.53× |
The strongest cross-interests of the Game of Thrones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vikings (TV series) | Movies & TV | 13.46× | ||
| 02 | Norse mythology | Politics & Society | 11.74× | ||
| 03 | House of the Dragon | Movies & TV | 11.37× | ||
| 04 | Maisie Williams | Movies & TV | 10.68× | ||
| 05 | Prison Break | Movies & TV | 10.68× | ||
| 06 | A Knight of the Seven Kingdoms | Movies & TV | 10.49× | ||
| 07 | Kit Harington | Movies & TV | 9.39× | ||
| 08 | Heroes (TV series) | Movies & TV | 7.88× | ||
| 09 | Breaking Bad | Movies & TV | 6.96× | ||
| 10 | Easy (store) | Home & Garden | 6.88× | ||
| 11 | Barbeque Nation | Food & Beverages | 5.64× | ||
| 12 | Peacemaker | Movies & TV | 5.28× | ||
| 13 | Mia Khalifa | Movies & TV | 4.67× | ||
| 14 | True Detective | Movies & TV | 4.07× | ||
| 15 | Harry Potter | Movies & TV | 3.89× | ||
| 16 | Stranger Things | Movies & TV | 3.77× | ||
| 17 | XXXTentacion | Music & Radio | 2.42× | ||
| 18 | Sex and the City | Movies & TV | 1.86× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.51× | ||
| 20 | FIFA World Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Social Media Usage | JOY | 1.54× | |
| Tradition | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.94× | |
| Creativity | OPEN | 0.98× | |
| Family Orientation | CONSERVATISM | 1.04× |
Game of Thrones has an estimated audience of 17,230,198 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.5% of Game of Thrones fans are female, 73.5% are male, with an average age of 27.0 years.
Game of Thrones fans show strongest brand affinity for A Knight of the Seven Kingdoms (10.49×), House of the Dragon (11.37×), and Heroes (TV series) (7.88×) over the country average.
Game of Thrones fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~900K), and Tamil Nadu (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Game of Thrones itself, the audience over-indexes on House of the Dragon (11.37×), Heroes (TV series) (7.88×), Harry Potter (3.89×), and Peacemaker (5.28×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.