Food and drink Audience in Germany
Food and drink has an estimated audience of 39,623,635 people in Germany. 54.7% are female, 45.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: zap imóveis.
The average Food and drink fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include zap imóveis, with strongest over-indexing on zap imóveis (1.51× the country average). Demographically, the Food and drink audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food and drink fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.4 |
| Estimated audience size | 39,623,635 |
Audience persona
The typical Food and drink fan in Germany is balanced, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for zap imóveis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 10,980,974 | 1.27× |
| Bayern | 6,514,074 | 1.02× |
| Baden-Württemberg | 5,735,257 | 1.06× |
| Niedersachsen | 5,067,742 | 1.32× |
| Hessen | 4,156,609 | 1.38× |
| Rheinland-Pfalz | 1,686,898 | 0.85× |
| Sachsen | 1,574,589 | 0.81× |
| Schleswig-Holstein | 1,418,496 | 1× |
| Brandenburg | 1,317,280 | 1.07× |
| Berlin | 1,266,047 | 0.71× |
| Sachsen-Anhalt | 1,068,611 | 1.04× |
| Thüringen | 924,257 | 0.92× |
| Hamburg | 823,950 | 0.92× |
| Mecklenburg-Vorpommern | 592,106 | 0.78× |
| Saarland | 401,750 | 0.83× |
| Bremen | 348,410 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| zap imóveis | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Convenience Orientation | PREMIUM | 1.31 |
| Urban Lifestyle | OPEN | 1.14 |
| Career Orientation | POWER | 1.13 |
| Sustainability | BALANCE | 1.12 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
See Food and drink audiences in other countries
More Lifestyle cluster audiences in Germany
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
- Sports and outdoors (37,119,565)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.