Food and drink Audience in Canada
Food and drink has an estimated audience of 21,077,113 people in Canada. 52.3% are female, 47.7% are male, average age 40.0. Top regions: Ontario, Quebec, British Columbia.
The average Food and drink fan in Canada is 40.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food and drink fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.0 |
| Estimated audience size | 21,077,113 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 12,600,000 | 2.12× |
| Quebec | 4,195,272 | 0.83× |
| British Columbia | 3,362,790 | 1.07× |
| Alberta | 2,173,212 | 0.84× |
| Manitoba | 761,354 | 0.97× |
| Saskatchewan | 629,245 | 0.94× |
| Nova Scotia | 585,690 | 0.93× |
| New Brunswick | 463,899 | 0.95× |
| Newfoundland and Labrador | 313,644 | 0.98× |
| Prince Edward Island | 111,286 | 1.07× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
See Food and drink audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Arts and music (21,063,262)
- Sports (20,983,256)
- Shopping and fashion (20,186,840)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.