A data profile of the people who buy, follow and care about Reading in United Kingdom — modelled from more than twelve digital signal sources. Reading has an estimated audience of 35,879,032 people in United Kingdom.
The average Reading fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Wales.
Top brand affinities include One Piece, Cameron Diaz, Google Images, with strongest over-indexing on One Piece (1.63× the country average).
Demographically, the Reading audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Reading fan in United Kingdom is more female, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for One Piece.
The key figures that characterise the Reading profile in United Kingdom.
56.7% are female, 43.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.0 |
| Estimated audience size | 35,879,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Reading audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~7M | 5.72× | |
| 02 | England | ~27M | 2.08× | |
| 03 | Wales | ~2M | 1.02× | |
| 04 | South West | ~1.5M | 0.49× | |
| 05 | Scotland | ~1.5M | 0.48× | |
| 06 | Northern Ireland | ~500K | 0.44× | |
| 07 | West Midlands | ~600K | 0.42× | |
| 08 | East of England | ~1M | 0.36× | |
| 09 | Yorkshire and the Humber | ~1M | 0.36× | |
| 10 | North East | ~500K | 0.33× | |
| 11 | East Midlands | ~600K | 0.26× | |
| 12 | North West | ~600K | 0.15× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drambuie | Food & Beverages | 2.51× | ||
| 02 | Dr.Jart+ | Beauty & Wellness | 2.49× | ||
| 03 | Palladium Boots | Fashion & Accessoires | 2.11× | ||
| 04 | Caitlyn Jenner | Fashion & Accessoires | 2.06× | ||
| 05 | My Hero Academia | Literature | 1.79× | ||
| 06 | Edward Scissorhands | Movies & TV | 1.76× | ||
| 07 | Cameron Diaz | Movies & TV | 1.73× | ||
| 08 | Death Note | Literature | 1.71× | ||
| 09 | Bec and Bridge | Fashion & Accessoires | 1.68× | ||
| 10 | One Piece | Movies & TV | 1.63× | ||
| 11 | Chennai Super Kings | Sports | 1.62× | ||
| 12 | Conair Corporation | Home & Garden | 1.61× | ||
| 13 | Joseph Fiennes | Movies & TV | 1.59× | ||
| 14 | Chyler Leigh | Fashion & Accessoires | 1.59× | ||
| 15 | Rohit Sharma | Sports | 1.57× | ||
| 16 | Stacy Keibler | Movies & TV | 1.56× | ||
| 17 | Google Images | Internet & Social Media | 1.55× | ||
| 18 | Forex Factory | Business & Career | 1.55× | ||
| 19 | Microsoft Surface | Technology & Electronics | 1.55× | ||
| 20 | Matthew Gray Gubler | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Individualism | JOY | 1.24× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Community Orientation | OPEN | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Reading has an estimated audience of 35,879,032 people in United Kingdom, concentrated in England and South East.
56.7% of Reading fans are female, 43.3% are male, with an average age of 43.0 years.
Reading fans show strongest brand affinity for One Piece (1.63×), Cameron Diaz (1.73×), and Google Images (1.55×) over the country average.
Reading fans in United Kingdom are most concentrated in England (reach ~27M), South East (reach ~7M), and Wales (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on Cameron Diaz (1.73×), Google Images (1.55×), My Hero Academia (1.79×), and Joseph Fiennes (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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