A data profile of the people who buy, follow and care about Reading in Brazil — modelled from more than twelve digital signal sources. Reading has an estimated audience of 37,238,548 people in Brazil.
Reading has an estimated audience of 37,238,548 people in Brazil. 59.4% are female, 40.6% are male, average age 39.6. Top brand affinities: Xabi Alonso, Strawberry, Thailand, Target Corporation, IU (singer).
Top brand affinities include Xabi Alonso, Strawberry, Thailand, with strongest over-indexing on Xabi Alonso (1.8× the country average).
Demographically, the Reading audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Reading fan in Brazil is more female, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Xabi Alonso.
The key figures that characterise the Reading profile in Brazil.
59.4% are female, 40.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.6 |
| Estimated audience size | 37,238,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Reading audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7-Eleven | Shopping | 1.86× | ||
| 02 | Xabi Alonso | Sports | 1.80× | ||
| 03 | Strawberry | Food & Beverages | 1.74× | ||
| 04 | Brawl Stars | Games | 1.71× | ||
| 05 | Ghana | Travel & Leisure | 1.71× | ||
| 06 | Cheerleading | Sports | 1.69× | ||
| 07 | COS | Shopping | 1.69× | ||
| 08 | Hocus Pocus | Movies & TV | 1.68× | ||
| 09 | OPPO | Technology & Electronics | 1.67× | ||
| 10 | IU (singer) | Music & Radio | 1.59× | ||
| 11 | Thailand | Travel & Leisure | 1.58× | ||
| 12 | Target Corporation | Shopping | 1.58× | ||
| 13 | Maluma (singer) | Music & Radio | 1.58× | ||
| 14 | Song Hye-kyo | Fashion & Accessoires | 1.55× | ||
| 15 | Gong Yoo | Movies & TV | 1.54× | ||
| 16 | Song Joong-ki | Movies & TV | 1.53× | ||
| 17 | Chess.com | Sports | 1.52× | ||
| 18 | Martini (vermouth) | Food & Beverages | 1.52× | ||
| 19 | Astro (Malaysian satellite television) | Movies & TV | 1.52× | ||
| 20 | Chat room | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.15× | |
| Travelling | THRILL | 1.08× | |
| Career Orientation | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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