A data profile of the people who buy, follow and care about Reading in Italy — modelled from more than twelve digital signal sources. Reading has an estimated audience of 37,323,056 people in Italy.
The average Reading fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Robert Redford, DAZN, Pride, with strongest over-indexing on Robert Redford (1.8× the country average).
Demographically, the Reading audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Reading fan in Italy is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Reading profile in Italy.
53.4% are female, 46.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.6 |
| Estimated audience size | 37,323,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Reading audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~3M | 1.36× | |
| 02 | Campania | ~5M | 1.35× | |
| 03 | Sicilia | ~4M | 1.30× | |
| 04 | Lombardy | ~8M | 1.23× | |
| 05 | Lazio | ~5.5M | 1.21× | |
| 06 | Calabria | ~1.5M | 1.17× | |
| 07 | Tuscany | ~2.5M | 1.09× | |
| 08 | Veneto | ~3M | 1.01× | |
| 09 | Piedmont | ~2.5M | 1.00× | |
| 10 | Marche | ~900K | 1.00× | |
| 11 | Emilia-Romagna | ~3M | 0.99× | |
| 12 | Friuli-Venezia Giulia | ~600K | 0.92× | |
| 13 | Abruzzo | ~800K | 0.91× | |
| 14 | Basilicata | ~300K | 0.91× | |
| 15 | Liguria | ~900K | 0.90× | |
| 16 | Umbria | ~500K | 0.90× | |
| 17 | Molise | ~200K | 0.88× | |
| 18 | Trentino-Alto Adige/Südtirol | ~600K | 0.87× | |
| 19 | Aosta Valley | ~80K | 0.85× | |
| 20 | Sardinia | ~800K | 0.80× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Velvet (band) | Music & Radio | 2.37× | ||
| 02 | Webtoon | Internet & Social Media | 2.10× | ||
| 03 | Maluma (singer) | Music & Radio | 2.05× | ||
| 04 | Target Corporation | Shopping | 2.03× | ||
| 05 | Stephen Curry | Sports | 2.00× | ||
| 06 | Jake Paul | Internet & Social Media | 1.96× | ||
| 07 | Fairy Tail | Literature | 1.85× | ||
| 08 | Secret Escapes | Travel & Leisure | 1.82× | ||
| 09 | Robert Redford | Movies & TV | 1.80× | ||
| 10 | Hunter × Hunter | Literature | 1.80× | ||
| 11 | Bill Murray | Movies & TV | 1.78× | ||
| 12 | Inuyasha | Literature | 1.73× | ||
| 13 | Jodie Foster | Movies & TV | 1.71× | ||
| 14 | Feyenoord | Sports | 1.63× | ||
| 15 | Sigourney Weaver | Movies & TV | 1.59× | ||
| 16 | Zoe Saldana | Movies & TV | 1.58× | ||
| 17 | Jane Fonda | Movies & TV | 1.54× | ||
| 18 | DAZN | Movies & TV | 1.53× | ||
| 19 | Pride | Politics & Society | 1.52× | ||
| 20 | Jensen Ackles | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Extroversion | THRILL | 1.11× | |
| Mindfulness | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Reading has an estimated audience of 37,323,056 people in Italy, concentrated in Lombardy and Lazio.
53.4% of Reading fans are female, 46.6% are male, with an average age of 41.6 years.
Reading fans show strongest brand affinity for Robert Redford (1.8×), DAZN (1.53×), and Pride (1.52×) over the country average.
Reading fans in Italy are most concentrated in Lombardy (reach ~8M), Lazio (reach ~5.5M), and Campania (reach ~5M). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on DAZN (1.53×), Pride (1.52×), Zoe Saldana (1.58×), and Hunter × Hunter (1.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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