Insurance Audience in Brazil

Demographics of Insurance fans

Audience persona

The typical Insurance fan in Brazil is more female, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Credit cards.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Insurance audiences in other countries

• Insurance — Germany
• Insurance — United States
• Insurance — United Kingdom
• Insurance — France
• Insurance — Italy
• Insurance — Spain
• Insurance — Japan
• Insurance — South Korea
• Insurance — India
• Insurance — Canada
• Insurance — Mexico

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Frequently asked questions

How many fans does Insurance have in Brazil?

Insurance has an estimated audience of 12,248,293 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

What is the gender split and age of Insurance fans?

57.0% of Insurance fans are female, 43.0% are male, with an average age of 43.5 years.

Which brands do Insurance fans like most?

Insurance fans show strongest brand affinity for Credit cards (1.67×), Financial services (1.71×), and Localiza (1.68×) over the country average.

Where do Insurance fans live in Brazil?

Insurance fans in Brazil are most concentrated in São Paulo (reach 4,769,372), Rio de Janeiro (reach 1,381,350), and Minas Gerais (reach 1,234,768). These three regions account for the largest share of the active audience.

What other brands do Insurance fans also like?

Beyond Insurance itself, the audience over-indexes on Financial services (1.71×), Localiza (1.68×), Banco do Brasil (1.56×), and Ney Matogrosso (1.78×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.