Rascasse Audience Intelligence

Vikings (TV series) Audience in United States

A data profile of the people who buy, follow and care about Vikings (TV series) in United States — modelled from more than twelve digital signal sources. Vikings (TV series) has an estimated audience of 14,497,483 people in United States.

#31among TV series in United States#43among Movie / TV Show / Series in United States#164in Movies & TV

The average Vikings (TV series) fan in United States is 33.8 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include A Knight of the Seven Kingdoms, Mythology, Emma Stone, with strongest over-indexing on A Knight of the Seven Kingdoms (23.75× the country average).

Demographically, the Vikings (TV series) audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vikings (TV series) fan in United States is more male, around 33.8 years old, with strong Tradition tendencies and a notable affinity for A Knight of the Seven Kingdoms.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vikings (TV series) profile in United States.

Audience size
14.5M
in United States
Gender
40.7%♀
59.3% male
Age
33.8
average years
Country rank
#2416
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vikings (TV series) viewers

40.7% are female, 59.3% are male, average age 33.8.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Vikings (TV series) audience in United States
MetricValue
Female40.7%
Male59.3%
Average age33.8
Estimated audience size14,497,483
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Vikings (TV series) audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Vikings (TV series) audience comes from United States.

Worldwide audience distribution share by country for Vikings (TV series)
CountryShare
United States41.4%
Brazil6.0%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vikings (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Vikings (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~2M9.74×
02North Dakota~200K5.84×
03South Dakota~200K4.78×
04Iowa~300K2.80×
05Wisconsin~500K2.20×
06Nebraska~90K1.24×
07Montana~50K1.15×
08Wyoming~20K0.93×
09Illinois~400K0.78×
10Michigan~300K0.77×
11Arizona~200K0.70×
12Colorado~200K0.69×
13Kansas~80K0.66×
14Delaware~30K0.66×
15Pennsylvania~300K0.64×
16Alaska~20K0.64×
17New Mexico~40K0.61×
18Idaho~40K0.60×
19Indiana~200K0.58×
20Maryland~100K0.58×
21Missouri~100K0.57×
22Ohio~300K0.56×
23Nevada~80K0.55×
24New Jersey~200K0.54×
25Virginia~200K0.54×
26Kentucky~90K0.51×
27Connecticut~70K0.51×
28Hawaii~30K0.50×
29New Hampshire~30K0.49×
30North Carolina~200K0.48×
31West Virginia~30K0.48×
32Maine~30K0.48×
33South Carolina~100K0.47×
34Texas~600K0.46×
35Tennessee~100K0.46×
36Massachusetts~100K0.46×
37Arkansas~60K0.46×
38Rhode Island~20K0.46×
39Washington, District of Columbia~20K0.46×
40California~700K0.45×
41Washington~100K0.45×
42Louisiana~80K0.45×
43Utah~60K0.45×
44Mississippi~50K0.45×
45Florida~400K0.44×
46Oklahoma~70K0.44×
47New York~300K0.42×
48Oregon~70K0.40×
49Georgia~200K0.38×
50Alabama~80K0.38×
Fig. 06

Affinity by region

Affinity by region — Vikings (TV series), United States
0.38×1.00×9.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vikings (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vikings (TV series) audience
#·InterestCategoryAffinity×
01Luc BessonMovies & TV33.88×
02Viking metalMusic & Radio33.08×
03Norse mythologyPolitics & Society24.89×
04A Knight of the Seven KingdomsMovies & TV23.75×
05Chronicle (film)Movies & TV20.08×
06The Giver (film)Movies & TV18.54×
07Akira (manga)Movies & TV15.99×
08Beauty & the Beast (2012 TV series)Movies & TV15.52×
09Dolph LundgrenMovies & TV14.81×
10Emma StoneMovies & TV14.78×
11Super 8 (film)Movies & TV14.43×
12Mark RuffaloMovies & TV14.31×
13MythologyHealth14.17×
14Hugh JackmanMovies & TV10.39×
15David HarbourMovies & TV10.24×
16Liam NeesonMovies & TV8.94×
17Charlie HunnamMovies & TV8.49×
18Keanu ReevesMovies & TV7.52×
19GodzillaMovies & TV6.20×
20PeacemakerMovies & TV2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vikings (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vikings (TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
PatriotismCONSERVATISM1.51×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vikings (TV series) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.03×
Quality AwarenessPREMIUM1.04×
Design AffinityPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vikings (TV series) have in United States?

Vikings (TV series) has an estimated audience of 14,497,483 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Vikings (TV series) viewers?

40.7% of Vikings (TV series) fans are female, 59.3% are male, with an average age of 33.8 years.

03

Which brands do Vikings (TV series) fans like most?

Vikings (TV series) fans show strongest brand affinity for A Knight of the Seven Kingdoms (23.75×), Mythology (14.17×), and Emma Stone (14.78×) over the country average.

04

Where do Vikings (TV series) fans live in United States?

Vikings (TV series) fans in United States are most concentrated in Minnesota (reach ~2M), California (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Vikings (TV series) fans also like?

Beyond Vikings (TV series) itself, the audience over-indexes on Mythology (14.17×), Emma Stone (14.78×), Norse mythology (24.89×), and Luc Besson (33.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vikings (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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