Entertainment Audience in Germany
Entertainment has an estimated audience of 39,502,829 people in Germany. 52.1% are female, 47.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: House music, Chihuahua (dog), French Bulldog, Musical instrument, Labrador Retriever.
The average Entertainment fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include House music, Chihuahua (dog), French Bulldog, with strongest over-indexing on House music (1.64× the country average). Demographically, the Entertainment audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 39.0 |
| Estimated audience size | 39,502,829 |
Audience persona
The typical Entertainment fan in Germany is balanced, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for House music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | ~8M | 0.91× |
| Baden-Württemberg | ~6M | 1.15× |
| Bayern | ~5.5M | 0.89× |
| Niedersachsen | ~4M | 1.04× |
| Hessen | ~2.5M | 0.87× |
| Rheinland-Pfalz | ~2M | 0.92× |
| Thüringen | ~1.5M | 1.62× |
| Schleswig-Holstein | ~1.5M | 1× |
| Sachsen | ~1.5M | 0.65× |
| Mecklenburg-Vorpommern | ~1M | 2.22× |
| Sachsen-Anhalt | ~1M | 0.97× |
| Berlin | ~900K | 0.52× |
| Brandenburg | ~900K | 0.7× |
| Saarland | ~700K | 1.37× |
| Hamburg | ~600K | 0.73× |
| Bremen | ~200K | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| House music | 1.64× | Music & Radio |
| Chihuahua (dog) | 1.96× | Pets & Animals |
| French Bulldog | 1.85× | Pets & Animals |
| Musical instrument | 1.65× | Music & Radio |
| Labrador Retriever | 1.8× | Pets & Animals |
| Siberian Husky | 1.86× | Pets & Animals |
| Shih Tzu | 1.96× | Pets & Animals |
| Electric guitar | 2.07× | Music & Radio |
| Yorkshire Terrier | 1.88× | Pets & Animals |
| Beagle | 1.85× | Pets & Animals |
| Black cat | 1.98× | Pets & Animals |
| CHIO Aachen | 1.72× | Sports |
| Bulldog | 1.81× | Pets & Animals |
| British Shorthair | 1.89× | Pets & Animals |
| High school | 1.78× | Business & Career |
| Succulent plant | 2.09× | Home & Garden |
| Patio | 1.65× | Home & Garden |
| Piano | 1.92× | Music & Radio |
| Deutsch lernen | 1.97× | Business & Career |
| Carpentry | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.27 |
| Risk Appetite | THRILL | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Tradition | CONSERVATISM | 1.25 |
| Career Orientation | POWER | 1.2 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
- Sports and outdoors (37,119,565)
Frequently asked questions
How many fans does Entertainment have in Germany?
Entertainment has an estimated audience of 39,502,829 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Entertainment fans?
52.1% of Entertainment fans are female, 47.9% are male, with an average age of 39.0 years.
Which brands do Entertainment fans like most?
Entertainment fans show strongest brand affinity for House music (1.64×), Chihuahua (dog) (1.96×), and French Bulldog (1.85×) over the country average.
Where do Entertainment fans live in Germany?
Entertainment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~8M), Baden-Württemberg (reach ~6M), and Bayern (reach ~5.5M). These three regions account for the largest share of the active audience.
What other brands do Entertainment fans also like?
Beyond Entertainment itself, the audience over-indexes on Chihuahua (dog) (1.96×), French Bulldog (1.85×), Musical instrument (1.65×), and Labrador Retriever (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.