Financial services Audience in Canada

Financial services has an estimated audience of 6,983,775 people in Canada. 44.4% are female, 55.6% are male, average age 43.4. Top regions: Ontario, Quebec, British Columbia.

The average Financial services fan in Canada is 43.4 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Business & Career · Type: Topic

Demographics of Financial services fans

Demographic split for Financial services audience in Canada
MetricValue
Female44.4%
Male55.6%
Average age43.4
Estimated audience size6,983,775

Financial services fans by region: top regions in Canada

Top regions ranked by reach for Financial services in Canada
RegionReachAffinity
Ontario~4.5M1.5×
Quebec~1M0.7×
British Columbia~1M0.99×
Alberta~900K1.06×
Saskatchewan~300K1.29×
Manitoba~200K0.94×
Nova Scotia~200K0.96×
New Brunswick~200K1.05×
Newfoundland and Labrador~100K0.93×
Prince Edward Island~30K0.98×

Worldwide distribution

Worldwide audience distribution share by country for Financial services
CountryShare
United States18.3%
India6.7%
Brazil5.3%

See Financial services audiences in other countries

More Business & Career audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.