Entertainment Audience in Germany
Entertainment has an estimated audience of 39,502,829 people in Germany. 52.1% are female, 47.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Maccabi Haifa F.C., PSV Eindhoven, Gated community, Daniel Craig, FIFA Women's World Cup.
The average Entertainment fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Maccabi Haifa F.C., PSV Eindhoven, Gated community, with strongest over-indexing on Maccabi Haifa F.C. (2486.77× the country average). Demographically, the Entertainment audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 39.0 |
| Estimated audience size | 39,502,829 |
Audience persona
The typical Entertainment fan in Germany is balanced, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for Maccabi Haifa F.C..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 7,868,762 | 0.91× |
| Baden-Württemberg | 6,211,684 | 1.15× |
| Bayern | 5,642,274 | 0.89× |
| Niedersachsen | 4,009,024 | 1.05× |
| Hessen | 2,594,872 | 0.86× |
| Rheinland-Pfalz | 1,799,955 | 0.91× |
| Thüringen | 1,575,208 | 1.68× |
| Schleswig-Holstein | 1,413,740 | 1× |
| Mecklenburg-Vorpommern | 1,180,198 | 2.33× |
| Sachsen | 1,179,512 | 0.61× |
| Sachsen-Anhalt | 986,423 | 0.96× |
| Berlin | 819,440 | 0.46× |
| Brandenburg | 776,291 | 0.63× |
| Saarland | 707,204 | 1.46× |
| Hamburg | 608,271 | 0.68× |
| Bremen | 138,494 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maccabi Haifa F.C. | 2486.77× | Sports |
| PSV Eindhoven | 73.33× | Sports |
| Gated community | 31.14× | Home & Garden |
| Daniel Craig | 36.16× | Movies & TV |
| FIFA Women's World Cup | 58.67× | Sports |
| Sessùn | 83.63× | Fashion & Accessoires |
| R.S.C. Anderlecht | 59.67× | Sports |
| Cuatro (TV channel) | 823.53× | Movies & TV |
| K.A.A. Gent | 66.67× | Sports |
| Nena | 16.23× | Music & Radio |
| Club Brugge KV | 60.25× | Sports |
| Monte Carlo Rally | 68× | Sports |
| Equestrian at the Summer Olympics | 143.18× | Sports |
| Era FM | 195.63× | Music & Radio |
| Hermès | 5.13× | Fashion & Accessoires |
| Eni | 31.38× | Cars & Mobility |
| Pet store | 5.6× | Pets & Animals |
| New car smell | 99.35× | Cars & Mobility |
| GitHub | 8.27× | Internet & Social Media |
| Transgender activism | 37.33× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Spirituality | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.34 |
| Sustainability | BALANCE | 1.31 |
| Risk Appetite | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
- Sports and outdoors (37,119,565)
Frequently asked questions
How many fans does Entertainment have in Germany?
Entertainment has an estimated audience of 39,502,829 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Entertainment fans?
52.1% of Entertainment fans are female, 47.9% are male, with an average age of 39.0 years.
Which brands do Entertainment fans like most?
Entertainment fans show strongest brand affinity for Maccabi Haifa F.C. (2486.77×), PSV Eindhoven (73.33×), and Gated community (31.14×) over the country average.
Where do Entertainment fans live in Germany?
Entertainment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 7,868,762), Baden-Württemberg (reach 6,211,684), and Bayern (reach 5,642,274). These three regions account for the largest share of the active audience.
What other brands do Entertainment fans also like?
Beyond Entertainment itself, the audience over-indexes on PSV Eindhoven (73.33×), Gated community (31.14×), Daniel Craig (36.16×), and FIFA Women's World Cup (58.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.