Rascasse Audience Intelligence

Food and drink Audience in Germany

Name: Food and drink — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Food and drink in Germany — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 39,623,635 people in Germany.

#1among Lifestyle cluster in Germany #1among Topic in Germany #1in Food & Beverages

The average Food and drink fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include zap imóveis, with strongest over-indexing on zap imóveis (1.51× the country average).

Demographically, the Food and drink audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.

The typical Food and drink fan in Germany is balanced, around 39.4 years old, with strong Individualism tendencies and a notable affinity for zap imóveis.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food and drink profile in Germany.

Audience size

39.6M

in Germany

Gender

54.7%♀

45.3% male

Age

39.4

average years

Country rank

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Food and drink fans

54.7% are female, 45.3% are male, average age 39.4.

Fig. 02

Gender split

54.7%

Female

45.3%

Male

Demographic split for Food and drink audience in Germany
Metric	Value
Female	54.7%
Male	45.3%
Average age	39.4
Estimated audience size	39,623,635

Fig. 03

Age distribution

Age distribution of the Food and drink audience in Germany
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		20%
40-49		22%
50+		19%

Fig. 04

Worldwide distribution

4.9%

of the worldwide Food and drink audience comes from Germany.

Worldwide audience distribution share by country for Food and drink
Country	Share
United States	22.7%
Japan	8.7%
India	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food and drink audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food and drink fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~3.5M	1.22×
02	Niedersachsen	~4.5M	1.21×
03	Nordrhein-Westfalen	~10M	1.16×
04	Bremen	~400K	1.14×
05	Thüringen	~1M	1.10×
06	Sachsen-Anhalt	~1M	1.06×
07	Schleswig-Holstein	~1.5M	1.04×
08	Saarland	~500K	1.01×
09	Brandenburg	~1M	0.99×
10	Bayern	~6M	0.98×
11	Baden-Württemberg	~5.5M	0.98×
12	Mecklenburg-Vorpommern	~700K	0.97×
13	Hamburg	~800K	0.91×
14	Sachsen	~1.5M	0.89×
15	Rheinland-Pfalz	~2M	0.88×
16	Berlin	~1.5M	0.81×

Affinity by region — Food and drink, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food and drink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food and drink audience
#	·	Interest	Category	Affinity	×
01		zap imóveis	Travel & Leisure		1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food and drink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Food and drink audience · What stands out
Trait	Cluster	Score
Individualism	JOY	0.90×
Pet Ownership	JOY	0.89×
DIY Mentality	THRILL	0.85×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Food and drink audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.69×
Indulgence	JOY	0.71×
Patriotism	CONSERVATISM	0.71×

0×1.00× baseline2×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)
Sports and outdoors (37,119,565)

See Food and drink audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →