Black cat Audience in Germany

Black cat has an estimated audience of 4,505,590 people in Germany. 67.7% are female, 32.3% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Entertainment, Arts and music, Food.
The average Black cat fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.52× the country average). Demographically, the Black cat audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Black cat fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 36.6 |
| Estimated audience size | 4,505,590 |
Audience persona
The typical Black cat fan in Germany is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 996,822 | 1.01× |
| Bayern | 719,392 | 0.99× |
| Baden-Württemberg | 580,693 | 0.94× |
| Hessen | 421,496 | 1.23× |
| Niedersachsen | 420,068 | 0.96× |
| Sachsen | 260,447 | 1.18× |
| Rheinland-Pfalz | 245,435 | 1.09× |
| Berlin | 219,548 | 1.09× |
| Brandenburg | 152,028 | 1.09× |
| Schleswig-Holstein | 128,374 | 0.79× |
| Sachsen-Anhalt | 124,948 | 1.07× |
| Thüringen | 98,355 | 0.86× |
| Hamburg | 95,236 | 0.94× |
| Mecklenburg-Vorpommern | 71,618 | 0.83× |
| Saarland | 51,419 | 0.93× |
| Bremen | 39,490 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.52× | Movies & TV |
| Food and drink | 2.04× | Food & Beverages |
| Entertainment | 1.98× | Movies & TV |
| Arts and music | 2.01× | Arts & Culture |
| Food | 2.05× | Food & Beverages |
| Sports | 2.01× | Sports |
| Outdoor recreation | 2.07× | Sports |
| Reading | 2.03× | Literature |
| Pets | 2.22× | Pets & Animals |
| Gala | 2.85× | News |
| Vehicles | 2.01× | Cars & Mobility |
| Consumer electronics | 1.96× | Technology & Electronics |
| Music | 1.85× | Business & Career |
| Movies | 1.93× | Movies & TV |
| Germany | 1.78× | Travel & Leisure |
| Aldi | 2.46× | Shopping |
| Lidl | 2.34× | Shopping |
| Live events | 1.91× | Music & Radio |
| Veganism | 2.45× | Food & Beverages |
| Politics and social issues | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.02 |
| Sustainability | BALANCE | 1.86 |
| Urban Lifestyle | OPEN | 1.47 |
| LGBTQ+ Identity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.38 |
| Individualism | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 18.3% |
| Germany | 6.3% |
See Black cat audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Black cat have in Germany?
Black cat has an estimated audience of 4,505,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Black cat fans?
67.7% of Black cat fans are female, 32.3% are male, with an average age of 36.6 years.
Which brands do Black cat fans like most?
Black cat fans show strongest brand affinity for Harry Potter (2.52×), Food and drink (2.04×), and Entertainment (1.98×) over the country average.
Where do Black cat fans live in Germany?
Black cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 996,822), Bayern (reach 719,392), and Baden-Württemberg (reach 580,693). These three regions account for the largest share of the active audience.
What other brands do Black cat fans also like?
Beyond Black cat itself, the audience over-indexes on Food and drink (2.04×), Entertainment (1.98×), Arts and music (2.01×), and Food (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.