A data profile of the people who buy, follow and care about Food and drink in Canada — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 21,077,113 people in Canada.
The average Food and drink fan in Canada is 40.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
The key figures that characterise the Food and drink profile in Canada.
52.3% are female, 47.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.0 |
| Estimated audience size | 21,077,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Food and drink audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Where the Food and drink audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~13M | 2.12× | |
| 02 | British Columbia | ~3.5M | 1.07× | |
| 03 | Prince Edward Island | ~100K | 1.07× | |
| 04 | Newfoundland and Labrador | ~300K | 0.98× | |
| 05 | Manitoba | ~800K | 0.97× | |
| 06 | New Brunswick | ~500K | 0.95× | |
| 07 | Saskatchewan | ~600K | 0.94× | |
| 08 | Nova Scotia | ~600K | 0.93× | |
| 09 | Alberta | ~2M | 0.84× | |
| 10 | Quebec | ~4M | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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