Reading Audience in United Kingdom
Reading has an estimated audience of 35,879,032 people in United Kingdom. 56.7% are female, 43.3% are male, average age 43.0. Top regions: England, South East, Wales. Top brand affinities: 2. Bundesliga, Tuborg Brewery, 1. FC Nürnberg, Case modding, DeviantArt.
The average Reading fan in United Kingdom is 43.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Wales. Top brand affinities include 2. Bundesliga, Tuborg Brewery, 1. FC Nürnberg, with strongest over-indexing on 2. Bundesliga (254.55× the country average). Demographically, the Reading audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.0 |
| Estimated audience size | 35,879,032 |
Audience persona
The typical Reading fan in United Kingdom is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for 2. Bundesliga.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 26,909,274 | 2.08× |
| South East | 6,881,250 | 5.72× |
| Wales | 2,096,947 | 1.02× |
| Scotland | 1,540,556 | 0.48× |
| South West | 1,427,779 | 0.48× |
| East of England | 1,169,203 | 0.36× |
| Yorkshire and the Humber | 1,008,417 | 0.35× |
| West Midlands | 634,749 | 0.41× |
| East Midlands | 594,779 | 0.24× |
| North West | 484,401 | 0.13× |
| Northern Ireland | 457,962 | 0.42× |
| North East | 432,999 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2. Bundesliga | 254.55× | Sports |
| Tuborg Brewery | 334.12× | Food & Beverages |
| 1. FC Nürnberg | 278.91× | Sports |
| Case modding | 346.94× | Technology & Electronics |
| DeviantArt | 4.78× | Internet & Social Media |
| Crafts | 1.82× | Home & Garden |
| Boutiques | 2.03× | Fashion & Accessoires |
| Lidl | 1.92× | Shopping |
| Westworld (TV series) | 10.65× | Movies & TV |
| Weddings | 1.68× | Kids & Family |
| Expensive Taste | 2.51× | Business & Career |
| Handbags | 2.02× | Fashion & Accessoires |
| Luxury yacht | 2.97× | Travel & Leisure |
| Hobby | 1.57× | Home & Garden |
| Pierre-Emerick Aubameyang | 18.75× | Sports |
| TUI | 1.72× | Travel & Leisure |
| Purchase discount | 3.39× | Shopping |
| Distilled beverage | 1.62× | Food & Beverages |
| Renovation | 1.72× | Home & Garden |
| Ryanair | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Creativity | OPEN | 1.54 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.33 |
| Individualism | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Reading have in United Kingdom?
Reading has an estimated audience of 35,879,032 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Reading fans?
56.7% of Reading fans are female, 43.3% are male, with an average age of 43.0 years.
Which brands do Reading fans like most?
Reading fans show strongest brand affinity for 2. Bundesliga (254.55×), Tuborg Brewery (334.12×), and 1. FC Nürnberg (278.91×) over the country average.
Where do Reading fans live in United Kingdom?
Reading fans in United Kingdom are most concentrated in England (reach 26,909,274), South East (reach 6,881,250), and Wales (reach 2,096,947). These three regions account for the largest share of the active audience.
What other brands do Reading fans also like?
Beyond Reading itself, the audience over-indexes on Tuborg Brewery (334.12×), 1. FC Nürnberg (278.91×), Case modding (346.94×), and DeviantArt (4.78×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.