Financial services Audience in Brazil

Financial services has an estimated audience of 14,583,619 people in Brazil. 52.7% are female, 47.3% are male, average age 43.3. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.

The average Financial services fan in Brazil is 43.3 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Financial services audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Category: Business & Career · Type: Topic

Demographics of Financial services fans

Demographic split for Financial services audience in Brazil
MetricValue
Female52.7%
Male47.3%
Average age43.3
Estimated audience size14,583,619

Top regions in Brazil

Top regions ranked by reach for Financial services in Brazil
RegionReachAffinity
São Paulo2,944,1340.78×
Rio de Janeiro757,6050.55×
Minas Gerais631,8910.42×
Santa Catarina529,3300.79×
Paraná524,5970.59×
Bahia460,9480.48×
Ceará407,5460.64×
Pernambuco386,9320.58×
Goiás385,5800.69×
Rio Grande do Sul378,6580.44×
Mato Grosso do Sul366,8341.72×
Pará335,1260.7×
Alagoas294,1831.38×
Amazonas274,5471.08×
Paraíba251,6830.86×
Mato Grosso250,6140.92×
Maranhão246,8160.68×
Piauí207,4381.02×
Federal District204,9120.84×
Sergipe199,2531.31×
Rondônia175,3281.44×
Rio Grande do Norte172,9570.71×
Espírito Santo162,8200.54×
Tocantins136,8351.42×
Acre121,6162.39×
Roraima116,9052.84×
Amapá60,6821.17×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial services audience
TraitClusterScore
Need for SecurityCONSERVATISM1.63
Risk AppetiteTHRILL1.35
Quality AwarenessPREMIUM1.2
Luxury OrientationPREMIUM1.09
Career OrientationPOWER1.04
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Financial services
CountryShare
United States18.3%
India6.7%
Brazil5.3%

See Financial services audiences in other countries

More Business & Career audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.