Reading Audience in Brazil
Reading has an estimated audience of 37,238,548 people in Brazil. 59.4% are female, 40.6% are male, average age 39.6. Top brand affinities: Mathematical puzzle, Sport Club do Recife, Electrolux, Telegram, Steam.
Top brand affinities include Mathematical puzzle, Sport Club do Recife, Electrolux, with strongest over-indexing on Mathematical puzzle (1250× the country average). Demographically, the Reading audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.6 |
| Estimated audience size | 37,238,548 |
Audience persona
The typical Reading fan in Brazil is more female, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mathematical puzzle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathematical puzzle | 1250× | Games |
| Sport Club do Recife | 1.85× | Sports |
| Electrolux | 1.92× | Home & Garden |
| Telegram | 1.93× | Internet & Social Media |
| Steam | 2.01× | Games |
| TripAdvisor | 1.84× | Travel & Leisure |
| Xiaomi | 1.99× | Technology & Electronics |
| Havaianas | 1.7× | Fashion & Accessoires |
| BTS | 1.64× | Music & Radio |
| Michael Jackson | 1.84× | Music & Radio |
| Mixed martial arts | 1.73× | Sports |
| JBL | 1.87× | Technology & Electronics |
| InfoJobs | 1.55× | Business & Career |
| Ariana Grande | 1.92× | Music & Radio |
| Buffet | 1.53× | Food & Beverages |
| Crunchyroll | 1.59× | Games |
| Xabi Alonso | 2.18× | Sports |
| Oral-B | 2.5× | Beauty & Wellness |
| Dolce Gusto | 1.52× | Food & Beverages |
| ESPN | 2.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.2 |
| Mindfulness | BALANCE | 1.18 |
| Social Media Usage | JOY | 1.02 |
| Travelling | THRILL | 1.02 |
| Luxury Orientation | PREMIUM | 1.01 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.