Reading Audience in Italy
Reading has an estimated audience of 37,323,056 people in Italy. 53.4% are female, 46.6% are male, average age 41.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Backpack, FIFA Club World Cup, Security alarm, Robert Redford, Instant messaging.
The average Reading fan in Italy is 41.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Backpack, FIFA Club World Cup, Security alarm, with strongest over-indexing on Backpack (10.63× the country average). Demographically, the Reading audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.6 |
| Estimated audience size | 37,323,056 |
Audience persona
The typical Reading fan in Italy is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Backpack.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.23× |
| Lazio | 5,400,000 | 1.21× |
| Campania | 4,950,000 | 1.36× |
| Sicilia | 3,825,000 | 1.32× |
| Puglia | 3,037,500 | 1.38× |
| Emilia-Romagna | 3,023,439 | 0.99× |
| Veneto | 2,990,538 | 1.01× |
| Piedmont | 2,747,453 | 1× |
| Tuscany | 2,704,982 | 1.09× |
| Calabria | 1,350,000 | 1.19× |
| Liguria | 930,823 | 0.89× |
| Marche | 930,151 | 1× |
| Sardinia | 796,533 | 0.76× |
| Abruzzo | 734,938 | 0.89× |
| Friuli-Venezia Giulia | 632,332 | 0.9× |
| Trentino-Alto Adige/Südtirol | 590,110 | 0.84× |
| Umbria | 523,900 | 0.87× |
| Basilicata | 294,063 | 0.86× |
| Molise | 129,654 | 0.73× |
| Aosta Valley | 44,590 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Backpack | 10.63× | Fashion & Accessoires |
| FIFA Club World Cup | 7.54× | Sports |
| Security alarm | 9.58× | Home & Garden |
| Robert Redford | 2.9× | Movies & TV |
| Instant messaging | 1.94× | Internet & Social Media |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.74× | Internet & Social Media |
| Tattoos | 1.65× | Fashion & Accessoires |
| Charity and causes | 1.72× | Business & Career |
| Expert (company) | 2.07× | Shopping |
| Slovenia | 1.56× | Travel & Leisure |
| Canada | 1.56× | Travel & Leisure |
| Rural tourism | 1.68× | Travel & Leisure |
| Sophia Loren | 2.21× | Movies & TV |
| Fashion show | 1.54× | Fashion & Accessoires |
| Serie B | 1.55× | Sports |
| Weather | 1.84× | Home & Garden |
| Enoteca | 1.96× | Food & Beverages |
| General practitioner | 1.76× | Health |
| Arezzo | 2.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.57 |
| Community Orientation | OPEN | 1.38 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1 |
| Family Orientation | CONSERVATISM | 0.93 |
| Mindfulness | BALANCE | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Reading have in Italy?
Reading has an estimated audience of 37,323,056 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Reading fans?
53.4% of Reading fans are female, 46.6% are male, with an average age of 41.6 years.
Which brands do Reading fans like most?
Reading fans show strongest brand affinity for Backpack (10.63×), FIFA Club World Cup (7.54×), and Security alarm (9.58×) over the country average.
Where do Reading fans live in Italy?
Reading fans in Italy are most concentrated in Lombardy (reach 7,762,500), Lazio (reach 5,400,000), and Campania (reach 4,950,000). These three regions account for the largest share of the active audience.
What other brands do Reading fans also like?
Beyond Reading itself, the audience over-indexes on FIFA Club World Cup (7.54×), Security alarm (9.58×), Robert Redford (2.9×), and Instant messaging (1.94×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.