Vikings (TV series) Audience in United States

Vikings (TV series) logo

Vikings (TV series) has an estimated audience of 14,539,791 people in United States. 40.7% are female, 59.3% are male, average age 33.8. Top regions: Minnesota, California, Texas. Top brand affinities: A Knight of the Seven Kingdoms, Mythology, Norse mythology, Emma Stone, Luc Besson.

The average Vikings (TV series) fan in United States is 33.8 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include A Knight of the Seven Kingdoms, Mythology, Norse mythology, with strongest over-indexing on A Knight of the Seven Kingdoms (23.75× the country average). Demographically, the Vikings (TV series) audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Vikings (TV series) fans

Demographic split for Vikings (TV series) audience in United States
MetricValue
Female40.7%
Male59.3%
Average age33.8
Estimated audience size14,539,791

Audience persona

The typical Vikings (TV series) fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for A Knight of the Seven Kingdoms.

Top regions in United States

Top regions ranked by reach for Vikings (TV series) in United States
RegionReachAffinity
Minnesota2,089,83510.03×
California762,4290.48×
Texas613,2800.49×
Wisconsin488,8522.23×
Florida451,6910.46×
Illinois393,1380.81×
New York356,0440.44×
Iowa332,5392.78×
Pennsylvania326,6580.67×
Michigan302,2040.79×
Ohio263,6790.59×
North Carolina221,8720.51×
Arizona212,0560.71×
New Jersey207,0930.56×
Virginia201,4510.57×
Georgia180,0420.4×
Colorado164,1100.72×
North Dakota162,6025.44×
Indiana159,5630.6×
South Dakota151,2174.5×
Maryland145,8860.58×
Tennessee140,8310.48×
Missouri138,9260.59×
Washington138,5870.48×
Massachusetts135,8550.47×
South Carolina104,7970.48×
Kentucky94,3930.52×
Nebraska89,4061.23×
Louisiana85,2550.45×
Nevada78,8320.56×
Kansas77,5090.68×
Alabama76,2970.38×
Connecticut75,5030.52×
Oklahoma72,9850.45×
Oregon70,4980.42×
Utah60,4870.46×
Arkansas55,0410.46×
Mississippi52,2820.44×
Montana45,0051.12×
Idaho43,7070.6×
New Mexico43,4560.6×
West Virginia31,3580.46×
Hawaii31,1850.5×
New Hampshire27,4830.48×
Delaware25,8990.65×
Maine24,3740.47×
Rhode Island20,5580.44×
Washington, District of Columbia19,5760.45×
Alaska18,3890.59×
Wyoming17,9750.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vikings (TV series) audience
BrandAffinityCategory
A Knight of the Seven Kingdoms23.75×Movies & TV
Mythology14.17×Health
Norse mythology24.89×Politics & Society
Emma Stone14.78×Movies & TV
Luc Besson33.88×Movies & TV
Godzilla6.2×Movies & TV
Chronicle (film)20.08×Movies & TV
Sonic the Hedgehog (comics)11.73×Literature
Mark Ruffalo14.31×Movies & TV
Viking metal33.08×Music & Radio
David Harbour10.24×Movies & TV
Liam Neeson8.94×Movies & TV
Akira (manga)15.99×Movies & TV
Hugh Jackman10.39×Movies & TV
The Giver (film)18.54×Movies & TV
Charlie Hunnam8.49×Movies & TV
Keanu Reeves7.52×Movies & TV
Peacemaker2.93×Movies & TV
Beauty & the Beast (2012 TV series)15.52×Movies & TV
Super 8 (film)14.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vikings (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.49
ExtroversionTHRILL1.52
Early Adopter MentalityPOWER1.4
Sports ActivityPOWER1.32
MindfulnessBALANCE1.28
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Vikings (TV series)
CountryShare
United States42.0%
Germany5.8%
Brazil5.8%

See Vikings (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Vikings (TV series) have in United States?

Vikings (TV series) has an estimated audience of 14,539,791 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Vikings (TV series) fans?

40.7% of Vikings (TV series) fans are female, 59.3% are male, with an average age of 33.8 years.

Which brands do Vikings (TV series) fans like most?

Vikings (TV series) fans show strongest brand affinity for A Knight of the Seven Kingdoms (23.75×), Mythology (14.17×), and Norse mythology (24.89×) over the country average.

Where do Vikings (TV series) fans live in United States?

Vikings (TV series) fans in United States are most concentrated in Minnesota (reach 2,089,835), California (reach 762,429), and Texas (reach 613,280). These three regions account for the largest share of the active audience.

What other brands do Vikings (TV series) fans also like?

Beyond Vikings (TV series) itself, the audience over-indexes on Mythology (14.17×), Norse mythology (24.89×), Emma Stone (14.78×), and Luc Besson (33.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vikings (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.