Rascasse Audience Intelligence

Financial services Audience in Brazil

A data profile of the people who buy, follow and care about Financial services in Brazil — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 14,583,619 people in Brazil.

#193among Topic in Brazil#41in Business & Career

The average Financial services fan in Brazil is 43.3 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial services profile in Brazil.

Audience size
14.6M
in Brazil
Gender
52.7%♀
47.3% male
Age
43.3
average years
Country rank
#285
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial services fans

52.7% are female, 47.3% are male, average age 43.3.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Financial services audience in Brazil
MetricValue
Female52.7%
Male47.3%
Average age43.3
Estimated audience size14,583,619
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Financial services audience in Brazil
Age bracketShare%
16-199%
20-2918%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Financial services audience comes from Brazil.

Worldwide audience distribution share by country for Financial services
CountryShare
United States18.3%
India6.7%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial services audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Financial services fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso do Sul~200K1.12×
02Roraima~50K1.10×
03Acre~50K1.08×
04Alagoas~200K1.05×
05Rondônia~100K1.04×
06Sergipe~200K1.03×
07Tocantins~100K1.03×
08Amazonas~300K1.01×
09Amapá~50K1.01×
10Piauí~200K1.00×
11Mato Grosso~300K0.99×
12Paraíba~300K0.98×
13Rio Grande do Norte~200K0.98×
14Maranhão~400K0.97×
15Federal District~200K0.97×
16Pará~500K0.96×
17Espírito Santo~300K0.95×
18Santa Catarina~600K0.94×
19Pernambuco~600K0.94×
20Goiás~500K0.94×
21Ceará~600K0.93×
22Bahia~900K0.90×
23Rio Grande do Sul~800K0.89×
24Paraná~800K0.88×
25Rio de Janeiro~1M0.85×
26São Paulo~3M0.84×
27Minas Gerais~1.5M0.83×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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