A data profile of the people who buy, follow and care about Health insurance in Brazil — modelled from more than twelve digital signal sources. Health insurance has an estimated audience of 5,349,525 people in Brazil.
The average Health insurance fan in Brazil is 44.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Health system, Botafogo, Insurance, with strongest over-indexing on Health system (5.48× the country average).
Demographically, the Health insurance audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Health insurance fan in Brazil is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Health system.
The key figures that characterise the Health insurance profile in Brazil.
71.1% are female, 28.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 44.5 |
| Estimated audience size | 5,349,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Health insurance audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.8% |
| Brazil | 6.6% |
| India | 5.7% |
Where the Health insurance audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.12× | |
| 02 | Rio de Janeiro | ~500K | 1.09× | |
| 03 | Tocantins | ~40K | 1.08× | |
| 04 | Amapá | ~20K | 1.08× | |
| 05 | Acre | ~20K | 1.08× | |
| 06 | Sergipe | ~60K | 1.02× | |
| 07 | Roraima | ~20K | 1.02× | |
| 08 | Federal District | ~90K | 1.01× | |
| 09 | Rondônia | ~50K | 1.01× | |
| 10 | Alagoas | ~80K | 1.00× | |
| 11 | Piauí | ~70K | 1.00× | |
| 12 | Mato Grosso do Sul | ~80K | 0.99× | |
| 13 | Espírito Santo | ~100K | 0.97× | |
| 14 | Paraíba | ~100K | 0.97× | |
| 15 | Amazonas | ~90K | 0.97× | |
| 16 | Rio Grande do Norte | ~90K | 0.97× | |
| 17 | Maranhão | ~100K | 0.96× | |
| 18 | Mato Grosso | ~100K | 0.96× | |
| 19 | Rio Grande do Sul | ~300K | 0.95× | |
| 20 | Santa Catarina | ~200K | 0.95× | |
| 21 | Pernambuco | ~200K | 0.95× | |
| 22 | Minas Gerais | ~500K | 0.94× | |
| 23 | Goiás | ~200K | 0.93× | |
| 24 | Pará | ~200K | 0.93× | |
| 25 | Paraná | ~300K | 0.92× | |
| 26 | Ceará | ~200K | 0.92× | |
| 27 | Bahia | ~300K | 0.89× |
The strongest cross-interests of the Health insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MetLife | Business & Career | 6.89× | ||
| 02 | Health system | Health | 5.48× | ||
| 03 | Supernaturals | Health | 2.71× | ||
| 04 | O Dia | News | 2.44× | ||
| 05 | Saúde (district of São Paulo) | Travel & Leisure | 2.33× | ||
| 06 | Roberto Carlos (singer) | Music & Radio | 2.22× | ||
| 07 | Insurance | Business & Career | 2.20× | ||
| 08 | True Detective | Movies & TV | 2.09× | ||
| 09 | Assaí | Food & Beverages | 2.06× | ||
| 10 | Enel | Home & Garden | 2.03× | ||
| 11 | Electrolux | Home & Garden | 1.86× | ||
| 12 | Tooth | Health | 1.80× | ||
| 13 | MSN | News | 1.72× | ||
| 14 | Crochet | Home & Garden | 1.67× | ||
| 15 | Carrefour | Shopping | 1.66× | ||
| 16 | Botafogo | Sports | 1.63× | ||
| 17 | Andressa Urach | Fashion & Accessoires | 1.63× | ||
| 18 | Pedagogy | Kids & Family | 1.57× | ||
| 19 | Health care | Business & Career | 1.55× | ||
| 20 | Sewing | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.13× | |
| Creativity | OPEN | 1.13× | |
| Need for Security | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Extroversion | THRILL | 0.63× | |
| Individualism | JOY | 0.69× |
Health insurance has an estimated audience of 5,349,525 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
71.1% of Health insurance fans are female, 28.9% are male, with an average age of 44.5 years.
Health insurance fans show strongest brand affinity for Health system (5.48×), Botafogo (1.63×), and Insurance (2.2×) over the country average.
Health insurance fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Health insurance itself, the audience over-indexes on Botafogo (1.63×), Insurance (2.2×), Saúde (district of São Paulo) (2.33×), and Roberto Carlos (singer) (2.22×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Health insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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