A data profile of the people who buy, follow and care about Health insurance in India — modelled from more than twelve digital signal sources. Health insurance has an estimated audience of 4,656,619 people in India.
The average Health insurance fan in India is 37.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include ESIC, Term life insurance, Mutual fund, with strongest over-indexing on ESIC (6.44× the country average).
Demographically, the Health insurance audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Health insurance fan in India is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for ESIC.
The key figures that characterise the Health insurance profile in India.
19.1% are female, 80.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 19.1% |
| Male | 80.9% |
| Average age | 37.8 |
| Estimated audience size | 4,656,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 33% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Health insurance audience comes from India.
| Country | Share |
|---|---|
| United States | 30.8% |
| Brazil | 6.6% |
| India | 5.7% |
Where the Health insurance audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~100K | 1.77× | |
| 02 | Karnataka | ~200K | 1.76× | |
| 03 | Haryana | ~100K | 1.61× | |
| 04 | Andhra Pradesh | ~90K | 1.60× | |
| 05 | Maharashtra | ~300K | 1.47× | |
| 06 | Uttar Pradesh | ~300K | 1.27× | |
| 07 | Tamil Nadu | ~100K | 1.24× | |
| 08 | Kerala | ~80K | 1.20× | |
| 09 | Jharkhand | ~40K | 1.12× | |
| 10 | Punjab (region) | ~70K | 1.08× | |
| 11 | Madhya Pradesh | ~90K | 1.04× | |
| 12 | Uttarakhand | ~20K | 1.04× | |
| 13 | Assam | ~50K | 1.03× | |
| 14 | Chhattisgarh | ~30K | 1.00× | |
| 15 | Goa | ~5K | 1.00× | |
| 16 | Odisha | ~50K | 0.97× | |
| 17 | Gujarat | ~100K | 0.93× | |
| 18 | West Bengal | ~100K | 0.92× | |
| 19 | Sikkim | ~2K | 0.87× | |
| 20 | Himachal Pradesh | ~20K | 0.83× | |
| 21 | Tripura | ~5K | 0.79× | |
| 22 | Manipur | ~5K | 0.77× | |
| 23 | Arunachal Pradesh | ~2K | 0.75× | |
| 24 | Rajasthan | ~80K | 0.74× | |
| 25 | Bihar | ~60K | 0.70× | |
| 26 | Meghalaya | ~3K | 0.68× | |
| 27 | Mizoram | ~2K | 0.68× | |
| 28 | Jammu and Kashmir | ~10K | 0.67× | |
| 29 | Nagaland | ~2K | 0.67× |
The strongest cross-interests of the Health insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Munich Re | Business & Career | 34.67× | ||
| 02 | Reinsurance | Business & Career | 34.13× | ||
| 03 | Barmer | Business & Career | 9.42× | ||
| 04 | Term life insurance | Business & Career | 6.55× | ||
| 05 | ESIC | Business & Career | 6.44× | ||
| 06 | UltraTech Cement | Business & Career | 6.22× | ||
| 07 | Critical illness insurance | Business & Career | 5.47× | ||
| 08 | Insurance policy | Business & Career | 5.10× | ||
| 09 | Life insurance | Business & Career | 3.02× | ||
| 10 | Financial adviser | Business & Career | 2.64× | ||
| 11 | Mutual fund | Business & Career | 2.57× | ||
| 12 | Financial plan | Movies & TV | 2.26× | ||
| 13 | Loan | Business & Career | 2.06× | ||
| 14 | Ajit Pawar | Politics & Society | 1.87× | ||
| 15 | Return on investment | Business & Career | 1.87× | ||
| 16 | Option (finance) | Business & Career | 1.81× | ||
| 17 | Insurance | Business & Career | 1.75× | ||
| 18 | Stock market | Business & Career | 1.62× | ||
| 19 | Aaj Tak | Movies & TV | 1.56× | ||
| 20 | Bhojpuri language | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.65× | |
| Family Orientation | CONSERVATISM | 1.21× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.38× | |
| Early Adopter Mentality | POWER | 0.40× | |
| Pet Ownership | JOY | 0.44× |
Health insurance has an estimated audience of 4,656,619 people in India, concentrated in Maharashtra and Uttar Pradesh.
19.1% of Health insurance fans are female, 80.9% are male, with an average age of 37.8 years.
Health insurance fans show strongest brand affinity for ESIC (6.44×), Term life insurance (6.55×), and Mutual fund (2.57×) over the country average.
Health insurance fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Health insurance itself, the audience over-indexes on Term life insurance (6.55×), Mutual fund (2.57×), Insurance policy (5.1×), and Barmer (9.42×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Health insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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