Reading Audience in Germany
Reading has an estimated audience of 33,226,500 people in Germany. 54.2% are female, 45.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Gil Ofarim, Stradivarius, WOFL, Tracey Emin, ABC TV.
The average Reading fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Gil Ofarim, Stradivarius, WOFL, with strongest over-indexing on Gil Ofarim (2.11× the country average). Demographically, the Reading audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.5 |
| Estimated audience size | 33,226,500 |
Audience persona
The typical Reading fan in Germany is balanced, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 7,362,490 | 1.01× |
| Bayern | 5,457,186 | 1.02× |
| Hessen | 4,710,595 | 2.17× |
| Baden-Württemberg | 4,533,405 | 1× |
| Niedersachsen | 2,761,467 | 0.86× |
| Berlin | 2,363,520 | 1.59× |
| Rheinland-Pfalz | 1,491,859 | 0.9× |
| Sachsen | 1,413,839 | 0.87× |
| Schleswig-Holstein | 995,378 | 0.83× |
| Brandenburg | 803,289 | 0.78× |
| Hamburg | 753,878 | 1× |
| Thüringen | 672,306 | 0.79× |
| Sachsen-Anhalt | 633,083 | 0.74× |
| Mecklenburg-Vorpommern | 468,452 | 0.74× |
| Saarland | 300,245 | 0.74× |
| Bremen | 274,599 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.11× | Music & Radio |
| Stradivarius | 1.77× | Shopping |
| WOFL | 14.6× | Movies & TV |
| Tracey Emin | 8.38× | Arts & Culture |
| ABC TV | 10.48× | Movies & TV |
| Information sensitivity | 3.46× | Technology & Electronics |
| WESH | 10.41× | Movies & TV |
| Preacher (comics) | 3.96× | Literature |
| Nationality | 1.58× | Politics & Society |
| Google Home | 3.11× | Technology & Electronics |
| Hauptschule | 4.12× | Kids & Family |
| Emil Bulls | 7.13× | Music & Radio |
| San Gil | 1.93× | Travel & Leisure |
| The Equalizer | 2.08× | Movies & TV |
| Glashütte | 1.81× | Travel & Leisure |
| Gloria | 1.93× | Music & Radio |
| Empresarios | 4.29× | Politics & Society |
| Euphonium | 4.27× | Music & Radio |
| Jaguar F-Pace | 2.43× | Cars & Mobility |
| Throne of Glass | 2.11× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.05 |
| Career Orientation | POWER | 1.03 |
| Spirituality | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Reading have in Germany?
Reading has an estimated audience of 33,226,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reading fans?
54.2% of Reading fans are female, 45.8% are male, with an average age of 38.5 years.
Which brands do Reading fans like most?
Reading fans show strongest brand affinity for Gil Ofarim (2.11×), Stradivarius (1.77×), and WOFL (14.6×) over the country average.
Where do Reading fans live in Germany?
Reading fans in Germany are most concentrated in Nordrhein-Westfalen (reach 7,362,490), Bayern (reach 5,457,186), and Hessen (reach 4,710,595). These three regions account for the largest share of the active audience.
What other brands do Reading fans also like?
Beyond Reading itself, the audience over-indexes on Stradivarius (1.77×), WOFL (14.6×), Tracey Emin (8.38×), and ABC TV (10.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.