Black cat Audience in Germany

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Black cat has an estimated audience of 4,505,590 people in Germany. 67.7% are female, 32.3% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Entertainment, Arts and music, Food.

The average Black cat fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.52× the country average). Demographically, the Black cat audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Black cat fans

Demographic split for Black cat audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age36.6
Estimated audience size4,505,590

Audience persona

The typical Black cat fan in Germany is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.

Top regions in Germany

Top regions ranked by reach for Black cat in Germany
RegionReachAffinity
Nordrhein-Westfalen996,8221.01×
Bayern719,3920.99×
Baden-Württemberg580,6930.94×
Hessen421,4961.23×
Niedersachsen420,0680.96×
Sachsen260,4471.18×
Rheinland-Pfalz245,4351.09×
Berlin219,5481.09×
Brandenburg152,0281.09×
Schleswig-Holstein128,3740.79×
Sachsen-Anhalt124,9481.07×
Thüringen98,3550.86×
Hamburg95,2360.94×
Mecklenburg-Vorpommern71,6180.83×
Saarland51,4190.93×
Bremen39,4901.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black cat audience
BrandAffinityCategory
Harry Potter2.52×Movies & TV
Food and drink2.04×Food & Beverages
Entertainment1.98×Movies & TV
Arts and music2.01×Arts & Culture
Food2.05×Food & Beverages
Sports2.01×Sports
Outdoor recreation2.07×Sports
Reading2.03×Literature
Pets2.22×Pets & Animals
Gala2.85×News
Vehicles2.01×Cars & Mobility
Consumer electronics1.96×Technology & Electronics
Music1.85×Business & Career
Movies1.93×Movies & TV
Germany1.78×Travel & Leisure
Aldi2.46×Shopping
Lidl2.34×Shopping
Live events1.91×Music & Radio
Veganism2.45×Food & Beverages
Politics and social issues1.97×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black cat audience
TraitClusterScore
Pet OwnershipJOY2.02
SustainabilityBALANCE1.86
Urban LifestyleOPEN1.47
LGBTQ+ IdentityOPEN1.38
DIY MentalityTHRILL1.38
IndividualismJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Black cat
CountryShare
United States21.0%
Japan18.3%
Germany6.3%

See Black cat audiences in other countries

More Pets & Animals audiences in Germany

Frequently asked questions

How many fans does Black cat have in Germany?

Black cat has an estimated audience of 4,505,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Black cat fans?

67.7% of Black cat fans are female, 32.3% are male, with an average age of 36.6 years.

Which brands do Black cat fans like most?

Black cat fans show strongest brand affinity for Harry Potter (2.52×), Food and drink (2.04×), and Entertainment (1.98×) over the country average.

Where do Black cat fans live in Germany?

Black cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 996,822), Bayern (reach 719,392), and Baden-Württemberg (reach 580,693). These three regions account for the largest share of the active audience.

What other brands do Black cat fans also like?

Beyond Black cat itself, the audience over-indexes on Food and drink (2.04×), Entertainment (1.98×), Arts and music (2.01×), and Food (2.05×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Black cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.