A data profile of the people who buy, follow and care about Dainik Bhaskar in India — modelled from more than twelve digital signal sources. Dainik Bhaskar has an estimated audience of 6,971,762 people in India.
Dainik Bhaskar has an estimated audience of 6,971,762 people in India. 21.6% are female, 78.4% are male, average age 34.0. Top brand affinities: Breaking news, Real property, Activism, OnePlus, Videography.
Top brand affinities include Breaking news, Real property, Activism, with strongest over-indexing on Breaking news (1.92× the country average).
Demographically, the Dainik Bhaskar audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Dainik Bhaskar fan in India is more male, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Dainik Bhaskar profile in India.
21.6% are female, 78.4% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 34.0 |
| Estimated audience size | 6,971,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Dainik Bhaskar audience comes from India.
| Country | Share |
|---|---|
| India | 69.9% |
| United Arab Emirates | 5.0% |
| United States | 3.1% |
The strongest cross-interests of the Dainik Bhaskar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sevilla FC | Sports | 5.17× | ||
| 02 | Harry Styles | Music & Radio | 4.18× | ||
| 03 | Modern Family | Movies & TV | 2.59× | ||
| 04 | Real property | Home & Garden | 2.32× | ||
| 05 | Traditional medicine | Health | 2.22× | ||
| 06 | City car | Cars & Mobility | 1.93× | ||
| 07 | Breaking news | Movies & TV | 1.92× | ||
| 08 | Fertilizer | Home & Garden | 1.86× | ||
| 09 | Nobel Peace Prize | Politics & Society | 1.78× | ||
| 10 | Elon Musk | Business & Career | 1.76× | ||
| 11 | Activism | Politics & Society | 1.75× | ||
| 12 | OnePlus | Technology & Electronics | 1.72× | ||
| 13 | Videography | Internet & Social Media | 1.69× | ||
| 14 | Health insurance | Business & Career | 1.68× | ||
| 15 | NASDAQ | Business & Career | 1.60× | ||
| 16 | Car dealership | Cars & Mobility | 1.60× | ||
| 17 | Rail transport | Travel & Leisure | 1.59× | ||
| 18 | Microwave oven | Home & Garden | 1.57× | ||
| 19 | Solar energy | Home & Garden | 1.57× | ||
| 20 | Sugar substitute | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.59× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Pet Ownership | JOY | 0.68× | |
| Mindfulness | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dainik Bhaskar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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