Reading Audience in Mexico
Reading has an estimated audience of 15,436,961 people in Mexico. 50.9% are female, 49.1% are male, average age 33.5. Top regions: Distrito Federal, State of Mexico, Puebla. Top brand affinities: Mobile payment, Puma, Local food, Anti-aging cream, Local news.
The average Reading fan in Mexico is 33.5 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Puebla. Top brand affinities include Mobile payment, Puma, Local food, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Reading audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 33.5 |
| Estimated audience size | 15,436,961 |
Audience persona
The typical Reading fan in Mexico is balanced, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 3,029,805 | 1.49× |
| State of Mexico | 2,143,859 | 1.01× |
| Puebla | 1,194,468 | 1.46× |
| Veracruz (state) | 1,184,974 | 1.3× |
| Nuevo Leon | 897,935 | 0.97× |
| Guanajuato | 750,482 | 1.03× |
| Jalisco | 704,499 | 0.62× |
| Hidalgo | 617,963 | 1.65× |
| Chiapas | 616,480 | 1.33× |
| Coahuila de Zaragoza | 544,916 | 1.18× |
| Baja California | 516,541 | 0.81× |
| Chihuahua | 463,463 | 0.87× |
| Tamaulipas | 459,694 | 0.89× |
| Michoacan de Ocampo | 458,988 | 0.86× |
| Guerrero | 397,984 | 1.02× |
| Yucatan | 380,108 | 1.19× |
| Morelos | 259,610 | 0.97× |
| Durango | 173,578 | 0.81× |
| Zacatecas | 165,749 | 0.85× |
| Aguascalientes | 145,193 | 0.74× |
| Campeche | 129,648 | 1.1× |
| Tlaxcala | 126,117 | 0.71× |
| Nayarit | 111,822 | 0.75× |
| Baja California Sur | 79,904 | 0.65× |
| Colima | 74,623 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Local food | 3.47× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Local news | 4.84× | News |
| MSN | 2.18× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Catholic Church | 1.93× | Politics & Society |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
| Sarcasm | 2.1× | Politics & Society |
| Online food ordering | 2.8× | Food & Beverages |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Nightlife | 2.1× | Arts & Culture |
| Banana | 1.84× | Food & Beverages |
| World of Warcraft | 3.28× | Games |
| Streetwear | 2.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2 |
| Price Sensitivity | PREMIUM | 1.85 |
| Risk Appetite | THRILL | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Reading have in Mexico?
Reading has an estimated audience of 15,436,961 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Reading fans?
50.9% of Reading fans are female, 49.1% are male, with an average age of 33.5 years.
Which brands do Reading fans like most?
Reading fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Local food (3.47×) over the country average.
Where do Reading fans live in Mexico?
Reading fans in Mexico are most concentrated in Distrito Federal (reach 3,029,805), State of Mexico (reach 2,143,859), and Puebla (reach 1,194,468). These three regions account for the largest share of the active audience.
What other brands do Reading fans also like?
Beyond Reading itself, the audience over-indexes on Puma (2.76×), Local food (3.47×), Anti-aging cream (3.68×), and Local news (4.84×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.