A data profile of the people who buy, follow and care about True Detective in Brazil — modelled from more than twelve digital signal sources. True Detective has an estimated audience of 6,780,521 people in Brazil.
The average True Detective fan in Brazil is 36.6 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Jimmy Kimmel, Twin Peaks, Fargo (film), with strongest over-indexing on Jimmy Kimmel (382.54× the country average).
Demographically, the True Detective audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical True Detective fan in Brazil is balanced, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Jimmy Kimmel.
The key figures that characterise the True Detective profile in Brazil.
54.7% are female, 45.3% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 36.6 |
| Estimated audience size | 6,780,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide True Detective audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.5% |
| India | 13.4% |
| Brazil | 11.5% |
Where the True Detective audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~700K | 1.59× | |
| 02 | Santa Catarina | ~400K | 1.24× | |
| 03 | Federal District | ~100K | 1.23× | |
| 04 | Paraná | ~500K | 1.11× | |
| 05 | Mato Grosso do Sul | ~100K | 1.09× | |
| 06 | Amapá | ~30K | 1.07× | |
| 07 | São Paulo | ~2M | 1.06× | |
| 08 | Minas Gerais | ~800K | 1.06× | |
| 09 | Piauí | ~100K | 1.04× | |
| 10 | Paraíba | ~100K | 1.03× | |
| 11 | Pernambuco | ~300K | 1.02× | |
| 12 | Rio de Janeiro | ~700K | 1.01× | |
| 13 | Acre | ~20K | 1.01× | |
| 14 | Roraima | ~20K | 0.99× | |
| 15 | Goiás | ~300K | 0.97× | |
| 16 | Ceará | ~300K | 0.96× | |
| 17 | Rondônia | ~60K | 0.96× | |
| 18 | Rio Grande do Norte | ~100K | 0.95× | |
| 19 | Alagoas | ~100K | 0.93× | |
| 20 | Sergipe | ~70K | 0.93× | |
| 21 | Pará | ~200K | 0.90× | |
| 22 | Amazonas | ~100K | 0.86× | |
| 23 | Espírito Santo | ~100K | 0.85× | |
| 24 | Tocantins | ~40K | 0.84× | |
| 25 | Mato Grosso | ~100K | 0.80× | |
| 26 | Bahia | ~400K | 0.78× | |
| 27 | Maranhão | ~100K | 0.78× |
The strongest cross-interests of the True Detective audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jon Stewart | Movies & TV | 454.55× | ||
| 02 | Jimmy Kimmel | Movies & TV | 382.54× | ||
| 03 | Conan O'Brien | Movies & TV | 245.42× | ||
| 04 | Twin Peaks | Movies & TV | 192.00× | ||
| 05 | Law & Order: Special Victims Unit | Movies & TV | 168.12× | ||
| 06 | NCIS: Los Angeles | Movies & TV | 154.22× | ||
| 07 | Fargo (film) | Movies & TV | 150.80× | ||
| 08 | American Crime Story | Movies & TV | 138.40× | ||
| 09 | CSI (franchise) | Movies & TV | 133.60× | ||
| 10 | Hawaii Five-0 | Movies & TV | 125.75× | ||
| 11 | Criminal Minds | Movies & TV | 119.36× | ||
| 12 | The Mentalist | Movies & TV | 77.11× | ||
| 13 | Mad Men | Movies & TV | 72.44× | ||
| 14 | The Handmaid's Tale | Movies & TV | 58.02× | ||
| 15 | House of Cards (U.S. TV series) | Movies & TV | 50.69× | ||
| 16 | Sherlock (TV series) | Movies & TV | 48.60× | ||
| 17 | True crime | Movies & TV | 38.09× | ||
| 18 | Scandal (TV series) | Movies & TV | 30.56× | ||
| 19 | Breaking Bad | Movies & TV | 24.22× | ||
| 20 | Dexter (TV series) | Movies & TV | 22.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.49× | |
| Early Adopter Mentality | POWER | 2.08× | |
| Design Affinity | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Tradition | CONSERVATISM | 0.78× | |
| Patriotism | CONSERVATISM | 0.83× |
True Detective has an estimated audience of 6,780,521 people in Brazil, concentrated in São Paulo and Minas Gerais.
54.7% of True Detective fans are female, 45.3% are male, with an average age of 36.6 years.
True Detective fans show strongest brand affinity for Jimmy Kimmel (382.54×), Twin Peaks (192×), and Fargo (film) (150.8×) over the country average.
True Detective fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond True Detective itself, the audience over-indexes on Twin Peaks (192×), Fargo (film) (150.8×), Criminal Minds (119.36×), and Law & Order: Special Victims Unit (168.12×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for True Detective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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