Food and drink Audience in Germany
Food and drink has an estimated audience of 39,623,635 people in Germany. 54.7% are female, 45.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: zap imóveis.
The average Food and drink fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include zap imóveis, with strongest over-indexing on zap imóveis (1.51× the country average). Demographically, the Food and drink audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Individualism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food and drink fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.4 |
| Estimated audience size | 39,623,635 |
Audience persona
The typical Food and drink fan in Germany is balanced, around 39.4 years old, with strong Individualism tendencies and a notable affinity for zap imóveis.
Food and drink fans by region: top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | ~11M | 1.25× |
| Bayern | ~6.5M | 1.02× |
| Baden-Württemberg | ~5.5M | 1.05× |
| Niedersachsen | ~5M | 1.27× |
| Hessen | ~4M | 1.32× |
| Rheinland-Pfalz | ~2M | 0.91× |
| Sachsen | ~1.5M | 0.88× |
| Berlin | ~1.5M | 0.81× |
| Schleswig-Holstein | ~1.5M | 1× |
| Brandenburg | ~1.5M | 1.04× |
| Sachsen-Anhalt | ~1M | 1.02× |
| Thüringen | ~1M | 0.96× |
| Hamburg | ~900K | 0.95× |
| Mecklenburg-Vorpommern | ~700K | 0.92× |
| Saarland | ~500K | 0.95× |
| Bremen | ~300K | 1.01× |
Top brand affinities of Food and drink fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| zap imóveis | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 0.9 |
| Pet Ownership | JOY | 0.89 |
| DIY Mentality | THRILL | 0.85 |
| Creativity | OPEN | 0.84 |
| Healthy Lifestyle | BALANCE | 0.83 |
| LGBTQ+ Identity | OPEN | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
See Food and drink audiences in other countries
More Lifestyle cluster audiences in Germany
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
- Sports and outdoors (37,119,565)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.